Welcome to the world of white label EVs: Taiwanese multinational Foxconn is applying its component manufacturing model to its new EVs, which it is open to selling to other companies to brand as their own.
B2B ad spending is expected to grow at a higher rate than we previously forecast, as pre-pandemic activities like trade shows once again see budget share and ad buyers in this market more permanently shift to digital media, said our analyst Kelsey Voss on a recent “Behind the Numbers” podcast.
With an ever-increasing long tail of martech solutions, having an overcomplicated, unwieldy stack is not uncommon.
On today's episode, we discuss why we revised our B2B digital ad spending estimates, the B2C buying behaviors affecting how B2B products and services are sold, and the marketing tactics B2B marketers are focusing on. "In Other News," we talk about why LinkedIn laid off the entirety of its global events marketing team and why easyJet brought back its CMO role in a new form. Tune in to the discussion with our analyst Kelsey Voss.
Twitter’s edit feature paves its super app path: Paid subscribers can now edit tweets, and the feature could open up a new revenue stream and payments backbone necessary to fuel super app aspirations.
LinkedIn aims for incremental B2B ad dollars: Multiple ad upgrades should help the social platform cement its dominant market position.
US B2B display ad spending on LinkedIn will total $3.01 billion in 2022 and grow to $4.56 billion by 2024. By then, LinkedIn will capture nearly 25% of all B2B digital ad dollars spent in the US.
US marketing tech spending to top $20 billion this year: Growth reflects increased importance of using data to improve customer experience.
Hot inflation and a tougher climate for startups is giving BNPL firms a new opportunity with new risks.
LinkedIn isn’t immune to layoffs: Events have transformed in the pandemic’s wake, and the platform’s global events team is a casualty.
On today's episode, we discuss how B2B content marketing evolved through the pandemic, who does the best job, and some best practices. "In Other News," we talk about how the B2B buyer-seller relationship is changing and what share of US B2B buying will be online. Tune in to the discussion with our analyst Kelsey Voss.
Intuit identifies Hispanic entrepreneurs as a B2B marketing opportunity: up to 4 million Hispanic workers in the US are reportedly considering launching a business this year.
Shopify’s ambitions extend far beyond ecommerce: The tech company wants to spur growth by rolling out new features aimed at B2B, offline retail and local shopping, and social commerce.
B2B content marketers rely on campaigns, plans, and calendars—but none of these equate to a marketing strategy. Simply producing more content can affect the quality and dilute messaging, draining overall value.
LinkedIn fraud attracts FBI attention: Reports of investment scams represent brand risk as the platform seeks to lure more advertisers.
Curated by eMarketer, this special collection of interviews will help you understand how CMOs tackle challenges, disrupt an industry, embrace digital transformation, and make the CMO role their own based on their industry and organization’s needs.
Immersive technologies are reimagining what’s possible in the B2B space. Watch Industry Voices: CMOs Look Ahead with Milena Oliveira, senior vice president and CMO, to hear how 3M’s Transportation and Electronics Business Group (TEBG) leverages mixed reality alongside industry expertise to support an integrated customer experience.
Salesforce AppExchange makeover aids discoverability: Back-office enhancements improve much-needed improvements to search capabilities.
Professional services players don’t think being in the “Russia business” is worth it: Accenture becomes the first major company in the marketing and advertising industry to entirely pull out of the country over its Ukrainian invasion.