Grocery spending is slowly shifting online as consumers seek convenience: More shoppers are leveraging grocers’ ecommerce options as well as delivery platforms like DoorDash and Uber Eats.
LVMH deepens investment in new categories, markets to offset sales slowdown: The luxury company is expanding its luxury eyewear portfolio and growing its retail presence in India.
Dupe culture powered e.l.f. Beauty to a 76% YoY sales increase last quarter: Gen Z’s favorite drugstore brand is reaping the rewards as consumers look for budget-friendly ways to stay on top of beauty trends.
Starbucks, DoorDash, Mondelēz beat expectations as consumers spring for affordable indulgences: Shoppers continue to spend big on food delivery, snacks, and pumpkin spice lattes.
The much-hyped “Ozempic effect” looks increasingly like a myth: Shoppers on GLP-1 drugs aren’t buying less, although what they put in their baskets is changing.
Taco Bell’s US same-store sales rose 8% in Q3: That made it the bright spot in parent company Yum Brands’ results thanks to aggressive promotions that appealed to cost-conscious consumers.
AB InBev’s beer volumes fell 3.4% in Q3: Declining Bud Light sales weighed down the company’s US performance.
The Hershey Co. found a way to apply retail media data from Reese’s Peanut Butter Cups to other consumer packaged goods ads. The company learned that shoppers were buying shapes of Reese’s Cups based on their chocolate to peanut butter ratio, so it made two new products—one for peanut butter lovers and one for chocolate lovers, said Vinny Rinaldi, US head of media at The Hershey Co.
Higher prices aren’t scaring away McDonald’s customers: The fast-food chain surged past analysts’ expectations thanks to rising check sizes, and growing digital and delivery sales.
The D2C CPG business model is challenging: Hello Bello, Dollar Shave Club, and Honest Co. are among the brands that have stumbled as they’ve sought to balance acquisition costs and customer spend.
Nearly one in three Gen Z consumers never drinks alcohol: That’s driving growth of products like Heineken 0.0. Meanwhile, those who do drink are fueling the ready-to-drink beverages category.
Consumers aren’t trading down from Coca-Cola products: The company’s volumes rose, which speaks to the strength of its brands—including its namesake soda, Simply juice, and Powerade.
E.l.f. Beauty’s “Make up over Makeup” campaign, which launched in May, was a departure from what many think of as creator marketing. The campaign brought creators Chris Olsen, who boasts 12.1 million followers on TikTok, and Ian Paget, who has 2.5 million followers on TikTok, together after their high-profile breakup for a conversation and makeover.
It’s getting easier to score deals at grocery stores and restaurants: While prices are far higher than they were before the pandemic, promotions are back in vogue.
Nestlé isn’t worried about appetite suppressants hurting sales: The company is developing complementary products that could offset any impact to its snack business, even as the long-term impact on food demand remains unclear.
With over 34 million members, Sephora’s Beauty Insider loyalty program is generally regarded as one of the best loyalty programs in the US. To keep customers coming back, Sephora is balancing gamified experiences with the classic rewards that it knows customers like. Here are five tips from Emmy Brown Berlind, senior vice president and general manager of loyalty at Sephora, on how retailers can level up their loyalty programs and deliver a best-in-class experience.
Restaurant aggregators successfully woo convenience-oriented consumers: DoorDash, Uber Eats, and others are targeting gamers, Gen Zs, and other audiences with higher order frequencies to boost sales.
Costco’s fiscal Q4 earnings report, with total revenues of $78.94 billion, offers a glimpse into shifting consumer priorities: its shoppers are now favoring essentials, opting for groceries and gasoline, while luxury and other discretionary items have taken a backseat.
Procter & Gamble plans to ease up on price hikes: The company plans to raise prices between 1% and 2% this year as it tries to return to volume growth.
Kroger’s retail media arm goes green: Kroger Precision Marketing is working with Scope3 to measure carbon emissions, pushing advertisers to recognize the environmental impact of wasted impressions.