CPG

Grocery sales will account for 19% of US commerce sales in 2026: That’s enough to surpass apparel and accessories as the largest ecommerce category.

The future of ecommerce is grocery. Historically, three categories led the US ecommerce market: apparel and accessories, computer and consumer electronics, and furniture and home furnishings. But in recent years, growth has been fueled by essential goods, including food and beverage items, personal care products, and household supplies. This shift will take grocery to the top of the four major ecommerce categories by 2026.

71% of US adults prefer to take their time while shopping online for clothes and shoes, according to November 2023 Kearney data.

Starbucks eyes major growth opportunities in India: The company plans to open roughly one new shop in India every three days over the next four years.

PepsiCo and Carrefour trade words as pricing dispute heats up: The CPG company now claims it was the one to stop supplying the grocer after negotiations fell apart.

Instacart will show ads on its smart shopping carts: The company sees a significant opportunity to capture a sizable share of the fast-growing in-store retail media market.

McDonald’s and Starbucks face blowback over war-linked controversies: Consumers’ misconceptions over companies’ positions are the latest challenge for large brands to navigate.

Constellation Brands’ beer portfolio is hitting the right notes: But the company’s wine and spirits brands face stiff headwinds.

Our analysts have already made their big predictions for the year ahead, but the newsletter team has a few more to add to the list. As Amazon hits the gas on grocery, it may use its Amazon Fresh stores for fulfillment. Plus, we think beauty will get personal, Amazon could give digitally native brands a helping hand, and a healing economy could spell trouble for discount stores.

Carrefour fights back against PepsiCo’s price increases: The grocer pulled the CPG company’s products from shelves amid rising tensions between retailers and suppliers.

Conagra trimmed its outlook after sales slipped 3.2% in FYQ2: It expects sales to decline 1% to 2% this year, down from the 1% rise it previously forecast.

Starbucks bets on breakfast while more QSRs get into beverages: The coffee chain is hoping its new menu will encourage customers to buy more and visit more often, as well as hold off the competition.

Restaurants ended 2023 on a high note: Spending was up 7.8% YoY from November 1 to December 24, and that growth should continue as consumer sentiment improves.

The UK’s cost-of-living crisis has been a boon to Aldi and Lidl: But as food price increases slow, the discounters will have to find ways to retain their newly acquired customers.

Walmart ends 2023 on a high note: The retailer is firing on all cylinders, as its strong value proposition drives healthy growth across its grocery, ecommerce, and advertising businesses.

Gen Z drives marketing and branding trends: TikTok's influence and a blend of nostalgia and novelty shape consumer behavior and brand success.

Walmart’s grocery business is booming: The retail giant has benefited from consumers’ growing focus on cost and convenience.

More than half of Gen Zs choose where to shop based on private label selection: And they’re not alone in preferring store brands—90% of consumers will likely stick with private labels even amid easing inflation and grocery prices.

Gen Z embraces messaging, search, and shopping: Social media trend reports shed light on 2024 priorities.

On today's podcast episode, we discuss what Fortnite developer Epic Games' win over Google means, whether McDonald's new restaurant brand will be a success, why women's sports worldwide are exploding right now, if video streaming bundles are inevitable, how AI rules can keep pace with AI development, who's planning to live underwater in a few years, and more. Tune in to the discussion with our analysts Ross Benes, Bill Fisher, and Carina Perkins.