Nearly one in three Gen Z consumers never drinks alcohol: That’s driving growth of products like Heineken 0.0. Meanwhile, those who do drink are fueling the ready-to-drink beverages category.
Consumers aren’t trading down from Coca-Cola products: The company’s volumes rose, which speaks to the strength of its brands—including its namesake soda, Simply juice, and Powerade.
E.l.f. Beauty’s “Make up over Makeup” campaign, which launched in May, was a departure from what many think of as creator marketing. The campaign brought creators Chris Olsen, who boasts 12.1 million followers on TikTok, and Ian Paget, who has 2.5 million followers on TikTok, together after their high-profile breakup for a conversation and makeover.
It’s getting easier to score deals at grocery stores and restaurants: While prices are far higher than they were before the pandemic, promotions are back in vogue.
Nestlé isn’t worried about appetite suppressants hurting sales: The company is developing complementary products that could offset any impact to its snack business, even as the long-term impact on food demand remains unclear.
With over 34 million members, Sephora’s Beauty Insider loyalty program is generally regarded as one of the best loyalty programs in the US. To keep customers coming back, Sephora is balancing gamified experiences with the classic rewards that it knows customers like. Here are five tips from Emmy Brown Berlind, senior vice president and general manager of loyalty at Sephora, on how retailers can level up their loyalty programs and deliver a best-in-class experience.
Restaurant aggregators successfully woo convenience-oriented consumers: DoorDash, Uber Eats, and others are targeting gamers, Gen Zs, and other audiences with higher order frequencies to boost sales.
Costco’s fiscal Q4 earnings report, with total revenues of $78.94 billion, offers a glimpse into shifting consumer priorities: its shoppers are now favoring essentials, opting for groceries and gasoline, while luxury and other discretionary items have taken a backseat.
Procter & Gamble plans to ease up on price hikes: The company plans to raise prices between 1% and 2% this year as it tries to return to volume growth.
Kroger’s retail media arm goes green: Kroger Precision Marketing is working with Scope3 to measure carbon emissions, pushing advertisers to recognize the environmental impact of wasted impressions.
Not all UK consumers are benefiting from easing grocery inflation: Some grocers, like Tesco and Sainsbury’s, are offering lower prices to loyalty members to encourage signups.
Amazon Fresh, despite failing to gain traction with its brick-and-mortar endeavors, is trying to assert itself in the grocery space. Its customer base, though much smaller than competitors like Walmart and Target, is attractive to consumer packaged goods (CPG) advertisers because those shoppers are open to trying new products.
Domino’s sales slid in Q3: The company’s core customer base is feeling pinched and becoming more selective about splurging on a restaurant meal.
Chipotle raises prices for the fourth time in past few years: The chain says the increases will be “modest” and will help it “offset inflation.”
Target adjusts self-checkout strategy: The retailer is the latest to pull back on the technology amid concerns over theft and limited cost savings.
Instacart teams up with health plans to address social health needs: The company is collaborating with Alignment Healthcare and Kaiser Permanente to supply nutritious food to members and patients.
PepsiCo hiked its forecast for the third consecutive quarter: The company hasn't detected any impact from appetite-suppressing drugs on sales of its snacks and soft drinks.
Amazon keeps tweaking its online grocery delivery threshold: The retail giant now offers free delivery for grocery orders exceeding $100, down from the $150 threshold it instituted earlier this year.
Private labels gain popularity thanks to improving perceptions of quality and taste: That’s posing difficulties for CPG companies as they continue to rely on price hikes to offset softening demand.
By sticking to its values, Trader Joe’s has maintained the feeling of a neighborhood store while scaling across the country, while H-E-B’s commitment to caring for its community has won it the heart of Texas. Erewhon has taken a different approach, leveraging its famous clientele and access to lifestyle brands to become a pop culture icon.