Despite the rise of ecommerce, nearly 85% of US retail sales still occur in-store, according to our forecast. To attract customers to physical stores, brands must continually innovate to offer memorable experiences.
Constellation Brands’ Modelo Especial’s sales soared in Q2: It was a similar story at Tilray, as its beverage alcohol revenues rose 17% thanks in part to Montauk Brewing Company.
Kroger courts Hispanic consumers with new private label, store concept: The grocer hopes its emphasis on authenticity and meeting local needs will win it goodwill from the fast-growing demographic.
Krispy Kreme doubles down on doughnuts: The company aims to seize the moment by selling Insomnia Cookies at a time when consumer appetite for snacks shows no sign of abating.
Fast food chains’ drive-thrus have room for improvement: A new report suggests there’s a prime opportunity for brands with efficient drive-thru operations to stand out from the competition.
The store is no longer the only place where consumers can discover and shop for consumer packaged goods (CPG) products. Younger generations are finding products via search and social media, while Amazon Prime Day offers shoppers the opportunity to stock up on essentials for less.
CPG companies spend more annually on digital ads than every cohort besides the retail industry. However, CPG digital ad spending growth underperformed compared with most other industries last year, and it will do so again this year. Next year is looking better though.
Is it time to stick a fork in the meal kit business? Marc Lore’s Wonder Group plans to buy Blue Apron for a tiny fraction of the company’s IPO valuation.
Nearly half (48.4%) of Amazon Fresh shoppers try new grocery products multiple times per month, according to an Insider Intelligence survey.
Uber Eats and Getir join arms in Europe: The partnership aims to help the companies navigate increasingly choppy grocery delivery waters.
What are 2023’s top retail media networks for CPG brands? From Amazon to Kroger, we share a selection from our in-depth report evaluating ad buyers’ perceptions of leading platforms.
Consumers aren’t sold on plant-based protein: Taste and high prices are the biggest barriers to purchase, despite growing interest in sustainability
Less than 19% of US digital grocery buyers used Amazon Fresh within the past year. Nearly all of them have also shopped on other digital grocery platforms.
Grocery shoppers are omnichannel shoppers, our analyst Blake Droesch said on a recent “Behind the Numbers: Reimagining Retail” podcast. That means consumer packaged goods (CPG) brands should employ a mix of digital and in-store advertising strategies to engage customers where they shop.
Private labels are narrowing the gap with national brands: Nearly five in 10 shoppers prefer store brands due to quality and variety.
The beauty market is poised for strong growth: L’Oréal’s CEO expects industry sales to reach over $425 billion by 2030. But the growth will be concentrated among sustainability-focused brands.
This year’s Groceryshop 2023 event in Las Vegas focused on marrying in-store and digital experiences, the growing retail media wave, and the benefits of personalizing messaging based on each consumer’s motivations, among many other takeaways. All of that comes as US food and beverage retail sales are expected to reach $1.378 trillion this year and surpass $1.578 trillion in 2026, according to our June forecast.
Uber Eats looks to expand its customer base: It plans to begin accepting SNAP benefits next year, as well FSA Cards, Flex Cards, and relevant waiver payments.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how younger Gen Z consumers are most likely to discover grocery products, whether this new wave of celebrity-backed brands is different from previous ones, and what social media's role in all of this is. Then, for "Pop-Up Rankings," we rank the four elements a celebrity- or creator-led consumer packaged goods (CPG) brand needs to succeed. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins.
Price hikes helped General Mills offset a slowdown in demand: CEO Jeff Harmening noted that while consumers have been resilient, they’re increasingly cautious.