Coca-Cola’s Fortnite partnership shows gaming’s hold on the metaverse: Fortnite and Roblox can offer brands unlimited advertising space for virtual experiences.
Delivery apps race to sign up retailers to their platforms: DoorDash, Uber Eats, and Gopuff each inked new deals to grow their retailer network and bring fast delivery to more customers.
Grocers fine-tune their retail media networks to attract CPG dollars: Kroger and Walmart’s new features aim to improve advertisers’ experiences and results, but they may fall short of expectations.
Amazon’s digital sales will grow significantly faster than the overall market in four categories this year.
A changing grocery delivery landscape forces Instacart to diversify: The delivery company launches a suite of retailer-focused tech solutions as rivals encroach on its turf.
L’Oréal experiments with beauty x tech integrations once again: The global cosmetics giant will launch an in-store experience later this year that lets customers don a headset to receive a personalized fragrance consultation.
The gap between rapid grocery and food delivery platforms is collapsing: Gopuff’s arrangement with BurgerFi is a harbinger of more restaurant partnerships to come.
Food alchemy is the latest tech craze: Turning plants into animal proteins seems like magic, but it’s a growing trend that could radically change the agriculture industry—if people’s palates agree.
L’Oréal’s data-driven marketing enables personalization so consumers can explore their unique beauty. Hear from L’Oréal’s chief digital and marketing officer about how the company is effectively using multichannel marketing to enhance engagement, drive conversion, and create consumer loyalty.
Insider Intelligence spoke with Cathy Lewenberg, COO of online alcoholic beverage delivery platform Drizly.
Alcohol ecommerce sales are growing, but shoppers are fickle: Instacart is the top alcohol ecommerce retailer for now, but lack of customer loyalty makes its position tenuous.
Auto and parts and food and beverage will be the fastest-growing ecommerce categories; both will see double-digit growth but from a relatively small base.
DC’s attorney general puts Grubhub’s practices under the microscope: He filed a suit that accuses the company of charging hidden fees and using deceptive marketing tactics during the pandemic.
The rapid grocery delivery market is finally beginning to consolidate: A rash of M&A activity puts a handful of companies on the path to profitability.
In the US, software startups attracted $121.2 billion in venture capital investments last year, more than triple what those in commercial products and services received, at $39.1 billion. Pharmaceuticals and biotech raised the third-highest amount, with $37.8 billion in venture capital.
Join our analyst Andrew Lipsman, "Behind the Numbers" host Marcus Johnson, and Colgate-Palmolive's ecommerce director of growth strategy and planning Todd Hassenfelt to hear about Andrew’s recent visit to a "Just Walk Out" Amazon Fresh grocery store and the in-store digital retail media opportunity for brands selling at Amazon Fresh.
Private labels are winning over consumers with good value for the money. Among US adults, 89.7% said they switched from a national label mainly because the store brand offered better value, and 47.9% said deals and/or membership rewards motivated the move. Meanwhile, 52.0% cited the private-label brand’s bigger selection of products.
Curated by eMarketer, this special collection of interviews will help you understand how consumer packaged goods (CPG) marketers’ digital ad spend and commerce strategies have evolved due to market challenges, including waning loyalty, rising prices, and stocking issues.
While other rapid grocery startups fold, Getir attracts more funding: The Turkish-based delivery company is in talks to raise another $800 million
Facing accusations of greenwashing, retailers step up their sustainability efforts: As government authorities crack down on bogus eco claims, companies like adidas and Unilever try to prove their sustainability bona fides.