Unilever and Coca-Cola take a pared-down approach to D2C: Both companies are looking to smaller retail initiatives to test customer demand and gather data.
Best Buy broadens its focus beyond electronics as consumer spending shifts: The retailer is adding outdoor furniture, beauty, and e-transportation to its stores in a bid to maintain pandemic-era gains.
Online grocery order volume drops 5.8% in April: With inflation driving up food prices, many consumers are shopping in-store to hunt for deals and to avoid delivery fees.
Heavily-edited beauty and fashion ads strike a negative chord with consumers: Online responses and consumer spending habits show that edited photos hurt brands.
Some pandemic habits are sticking: Both DoorDash and Uber Eats reported higher revenues and order frequency, even as restaurants and shops return to full capacity.
Amazon closes Whole Foods stores as revenue growth slows: After a disappointing first quarter, the retailer is focused on cutting costs and maximizing efficiency.
Just Eat enters an exclusive partnership with Domino’s: That type of deal is one of the few ways that food delivery companies can distinguish themselves from the competition.
Despite market uncertainty, rapid delivery is becoming a fact of life: Tesco, Albertsons, and Publix are some of the retailers inking deals with delivery platforms to offer quick fulfillment, while quick commerce startup Zepto is raking in cash from investors.
Virtual product placements are about to become big business: Both Amazon and NBCUniversal touted new ad units during the NewFronts.
The pandemic has significantly disrupted brand loyalty: Worries over inflation and supply chain issues are causing customers to prioritize price and availability.
US consumers are switching to private label brands: While 90% of US adults who switched from national to private labels did so for a better value, bigger assortments and membership perks were also motivators.
The plant-based foods industry needs to change: As the category expands its customer base beyond vegetarians, it needs to cut prices and improve its products.
Unilever looks to promote inclusive culture as metaverse forms: Degree brand’s virtual run featuring avatars with disabilities kicks off a broader effort to provide accessibility to marginalized groups.
As concern over sustainability rises, shoppers re-evaluate their grocery options: A study by Kroger reveals some consumers are looking for sustainable ways to shop—and save money.
Aldi’s rapid growth makes it the third-largest grocer: After opening 88 US locations last year, the grocer plans to open another 150 stores in 2022.
Consumer centricity is at the core of Kellogg Co.’s marketing. Watch Industry Voices: CMOs Look Ahead with Charisse Hughes, chief brand and advanced analytics officer, to learn how a holistic data approach powers the brand’s engagement, acquisition, and innovation strategies, as well as the importance of communicating a value exchange.
Shanna Prevé, vice president of enterprise sales and business development at DoorDash, creates partnerships with large customers, from restaurant to convenience to retailers. Prevé spoke with Insider Intelligence about the company’s mission to lead the instant-delivery space, shifting consumer behavior, and smart technologies.
Restaurants turn to subscription services to maximize customer loyalty: Panera Bread and Pret a Manger are looking to unlimited drinks programs to boost spend and retention.
Demand for luxury beauty remains strong, despite inflationary pressures: L’Oréal saw growth in all divisions and geographies as consumers embraced premium products.