Price hikes and product shortages put CPG customer loyalty at risk: Brands are focusing on marketing or experimenting with alternative distribution models, like digital direct-to-consumer, to win back customers.
On today's episode, we discuss what this new Amazon TV is all about, how soon we can expect TV commerce, whether we'll see voice-enabled ads, and what the content play might be. We then talk about Peloton launching its own apparel brand, why lululemon is crushing expectations, and Amazon's cashierless technology coming to Whole Foods. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.
Kroger and Instacart partner to stand out in the crowded grocery delivery market: Their 30-minute delivery service can help distinguish them from digital grocers like Walmart and Amazon, and from intermediaries like Uber and DoorDash.
Walmart Inc. will outsell Amazon in the US digital grocery market this year, generating $35.38 billion in sales over the ecommerce giant’s $29.12 billion.
On today's episode, we discuss how much grocery shopping is being done online, where, and what's next for the space. We then talk about whether social media works better at convincing folks to buy things than email or text message, whether Urban Outfitters' new secondhand goods app can compete, and if virtual try-on technology will become the norm. Tune in to the discussion with eMarketer director of forecasting at Insider Intelligence Cindy Liu.
The fast-food sector faces ongoing supply chain issues: Eighteen months into the pandemic, the global food ecosystem provides brands with challenges—and opportunities.
The numbers behind pumpkin spice, the #1 autumnal trend: despite its omnipresence, there’s some evidence to suggest this consumer trend has not yet reached the saturation point.
It’s no secret that US grocery ecommerce sales skyrocketed last year, shooting up by 63.9% over 2019. Our forecast reveals that growth will continue for the next few years, though not at the same unprecedented rate.
Instagram’s “10+ Days of Live Shopping” event is really for creators: The campaign is another sign that the platform is highly committed to social commerce growth, and creators will play a big role in achieving that goal.
Before the pandemic, 84% of US adults shopped for groceries in stores, but as of June 2021, that number's slipped down to 70%.
Starbucks invests in more frictionless customer experiences: More fast-food brands are building up their drive-thru and on-the-go ordering capabilities, meeting changing consumer behavior in the process.
Walmart edged out Amazon in 2020 as the leading US grocery ecommerce retailer. We expect Walmart to continue outselling Amazon in grocery ecommerce sales through our 2023 projections.
Walmart outsells Amazon in this key category
Instacart's growth exploded in 2020, with sales increasing by 229.7% over 2019, for a total of $23.42 billion. But by the end of 2021, the grocery delivery company's sales will grow by a comparatively small 11.3%, which is in line with market norms.
The year 2021 marks a new era for retail and ecommerce. The pandemic drove a massive shift in almost everything digital, and while 2020 will remain an anomaly in terms of the frenzied pace of adoption, consumers’ new behavior is here to stay. Over the next five years, digital activities will continue growing from today’s accelerated base.
Alcohol ecommerce is a sector to watch: Evolving consumption habits, new entrants, and antitrust concerns increase the category's intrigue.
Il Makiage's bet on AI imaging could set it apart from competitors: The cosmetics upstart makes a major acquisition to double down on product recommendations and customer experience.
In the US, three apps accounted for 86% of online engagement with alcohol delivery between March and May 2021, according to ShareThis.
Shipt goes beyond convenience: As grocery ecommerce gets more competitive, the Target subsidiary partners with the health-focused support network CaringBridge for a positive brand story.
Shane Pittson is the vice president of growth at oral-care provider Quip, overseeing advertising efforts and consumer research, optimizing lifetime value and customer acquisition costs, and improving retention rates. We recently spoke with Pittson about creating buzz for a brand, gaining retail distribution, Quip's brief stint on dating apps, and more.