In the kitchen, unexpected twists can result in exciting new flavors. Watch Industry Voices: Spotlight on CPG with Cafe Spice’s CEO and co-founder Sameer Malhotra to see how ingenuity and resilience are driving new recipes for success in the grab-and-go meals category.
From shopper marketing to social listening, White Castle is all in on creating memorable moments and acquiring new customers. Hear how the iconic fast food brand is marking its first century with a renewed focus on innovation. Watch Industry Voices: Spotlight on CPG with White Castle CMO Lynn Blashford.
Super app Grab is the food delivery leader in Southeast Asia, generating $5.9 billion in gross merchandise value from those sales in 2020.
When unexpected market trends put more focus on health and wellness, The Vitamin Shoppe placed their customers center stage. Watch Industry Voices: Spotlight on CPG with Nadina Guglielmetti, marketing executive at The Vitamin Shoppe, to hear how precise investments in the customer journey can lead to big payoffs—in awareness, engagement, and credibility.
Uber is expanding grocery delivery in Europe ahead of US slowdown: The service faces steep competition abroad where delivery services are also on the rise.
How Pepsi’s "Cherries Wild" campaign blurred the line between advertising and content: At Advertising Week New York, panelists discussed the value of long-term partnerships when it comes to developing noteworthy, original campaigns.
On today's episode, we discuss how travel companies are changing their offerings to attract travelers, whether a la carte pricing is the way forward, and how travel ad spend is recovering. We then talk about what people think of streaming ads, how the living room is becoming a virtual hub, and why Starbucks is doubling down on drive-thru. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco and associate forecasting analyst at Insider Intelligence Zach Goldner.
Gorillas’ $1 billion raise underscores the market opportunity for last-mile and fast grocery services: The US and EU markets are both heating up, putting pressure on Amazon and Instacart—but is the category sustainable?
Kroger takes aim at the Northeast with automation: The grocery giant will launch automated customer fulfillment centers (CFCs) powered by Ocado, rather than building brick-and-mortar stores to take and fulfill digital orders.
When it comes to ecommerce, China is ahead of the pack, whether it is sales, marketing tactics, or logistics.
Instacart's Amazon hires are key to its plan to take on the triopoly: Though Instacart made a name for itself in grocery delivery during the pandemic, its long-term goals are centered on advertising—and it's aggressively poaching ad execs to achieve them.
US grocery ecommerce will keep growing after 2020’s spike: The online grocery space will steady over the next few years as trends take shape and retailers settle in for the long haul.
US grocery delivery ecommerce sales will grow by 11.4% this year to reach $79.71 billion. This marks a deceleration from 2020, which saw a 41.7% increase in online sales of grocery products fulfilled via delivery.
Albertsons gets in on shoppable content early: While the US shoppable video market is still nascent, grocers are hopping on the trend now in the hope it will mature like China’s.
The UK’s digital advertising industry weathered the pandemic remarkably well. Among the industry sectors we track, digital ad spending will rise across the board (which was not universal last year), but these patterns of growth will fluctuate wildly across categories.
Instacart's latest labor dispute highlights the gig economy's post-pandemic woes: Workers are asking users to boycott the app with #DeleteInstacart.
Delivery intermediaries like DoorDash, Instacart, Shipt, and Uber will see strong US grocery sales through 2025 even as their growth in the category declines.
The pandemic has been a boon for digital grocery adoption. In 2020, the number of digital grocery buyers increased by more than 39 million. While growth won’t be as significant in 2021, it will still be a landmark year, as digital grocery buyers will surpass 142 million, amounting to more than half the US population (51.5%) for the first time.