Espionage threatens to undermine chip ban: Tech companies are getting their hands dirty in geopolitics. If they help build weapons, a public that despises war might sour on consumer spending.
Can Fox turn Tubi into a major streaming brand? The free, ad-supported streaming service is in a strong position to weather a difficult chapter.
Amazon is willing to outspend on content: Tech giant’s spend on tentpole shows pays for itself by encouraging Prime signups.
“Disrupt, make noise, get people talking about Tubi the next day.” That was the goal for the campaign, said Greg Hahn, co-founder and chief creative officer of Mischief, the agency behind Tubi’s “interface interruption” and “rabbit hole”-themed Super Bowl ads. We talked to Hahn about Tubi and Mischief’s advertising approach.
Ads dominate Super Bowl LVII discussion: Spots run during Sunday's big game saw second lives on second screens.
Exaggerated network maps confound rural broadband initiatives: Thousands of locations are showing up in network maps as having access to broadband but are in reality underserved. Billions of dollars are at stake.
NBCU leans into measurement partnerships to court CTV budgets: Peacock looks to figure prominently in new offerings.
Sponsored content and outstream video, two of native advertising’s most popular forms, are no longer found only on social media, which dominated this type of advertising thanks to its audience targeting capabilities. As these capabilities move to CTV and mobile, spending is shifting.
UK’s CMA steps up efforts to block gaming merger: Microsoft’s plan to buy Activision Blizzard is in question. Regulation in the UK could have a domino effect, enabling EU regulators and the FTC to follow suit.
Hertz gets half of massive Tesla EV order: The car rental company has received nearly 50,000 Teslas so far. It now has a growing fleet of EVs for rent and for services like Uber to push global adoption.
WBD rethinks forcing ‘Max’ on Discovery+ users: It will keep offering the service as a standalone rather than alienate and churn subscribers.
Atmosphere secures another $65 million to corner the unskippable ad market: The connected TV enterprise provider powers screens at your favorite bars and gyms.
On today's episode, we discuss the significance of Google's ChatGPT rival Bard, whether Instacart's shoppable TV QR codes can be a hit, if Fanatics can crack the US livestream shopping code, whether Twitter allegedly shedding users is a short-term issue, where (and how) we listen to music, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Evelyn Mitchell.
US-EU trade spat has consequences for tech: The EU might retaliate or file a complaint over the US’ green subsidy law. The governments’ failure to agree could exacerbate geopolitical tensions.
After a shaky 2022, CTV advertising is ramping up: A study shows consumers are more likely to engage with unique CTV ad formats that offer advertisers personalization.
Penske hopes its event-focused model can keep Vox alive: The media giant recently invested $100 million into Vox, which has seen repeated layoffs.
ES: EU, UK, and US antitrust approaches are aligning: Microsoft’s $70 billion acquisition of Activision could face tougher pushback now that various regulators are on the same page.
Despite a tightening ad market, the Super Bowl powers on: Fox has sold out spots for Sunday’s game, with prices stabilizing after last year’s jump.
Pressure to drop TikTok from app stores intensifies: Following the removal of TikTok from various government and educational institutions, US senators are urging app stores to drop the controversial app.