Podcasting finds favor with brand advertisers: US ad spending on podcasts is growing at double-digit rates and will pass $2 billion in 2023.
Meta juggles its Facebook present and metaverse future: The social network gains users, but recent losses could mean less money for metaverse R&D, giving VR platform competitors an opening.
India is the next battleground in the streaming wars: Amazon Prime Video, Disney, and Netflix are fighting for dominance in the growing streaming market.
Spotify’s Q1 user figures are up, but ad revenues are down: The music streaming platform managed to shake off controversy, but still isn’t immune from its effects.
Money is quickly pouring into TV measurement: iSpot, Nielsen, and more have been part of multimillion or billion-dollar deals as the space heats up.
Microsoft’s gaming ventures could help expand its ad business: Its subscription and cloud gaming service could become the basis of a new ad format.
Meta earnings didn’t quite disappoint: After a particularly challenging prior quarter, Meta didn’t quite right the ship, but it did staunch the bleeding.
A growing number of brands and retailers are jumping on the bandwagon.
Unilever looks to promote inclusive culture as metaverse forms: Degree brand’s virtual run featuring avatars with disabilities kicks off a broader effort to provide accessibility to marginalized groups.
Netflix’s quantity-over-quality approach to content may change: The service released over 500 originals last year, but few stuck the landing.
Consumers are worried about the surge of ads in gaming: Xbox and Sony both have in-game ad programs in the works, and consumers aren’t thrilled.
Spotify’s controversies could hurt its ad business: Barack and Michelle Obama are leaving the platform months after its biggest star made negative headlines.
We forecast that US podcast ad spending will surpass $2 billion next year and $3 billion by 2026. Podcasts will account for over a quarter of digital audio services ad spending in 2022 and will be more than a third of spending by the end of 2026.
CNN+ was doomed from the start: The much-discussed news streaming service is shutting down after reports that it couldn’t attract subscribers.
More than 80% of US music industry revenues came from streaming in 2021. Physical formats, like CDs and vinyl records, accounted for 11%, while the rest of the revenues stemmed from digital downloads and synchronization deals with music licensees.
The metaverse promises to be transformative for the digital marketing landscape—at least, as soon as tech platforms figure out how it will actually work.
Despite the stagnation of the traditional TV market, US TV screen advertising will grow by over $14 billion in the next four years. Viewing patterns are shifting toward digital as more Americans continue to cut the cord and move to connected TVs and streaming services.
On today's episode, we discuss how public service broadcasters can compete with the global streaming behemoths, how ad-free digital video options are disrupting things for marketers, and what the connected TV advertising landscape looks like. Join our analyst Bill Fisher as he hosts analysts Karin von Abrams and Paul Briggs.
Scandal and branding issues are catching up with Harry Potter: The latest film is struggling domestically, and international box offices might not save it.
It’s not just immersive games that are attracting ad opportunities: Microsoft’s free-to-play games could reportedly receive in-game ads sometime in Q3.