Netflix’s upfront debut could be bumpy for advertisers: In a significant media power shift, streaming’s upfront takeover could drive CPMs even higher.
TSMC’s strategic expansion: The world’s largest contract chip manufacturer is eyeing expansion into Japan and Europe, a move that could prove useful in any future conflict with China.
The best-laid plans of game publishers could go awry: The gaming industry has big title releases planned at high prices this year. Inflation makes the timing questionable and the quality mandatory.
Netflix may have something to learn from Disney’s video game troubles: Disney turned around a troubled history with carefully selected licensing deals.
DirecTV’s layoffs are a bad sign for pay TV: The long-dominant format is entering a very long goodbye as power shifts toward digital channels.
President Biden urges regulators to move fast on Big Tech reforms: He called for a ban on targeting ads to minors and reforms to the controversial Section 230.
Unprecedented airline outage: A computer outage canceled hundreds and delayed thousands of US flights, exposing the high cost of reliance on outdated technology and overburdened networks.
Inaccurate maps threaten rural states’ broadband funds: Senators reveal 20,000 examples where ISP coverage was overstated in the FCC’s broadband maps.
Streaming’s live sports efforts off to rough start: Despite Amazon’s significant football viewership miss, digital live sports is expected to grow steadily.
Netflix’s latest move means big things for its livestream ambitions: The company will stream the SAG Awards on YouTube this year and on its own platform next year.
Subscription OTT video is chasing linear TV in terms of time spent in the US. We estimate adults still spend significantly more time per day watching TV, but that figure is decreasing and will fall below 3 hours this year. Meanwhile, for subscription OTT video, time spent will surpass an hour and a half per day. But ad spend on these platforms is not proportional to time spent.
VR’s golden age is coming, but not in 2023: Apple’s headset could hit the market this year, but with fierce competition in a down economy, it won’t move the revenue needle.
Five major TV networks team up against Nielsen: A new joint industry committee for measurement currencies wants to have alternatives certified by May upfronts.
2023 layoffs expose Big Tech’s dirty laundry: Tone deafness, overexpansion, and lack of focus on security are the industry’s pressing problems that need to be resolved before the economy recovers.
AI solutions are gaining mainstream momentum: The flurry of artificial intelligence adoption is pushing innovation forward, but we’re already seeing some negative applications of the latest AI tech.
Ad strategy is vital for podcasts, where listeners don’t necessarily click ads but commercials can still leave an impression. Here’s what marketers need to know when they think about podcasting and digital audio at large.
Another Consumer Electronics Show (CES) has come and gone, introducing the world to everything from a self-driving stroller to an accessible PlayStation 5 controller. It would be impossible to give a rundown of everything announced at the Las Vegas event, but here are a few things we think retailers should keep an eye on.
Nearly three-quarters of US adult internet users agreed it will take them a while to understand how to use and join the virtual world, according to an October 2022 Sitecore survey. That’s not great news considering 64% said they won’t engage in the metaverse if it’s hard to figure out or use.
Tesla losing momentum in China: Faced with increasing competition, Teslas are being discounted in its biggest growth market. Shares continue to spiral while CEO Elon Musk hangs out at Twitter.
Could the great WBD cull of 2022 be over? After a half year of content disappearing from HBO, WBD execs say the future is about “relaunching and building.”