China’s protest flashpoint: Citizens are taking to the streets in the most significant protest against the Communist Party’s tightening grip since the Tiananmen crisis. Geopolitical strife could shut down the world’s factory.
Disney wins and loses at holiday box office: Animated film “Strange World” disappoints in debut as “Wakanda Forever” rides high.
A fading internet giant meets a fading ad format: Yahoo acquired a 25% stake in programmatic ad firm Taboola in a harbinger of bigger deals on the horizon.
Worldwide, head-worn augmented reality (AR) revenues will hit $35.06 billion in 2026, up from $3.78 billion this year, according to ARtillery Intelligence. These revenues include spending on everything from devices to content.
A turnaround for the metaverse: The first half of 2022 was marked by high-profile Web3 brand partnerships, but a series of failures have softened interest.
Changing channels: Advertisers adjust their approach to TV as linear viewership falls and video-on-demand takes different forms.
Snapchat, Disney lean into AR tech to promote ‘Avatar’ film: Custom lens employs machine learning to make users resemble movie’s characters.
Mobile duopoly under scrutiny: Apple and Google own the platforms, mobile devices, operating systems, app stores, and browsers. UK regulators are preparing to enact more stringent regulations.
Marketers adjust goals in uncertain economy: Most senior leaders see value of social media and online video, survey shows.
Sports betting has an inextricable brand safety risk: A recent New York Times report unveiled the industry’s murky rise to prominence, drawing further brand safety concerns.
As Twitter Gaming goes silent, other platforms may benefit: Game producers and players look to other channels amid Twitter disarray.
New research suggests consumers in Latin America strongly prefer CTV over linear: Freemium and AVOD offerings are powering adoption, with the trend especially noteworthy in Brazil.
Bob Iger’s second Disney tenure will change its streaming future: The returning CEOs acquisition-heavy strategy could mean further streaming consolidation.
Snapchat can increase AR adoption through the World Cup: A number of high profile sponsors have teamed up with Snap to debut AR try-ons and more.
Paramount’s restructuring and layoffs bely their challenged market position: Pluto TV and Paramount+ are attractive streaming assets, but may not be enough to help them increase market share.
Roku continues to shrink: The CTV and set-top box company has seen its market cap decrease by 75% this year, and is now laying off 200 employees.
More than 40% of internet users in North America will be monthly podcast listeners by the end of this year, the highest rate of any region. Western Europe and Latin America follow with nearly 30% penetration among their online populations.
acklash from Twitter’s verification misstep: Eli Lilly, Nintendo, American Girl, PepsiCo, Nestlé, and Tesla were trolled by spoof “verified” accounts. Brands and users must come to terms with unmoderated content.
A perfect storm hurts World Cup ad spending: The holiday overlap, controversies, and a general downturn have weakened the event’s ad performance.