Nielsen tries to modernize with new tools: The measurement giant is focusing on “bingeable” shows to inform licensing and production decisions.
ITV and Twitter try to capitalize on social media fandoms: Social media has long been a hub for fans, and networks are starting to tap in.
AI startup uses video games to help treat depression: Gamification is an immersive and friction-free way to engage patients, while AI can help clinicians arrive at a more accurate diagnosis.
Substack wasn’t the answer to digital publishing’s problems: The company has opted out of a Series C amid economic uncertainty.
Virtual-only goods will likely be a difficult sell: That’s because a majority of consumers don’t know much about the metaverse and are unlikely to shop in the mixed-reality realm.
Spotify is the No. 1 digital audio service among US teens and adults, with 35% digital audio listeners ages 12 and older using that platform the most. YouTube Music comes in at No. 2, with 18%, while Pandora rounds out the top three at 15%.
Broadcom boosts software with VMware buy: The $61B deal allows the chipmaker to rely less on chips for growth while assembling parts for massive cloud, edge computing, and IoT expansion.
Sony’s service game push could be good for advertisers: The lucrative model could be a platform for its rumored ad program
While traditional TV ad spending will struggle for growth in the coming years, digital video will not. A portion of digital video spend will go to the nascent CTV space, but traditional broadcasters are also developing their own streaming services (with BVOD ad spend rising at a far faster rate than traditional TV spend). Overall, the advertising opportunity for CTV remains small.
VR fitness will stick long after the pandemic: We detail how the tech will help make exercise more accessible and reduce preventable diseases.
The first American video game union is here: A subsidiary of Activision Blizzard voted to unionize following years of debate about labor in the industry.
Gamified rehab could take off in healthcare: A Montana hospital is using VR and AI as part of its rehab therapy program. We detail how this could boost patient participation and treatment outcomes.
Consolidation in the video game industry isn’t over: Electronic Arts is reportedly looking for a buyer or to merge with another media firm.
Gaming smartphones could be the next key mobile segment: Qualcomm’s new Snapdragon processors might establish a new breed of gaming-centric devices.
Snapchat and YouTube chip away at Meta’s social commerce lead: Both social platforms are adding features to encourage users to shop.
Podcasts attract diverse audiences, but room for improvement is seen: Racial breakdown of podcast listeners nearly mirrors that of the US as a whole.
Seeing is believing: Our quick explainer video gives you insight into what the metaverse is all about.
VCs show game developers some love: Games Fund One unlocks $600M dedicated capital to help develop digital communities and ecosystems during a time of cautious tech investment.
After two years of booming business for tech and media, the industries are now facing a wave of cost-cutting measures like layoffs and shutdowns that signal a focus on profitability but could harm companies’ reputation with prospective employees in an already-tight labor market.