Twitch’s deal with the National Music Publishers’ Association must be the first of many: The platform will need to ink deals that actually let streamers use copyrighted music in order to fend off competitors and support its growing music community.
Internet users don’t love digital ads, but they don’t hate all formats equally. Consumer surveys have found it’s interruptive ads that frustrate users most: ads that take over the screen, prevent users from reading text, or force them to wait before a video plays, for example.
Retail media has revolutionized the search ad market, where most of the focus still is. But display and video ads that target consumers higher in the funnel are becoming a more important part of the mix, and technological innovation is ushering in new ad products that bring together the best of branding and the best of performance marketing.
Irish privacy regulators want to know if Facebook’s pinpoint-sized white light is a sufficient indicator to alert bystanders that smart glasses wearers are recording photos and video.
Cable is getting in on the CTV rush: Comcast is planning to launch its own line of CTVs to attract cord-cutters and advertisers alike.
Roku is helping Shopify merchants deploy CTV ad campaigns: The move will increase the total addressable market of Roku’s ad platform, while also increasing accessibility for SMBs.
Digital video viewership passed 3 billion people worldwide in 2020 as growth outpaced pre-pandemic expectations. By year-end 2021, that number will hit 3.26 billion, but growth is expected to slow.
HBO Max takes a big financial risk—but consumer data is worth it: The service is offering half off its ad-free subscriptions for six months after it leaves Amazon Prime Video Channels, but accessing consumers directly instead of via Amazon will be a huge boon.
Streaming services hit highs and lows at this year’s Emmy Awards: While Netflix and Apple TV+ swept categories and broke records, Paramount+ users struggled to simply watch the event.
Tim Cook said he’s still interested in the technology’s promise, despite yet another year without any product announcements.
Google TV offers channels in the FAST lane: The move, which should improve market share for Chromecast and Android TV, shows that some consumers are fine with linear, ad-supported programming.
Spotify is still expanding its podcast listenership in the US, while Apple Podcasts’ has essentially stagnated. In fact, Spotify will narrowly surpass Apple in this metric by the end of this year.
On today's episode, we discuss Facebook's new Ray-Ban smart glasses, whether time spent on TikTok actually surpassed YouTube, what branded gaming on Roblox looks like, how to get noticed as a marketer, whether selling Super Bowl ads early is a good move, how to make friends while working from home, how two people reversed climate change in their hometown, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.
Nearly 10 years after the failed Google Glass launch, Facebook and other device makers are trying, once again, to make smart glasses mainstream.
On today's episode, we discuss what this new Amazon TV is all about, how soon we can expect TV commerce, whether we'll see voice-enabled ads, and what the content play might be. We then talk about Peloton launching its own apparel brand, why lululemon is crushing expectations, and Amazon's cashierless technology coming to Whole Foods. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.
US adults spend significantly more time listening to terrestrial radio than to any other ad-supported audio format.
Disney sets exclusive theatrical windows for the rest of 2021: The switch in strategy between “Black Widow” and “Shang-Chi” demonstrates the challenge of balancing box office and streaming subscriber revenue.
Top-down government intervention in China’s tech sector is not new, but the current blitz of new policy announcements is keeping even the most seasoned marketers on their heels.
In North America, TV is the dominant screen for viewing OTT video content, accounting for 82% of time spent on the activity in Q2 2021.