While TV investments have remained resilient, YouTube is looking to drive viewership in a unique, consumer-first way. In this Q&A, Google's Brian Albert, managing director, shares why linear TV is largely going to revolve around live sports and news and connected TV is going to be the main topic in every Upfronts negotiation this year.
Wordle gives The New York Times an ad revenue boost: The viral wordplay game has brought in millions of users and their advertising data.
Spotify’s Roblox collab will help make inroads with young users: The music streaming service moved into the metaverse to reach Gen Z and Gen Alpha users.
Roku is taking streamers on in the race for original content: The digital video firm announced new advertising tools and content that immediately gained traction.
Meta’s podcast platform fails to keep up with audio M&A: The company’s podcast business became an afterthought as it focused on Reels and the metaverse.
Snapchat sees augmented reality as the key to social commerce success: The social media platform’s new AR creation suite enables businesses and shoppers to utilize the tech on and off the app.
Land grab represents the power of virtual brands: Bored Ape Yacht Club’s creator, Yuga Labs, has arguably become the hottest brand in the NFT space.
Apple’s shift away from tech doesn’t come at the expense of its brand: Once known for its sleek hardware, Apple is now focusing on media.
Podcasting finds favor with brand advertisers: US ad spending on podcasts is growing at double-digit rates and will pass $2 billion in 2023.
Meta juggles its Facebook present and metaverse future: The social network gains users, but recent losses could mean less money for metaverse R&D, giving VR platform competitors an opening.
India is the next battleground in the streaming wars: Amazon Prime Video, Disney, and Netflix are fighting for dominance in the growing streaming market.
Spotify’s Q1 user figures are up, but ad revenues are down: The music streaming platform managed to shake off controversy, but still isn’t immune from its effects.
Money is quickly pouring into TV measurement: iSpot, Nielsen, and more have been part of multimillion or billion-dollar deals as the space heats up.
Microsoft’s gaming ventures could help expand its ad business: Its subscription and cloud gaming service could become the basis of a new ad format.
Meta earnings didn’t quite disappoint: After a particularly challenging prior quarter, Meta didn’t quite right the ship, but it did staunch the bleeding.
A growing number of brands and retailers are jumping on the bandwagon.
Unilever looks to promote inclusive culture as metaverse forms: Degree brand’s virtual run featuring avatars with disabilities kicks off a broader effort to provide accessibility to marginalized groups.
Netflix’s quantity-over-quality approach to content may change: The service released over 500 originals last year, but few stuck the landing.
Consumers are worried about the surge of ads in gaming: Xbox and Sony both have in-game ad programs in the works, and consumers aren’t thrilled.
Spotify’s controversies could hurt its ad business: Barack and Michelle Obama are leaving the platform months after its biggest star made negative headlines.