No PhD? No problem for quantum computing: Q-CTRL’s Black Opal provides businesses with quantum skills without the math and ivory tower jargon. CEO Michael Biercuk told us why it’s important.
Google hits regulatory wall in India: The Competition Commission of India fined Google for what it says are anticompetitive practices and seeks to unbundle Search and Google Play from Android.
Meta agrees to sell Giphy: The UK’s CMA decision pulls Giphy away from Meta’s ownership and underscores the danger of closing a Big Tech merger without prior regulatory approval.
Roe's reversal has had a huge impact on the ad world: The Supreme Court’s decision has eroded trust in brands and kickstarted regulator crackdowns on advertising.
Netflix isn’t just turning to advertising for new revenue streams: The platform will soon monetize password sharing outside of households.
With a growing number of streaming channels, it can be challenging for marketers to put together a comprehensive connected TV (CTV) strategy. But it’s never been more important to do so. This year, we estimate that CTV ad spend will total $18.89 billion. As growth accelerates, that number will double by 2026, reaching $38.83 billion.
On today's episode, we discuss whether Americans are becoming more price-sensitive, how Amazon's second Prime Day went, whether augmented reality is about more than having fun, what to expect from Netflix's "immersive" shopping experience, how delivery robots are kind of already here, an explanation of the holiday shopping trends we are paying the most attention to, where the song “Take Me Out to the Ball Game” came from, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Suzy Davidkhanian.
Mobile games are among the most popular mobile downloads: That’s why Microsoft aims to take on Apple and Google by building an Xbox mobile store where it can sell games.
Netflix just released its final ads-free earnings report: It's the last time the focus will be on subscribers over revenue.
Only a few can make it in the sports betting world: FuboTV is abandoning its self-run sportsbooks despite being among the first to launch interactive betting features.
Asia-Pacific presents a lot of problems for streamers: Our forecast shows streaming services have struggled to break into the market but are starting to make gains.
The digitally native generation does not watch TV the same way baby boomers, Gen Xers, and even millennials might. Here are five tips we picked up at NYC Advertising Week that marketers can use to engage Gen Z with TV.
On today's episode, we discuss how Meta’s metaverse plans are coming along, its new virtual reality headset, and how the company is moving forward with its metaverse ambitions. "In Other News," we talk about the controversy over Decentraland's user count and what Google’s ambient aspirations are. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Gadjo Sevilla.
As linear technology improves and consumers adopt more digital TV alternatives, the TV market is cruising toward a more “advanced” future. Advertisers are amping up spend accordingly.
The longer the ad, the more likely US TV viewers will call it unreasonable. And only half of TV viewers who recently watched the shortest ads—less than 30 seconds—felt the length was reasonable. If viewers must watch ads, they want them to be as short as possible.
Beyond static billboards: Though traditional outdoor signs still account for the majority of spending on out-of-home ads, digital formats are making gains.
One year later, a new headset—and , a whole set of challenges: Nearly one year and $15 billion later, Meta’s vision for the metaverse remains optimistic even if a focus on business and productivity apps seems premature and risky.
TikTok’s latest target is podcasts: YouTube’s success with the format tipped off the short-form video app to an opportunity for incremental growth.
Roblox’s improved metrics are music to brands’ ears: Invisalign is the latest company to launch an experience on the gaming platform that’s meant to woo younger users.