Time spent with digital audio surpassed that of radio for the first time in 2021.
The metaverse is open for business in US, Canada: Meta’s Horizon Worlds, available to users 18+, is likely to attract developers seeking an audience for apps and experiences.
On today's episode, we discuss how Americans' attention shifted in 2021 (and what that means for the year ahead), the promise of ultra-fast delivery, the ideal amount of ads you should show viewers, whether gaming is more popular than TV for Gen Z, Facebook testing giving more control of the newsfeed to users, the office of the future, how far away the average American adult lives from their mother, and more. Tune in to the discussion with eMarketer analyst Blake Droesch and principal analysts at Insider Intelligence Suzy Davidkhanian and Paul Verna.
Ralph Lauren launches a holiday-themed Roblox experience: The digital clothing debut marks the latest move by a legacy brand looking to build relationships with the metaverse platform’s young user base.
Gaming will make up the large majority of mobile app spending, report shows: Mobile game spending will increase 12.6% worldwide this year, but its overall share of in-app spending is on a slight decline.
Roku and Google end lengthy dispute, reach distribution agreement: YouTube apps to remain on Roku, even as the CTV company prioritizes original content development.
The rise of sports gambling attracts family-friendly brands like Disney: CEO Bob Chapek revealed that Disney is looking to introduce betting to ESPN as interest heats up among digital sports broadcasters.
Social commerce has shortened the path to purchase, allowing consumers to move through the purchase journey from discovery to checkout within one app.
Tide opts out of Super Bowl LVI spot: Low ratings from the Olympics might be behind the brand’s decision to step away from the sporting event.
BuzzFeed is going public, serving as a measure of health for the media industry: The digital publisher’s financial metrics, along with a disruption caused by Facebook's updated algorithm, may stifle its plans for future growth.
Univision is testing a new system to link TV ads to online behaviors: The network’s partnership with data firms attempts to bring the immediacy of digital video analytics to linear TV.
On today's episode, we discuss which shopping channel will make the biggest splash in 2022, where augmented reality will be, and how much online shopping will grow next year. We then talk about Heinz's limited edition plantable labels and whether people will pay $700 for an A&W jacket. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Suzy Davidkhanian.
Sports betting will grow in 2022 and beyond as states, TV networks jump on board: The industry saw record growth in 2021 and will continue to rise, but views on just how fast differ.
On today's episode, we discuss what's next for Twitter after Jack, moving on from the "one great ad" approach, whether anyone can become the next big audio app, Nielsen's major TV measurement change, if the internet broke brand loyalty, how to make virtual office holiday parties less awful, why we acknowledge daylight saving time, and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.
Fortnite’s new social spaces illustrate a way to leverage the metaverse: The online video game is using new interactive, non-violent mode in the game to drive user interest and create ad space for brand partners.
Single’s Day—China’s annual shopping extravaganza in November—is the world’s biggest shopping event, with an estimated RMB 965.1 billion ($139.83 billion) in sales in 2021, according to the China e-Business Research Center. It is also changing the way consumers shop by showcasing new retail concepts such as the metaverse, nonfungible tokens, sustainability, and agile commerce.
Thanksgiving box-office revenues jumped more than 500% compared with 2020, but omicron and other issues dampened celebrations: If the holiday period created hope for a box-office recovery, news of the new COVID-19 variant cast a shadow over Christmas theater releases.