Media & Entertainment

Scroll on, Twitter: The platform's acquisition of ad-free news startup Scroll is the latest in its effort to build out enough features and content to feasibly sell paid subscriptions to its users.

Social gaming: Sony announced a new investment and partnership with Discord following Microsoft's failed acquisition of the chat app.

Sony integrates Discord: Two weeks after Microsoft’s efforts to buy Discord crumbled, Sony announced an investment in and partnership with Discord that will embed it in its gaming services.

Twitter boosts local news, promotes Spaces: The platform is running a massive national ad campaign encouraging people to pay more attention to local news and local journalists—and it's facilitating the use of the new Spaces feature, among others, to further spur interest.

Connected TV (CTV) advertisers have a new major player: Magnite has officially acquired SpotX, and it plans to commit two-thirds of its business to digital video advertising, with 50% of that going to CTV.

On today's episode, we discuss how LinkedIn is evolving, how successful its creator initiative can be, whether its upcoming social audio platform can compete with Clubhouse, and how user growth and ad revenues are performing. We then talk about whether we can expect nearly all events this year to be virtual, making B2B events more appealing, and how robots can make our lives easier in the office. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jillian Ryan.

What to look out for at the NewFronts: CTV and social video will shine at this week's digital upfront presentations, as both formats have grown rapidly over the past year.

YouTube TV feels Roku's heat: The two were unable to come to an agreement ahead of the end of their distribution agreement last Friday, and the results of the face-off could be an indicator for future digital-carriage scuffles.

Nielsen hopes to increase podcast ad effectiveness: The measurement company rolled out a new way for marketers to examine the success of their ad campaigns when it comes to brand lift and memorability.

Connected TV (CTV) advertising was a beneficiary of pandemic trends and remains one of digital advertising’s fastest-growing channels. Last year, linear TV decreased in importance to advertisers, as cord-cutting accelerated and more programmatic CTV inventory became available than ever before.

Extended reality (XR) technologies are still mostly related to gaming, entertainment, and social media, but their applications are evolving quickly as more consumers and businesses test out immersive experiences.

On today's episode, we discuss which pandemic-related behaviors will stick around, whether newsletters can replace local newspapers, YouTube and the music streaming wars, how you can master the intimacy of the inbox, why Amazon is opening a salon, the first movie to ever release a soundtrack, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Blake Droesch, and principal analyst at Insider Intelligence Jillian Ryan.

Roku consolidates its inventory around its DSP: Brands will no longer be able to use a third party to programmatically purchase inventory next to Roku's original content.

Canada catches up with new self-serve tools: Bell Media and Xandr are bringing a self-serve ad platform for linear and digital TV to the Canadian market.

Spotify still wants to create the future of audio: The company reported better-than-expected results for Q1 and is looking ahead to live events and social audio to continue building out its vision of the audio future.

Medtronic and Surgical Theater partnered to use AR to boost real-time neurosurgery visualizations. While hospitals like Johns Hopkins are turning to AR to streamline surgeries, it’ll likely take some time before cash-strapped hospitals can hope for wide-scale implementation of the tech.

On today's episode, we discuss what brand-new forecasts the forecasting team cooked up in Q1, including time spent with TikTok and some direct-to-consumer (D2C) numbers. We then talk about say-through rates for voice ads, the battle between host-read and preproduced ads, and how knowledge workers will soon use a virtual assistant every day. Tune in to the discussion with eMarketer senior director of forecasting Shelleen Shum, directors of forecasting Oscar Orozco and Cindy Liu, and forecasting analyst at Insider Intelligence Peter Vahle.

Carriage drama, streaming now: Roku and Google are at an impasse over renewal agreements for YouTube TV and YouTube, as Roku accuses the tech behemoth of making monopolistic demands.

Amazon’s US ecommerce sales will grow by 15.3% this year to $367.19 billion after a meteoric 44.1% rise in sales during 2020.