On today's episode, we discuss how many Americans watch sports on streaming platforms, how TV companies are tackling the digital sports rights balance, and what this year’s Tokyo Olympics can do to help boost NBCUniversal's streaming platform Peacock. We then talk about the key takeaways from the 2021 Upfronts, the potential impact of Univision's Spanish language streaming service, and how the entertainment industry is balancing box-office releases and streaming. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
On today's episode, we discuss how Prime Day performed versus last year, what kind of a halo effect took place, and whether Amazon was able to capture the back-to-school spending. We then talk about augmented reality's ability to help shoppers, what WhatsApp Shops might look like, and how many folks said social media content resulted in them buying products. Tune in to the discussion with eMarketer analyst at Insider Intelligence Blake Droesch.
The gaming gender gap: The number of male teens who found in-game ads the most captivating was more than triple that of female teens, though this may be the result of female preference for mobile over PC and console gaming.
On today's episode, we discuss what Google delaying getting rid of third-party cookies means for everyone, whether people will want to listen to audio on Facebook, what to make of TikTok's new mini apps called Jumps, Google's EU ad tech antitrust case, if moviegoing is making a return, what if time didn't exist, and more. Tune in to the discussion with eMarketer senior analysts Audrey Schomer and Sara M. Watson and analyst at Insider Intelligence Nina Goetzen.
Hi-fi YouTube TV: The $20 add-on to YouTube's skinny bundle includes 4K resolution and offline playback, which YouTube hopes can capture sports fans who have already cut the cord on traditional cable.
Audience first: The Spotify Audience Network, a marketplace for ad inventory both on and off the platform, is rolling out in Australia, Canada, and the UK. Its success highlights the importance of audience-based targeting in digital audio.
For the first time, we have broken out the portion of US upfront digital video ad spending that goes to connected TV (CTV). This year, advertisers will increase their upfront CTV video ad spending by almost 50% year over year to $4.51 billion.
"Fast and Furious" aids slow and steady recovery: The success of "F9" is a good sign for the US movie market and for entertainment ad spending, which we expect to recover its pandemic losses this year.
Consumers are loving ad-supported video: Time spent with AVOD surged 200% between May 2020 and May 2021 as viewers increased content consumption amid a crowded landscape of pay-to-play streaming platforms.
BuzzFeed seeks a $1.5 billion valuation for its IPO: The digital publisher is partnering with a SPAC to go public later this year and, in the meantime, is working to expand its content library by buying Complex Networks.
The medium screen: New data on ad impressions shows that more YouTube viewing is happening on TVs, suggesting the platform will soon become an increasingly popular place to reallocate TV ad dollars.
Facebook Shops features drop: WhatsApp integration, better targeting capabilities, and AR try-on round out the company's latest social commerce update.
Digital advertisers know that media quality isn't a given with fraud and other nonviewable impressions plaguing the market for years. Tony Marlow, CMO at measurement firm Integral Ad Science, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the company's latest media quality benchmarks, what the industry's top priorities are for the year, and how viewable video is across devices.
Facebook will need a bit more tact for VR ad success: Video game developer Resolution Games reversed course on its agreement to have Blaston participate in Oculus VR ad tests after consumer backlash.
A VR game developer walked back its partnership with Facebook to test in-game targeted ads following furious user blowback. The setback to Oculus’ new business strategy could further push Facebook to embed ads in its own in-house VR content.
New Nielsen numbers: The company is releasing a new monthly measurement of US time spent watching TV, with its first report showing streaming accounting for just over a quarter of time spent.
Learn how the leading music store plans to foster community and support across its channels to offer more than just instruments and meet market demands. See Industry Voices: Holiday Preparedness with Guitar Center’s Jeannine D’Addario, senior vice president and chief marketing and communications officer, and discover her approach to acquiring new customer cohorts.