YouTube TV in talks to add new channels to broaden advertising appeal: As the battle for connected TV (CTV) ad dollars heats up, YouTube doubles down on live programming.
With more demand for content than ever before, production companies are struggling to keep up: Streaming companies find themselves competing for not only viewers, but also film crews.
Snapchat takes the holiday market concept virtual: The social messaging app is making inroads into social commerce, but is AR commerce more of a brand play at this point?
Niantic wants a hand in shaping the metaverse: The Pokémon Go developer is running its first brand campaign, trying to sell users and brands on a gaming-centric, augmented-reality metaverse.
Roku’s pivot to original content is out of necessity: Distribution roadblocks and falling hardware sales make it even more important for the streamer to focus on its growing ad segment, and original shows will bolster that.
Attribution innovations have brought the focus away from video completion rates and toward return on ad spend (ROAS) and cost-per-action (CPA) metrics
Roku’s revenue expectations are lower than projected due to slowing subscriber and ad revenue growth: A slowdown in cord-cutting coupled with market saturation has lead to intense competition in the streaming space.
In an attempt to woo younger consumers, Nike launches a virtual space on the Roblox platform: The immersive experience features physical interaction, mini games with rewards, and an environment modeled after Nike's headquarters.
Discovery plays catch-up with new shoppable ad format: Ecommerce functionality is now a necessity for streaming platforms looking to compete with social media.
On today's episode, we discuss whether the metaverse is even a good idea, what comes after primetime advertising, how powerful gaming influencers are, what everyone is doing on their second screens while watching TV, dislike buttons getting the thumbs down, the best "working from somewhere" tips, a little-known secret about the Statue of Liberty, and more. Tune in to the discussion with eMarketer senior forecasting analyst Peter Vahle and principal analysts at Insider Intelligence Suzy Davidkhanian and Paul Verna.
About two-thirds of the US population are monthly connected TV (CTV) users. Young people are more likely to use CTV than older people. Four in 10 US senior citizens are CTV users—whereas CTV usage is about double that, more than 80%, among those ages 25 to 54.
Activision Blizzard faces calls from fans, shareholders, and industry figures for its CEO to resign: Widespread backlash against the gaming company suggests that consumers are paying more attention to corporate social responsibility and ethics.
Digital ad spending by the US media and entertainment industries will increase every year through at least 2023, with combined spending surpassing $26 billion by then.
On today's episode, we discuss why Disney+ subscriber growth has slammed into a wall and how HBO Max might make its offering even more competitive. We then talk about whether Roku's recent slowdown is temporary or something more systemic, and if Peacock will likely move up—or down—Americans' video streaming priorities list. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
iHeartRadio is the most popular US podcast publisher, with 30.0 million people tuning in to its podcasts in September.