3D advertising on rise as brands step toward the metaverse: Twitter and Meta are banking on new ad types to propel growth.
Netflix and other streamers are doubling down on Japanese animation: Half of Netflix’s 222 million subscribers watched anime last year.
To succeed, Smart TVs need to serve up more ads: Vizio’s new “Jump Ad” format could improve CX for some viewers, while increasing clutter for others.
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Pandemic-driven game subscription services surge: Gaming and console companies are fighting for their share of gamer dollars, but content is what will keep their subscribers coming.
Join our analysts Paul Verna and Andrew Lipsman as they discuss the top-gaining segments of digital advertising, like connected TV and retail media, and explore whether the future of digital advertising belongs to Silicon Valley giants Meta and Google or their Seattle counterparts Amazon and Microsoft.
E3’s cancellation shows how the pandemic has changed video game marketing: The event has slowly been on the decline as publishers have opted for livestreams.
The “Wendyverse” shows why brands are interested in virtual spaces: The metaverse offers unlimited space to build unique experiences.
Nearly 2 in 5 augmented reality (AR) users in the US will shop with the technology this year, for a total of 35.0 million retail AR users. That base is up 18.8% from last year and will continue to grow at double-digit rates through 2024 as shoppers make use of virtual try-on and product visualization features.
In-game advertising is ascendant: On the heels of announcing an NBCUniversal partnership, Anzu has raised another $20 million to improve its platform.
The number of digital video viewers in the UK continues to grow. This year, almost three-quarters (74.9%) of the population, totaling 50.6 million, will watch digital video.
Subscriptions are becoming increasingly important to the video game industry: That’s the lesson from Sony’s launch of its new service, which is set to take on Microsoft’s Game Pass.
Nielsen set to go private in $16 billion deal: Equity owners will be tasked to navigate TV measurement leader through fierce competition.
Spotify’s ad sales are going to make up more of its revenue as time passes: The company is making key strategic hires in Europe to bring that vision to life.
Intel earns Nvidia’s vote as potential foundry partner: Future Intel chip fabs could boost capacity for GPUs and other chips, taking away TSMC and Samsung’s dominance and bringing production closer to home.
NFTs come to the fore in China: However, the country’s regulatory scrutiny could add complexities to engaging with them.
YouTube is the leading podcast platform among US adults who listen to 5 hours or more of these shows per week, with 55% tuning in there. Streaming audio platforms Spotify and Apple Podcasts take second and third place, respectively, while Amazon Music, iHeartRadio, and Facebook round out the top five.
The definition of cinema changed this weekend: With a Best Picture win for “CODA,” Apple showed that a streamer can deliver high-quality movie-going experiences—without going to the movies.
Snap’s AR acqui-hire spree continues: Buying companies is easy—getting disparate technologies into a suite of products is hard. Snap can still be first to market with hands-free AR Spectacles.
TV audiences are fragmented, and the Oscars won’t change that: Though the 2022 ad inventory is sold out, a modest bounceback from last year’s disappointing show is probably the best ABC can hope for.