Meta uses fitness data to tap into Apple’s ecosystem: Bringing the metaverse’s fitness stats into Apple Health via Oculus headsets helps Apple users close their activity rings and gives Meta synergy with a larger user ecosystem.
Learn about the new Amazon Style store, podcasts on Twitter and LinkedIn, advertising at the NBA All-Star Game, who America’s truckers are, and more. Tune in to the discussion with our analysts Peter Vahle and Blake Droesch and director of forecasting Oscar Orozco.
Disney’s “Don’t Say Gay” bill fiasco won’t be its last: Caught between an inclusive brand image and economic interests, Disney is at a crossroads.
Sony Interactive’s misconduct lawsuit is a symptom of an issue plaguing gaming: The industry must deal with its history of sexism if it wants to go beyond video games.
MSNBC is the latest news broadcaster to test out streaming: Peacock turns to political content for an edge as media organizations launch streaming-exclusive news shows.
Insider Intelligence spoke with Angelic Vendette, vice president and head of marketing of Alo Yoga and Alo Moves.
Ad-supported video is the new streaming gold rush: Disney, HBO, Discovery, and even Netflix have toyed with or launched ad-based viewing channels
Live sports streaming deals could make it easier for cord-cutters to pull the plug: Apple TV’s Major League Baseball deal is the latest of many such deals.
Amazon’s Amp looks to differentiate itself in the crowded live audio field: Mobile app lets users play DJ and leverage retail giant’s mighty song catalog.
YouTube’s podcasting “grants” show the power of video: The platform is offering up to six figures to help podcasters launch video versions of their shows.
The murky legal status of video game ‘loot boxes’ could impact brands: The publisher of an NBA video game is being sued for a feature often compared with gambling for minors.
List of Big Tech companies, carmakers shunning Russia grows longer: Services and apps go dark, putting pressure on Russian consumers. But will continued sanctions influence the Russian government?
“The Batman” proves people will still pay for a movie: Rather than wait 45 days to see it at home, North American consumers spent $128.5 million over the weekend to see the blockbuster.
Disney+ hopes to draw a higher following with lower price: Ad-supported subscription to debut as company strives for customer target of up to 260 million.
BetterHelp bested other US podcast advertisers in 2021 and spent $76.9 million on podcast placements that year. This was nearly triple the outlays of NBCUniversal, the second-biggest spender, at $27.7 million. All told, the top 10 podcast advertisers invested close to $300 million.
TV squeaks past online and mobile video to become the top video ad channel among US agency and marketing professionals. In October, 47% ranked TV—including connected TV (CTV) and OTT—as the No. 1 video type for achieving their advertising goals. That’s more than the 46% who put online and mobile video in first place.
Amazon’s freewheeling approach to brick-and-mortar is at an end: The retail giant closes stores as it focuses on boosting profitability and winning grocery market share from Walmart and Target.
The streaming subscription may be at a turning point: As CNN+ pricing and launch strategy comes into focus, there’s a question how much content consumers will pay for.
US Soccer is the latest sport snatched up by streamers: HBO Max struck an eight-year deal with the US Soccer Federation, similar to its NHL deal last year.
Podcasts are an obvious play for Twitter but might not be a golden ticket: An in-testing podcast tab on the platform was leaked by a user.