Content edits aren’t off limits for brand safety: Disney+ has removed several controversial scenes and lines from content as it ramps up its ad launch.
Southeast Asia emerges as a mobile-first consumer economy: Online food delivery, grocery sales, and digital payments to benefit as internet accessibility expands in the region.
Rising costs and economic uncertainty are contributing to a reconsideration of streaming’s future. Streaming services are under pressure to attract consumers and retain them, all while inching toward profitability.
195 year-old brand enters the metaverse: Historic footwear brand Clarks is launching its first Roblox campaign, following brands like Chipotle, Nike, and Ralph Lauren.
Netflix is playing catchup with its younger competitors: The platform began building livestream capabilities while competitors launch completed products.
Global shipments of augmented and virtual reality (AR/VR) headsets will hit 16.5 million this year, up more than 5 million or 32.1% from last year. Most of these shipments are to consumers, but commercial sales are set to multiply over the next five years, driven by the opportunity for product visualization prior to purchase.
Formula One is finding its footing in the US: Two new races and record viewership in the US have brands eager to get on board.
Asian consumers remain an opportunity for brands: A new Nielsen study suggests on-screen representation is on the rise but remains lacking.
Meta to combine VR apps: Folding Horizon Venues into the larger Horizon Worlds app may be the only way to maintain user traffic and waning engagement.
Affordability and exclusivity give Disney+ an edge: The relative streaming newcomer is enjoying success thanks to bundling and blockbuster content.
Advertisers are eyeing movie theaters’ record box office sales: Recent films have brought millions to theaters, and marketers are eager for their attention.
In analyzing the media landscape, the Interactive Advertising Bureau (IAB) is reimagining the future of digital viewership. In this Q&A, the IAB's Eric John, vice president, media center, discussed continuous growth in video advertising and connected TV, why the old model of a million-dollar TV commercial playing once everywhere is gone, and how to make creative work better.
Netflix speeds up its ad rollout, but uncertainty still swirls: An internal note shows Netflix preempting concerns that rushed ads could harm its brand.
Google forges closer ties with publishers as Meta pushes them in a new direction: Search giant to pay European publications for content as Meta pivots to video.
Roblox disappoints, but there’s reason to be bullish: As brands flock to gaming and metaverse-adjacent advertising opportunities, the platform stands to benefit.
This year’s highly anticipated Google I/O developer’s conference kicked off yesterday and all eyes were on the announcement of the new Pixel 6a, Pixel Watch, and Android 13, which were all covered along with updates to various Google Search, Maps, and Translate services.
Whether it’s fluctuating viewership or leveraging data-driven technologies to identify the right time and place for brand awareness, there's power in being flexible. In this Q&A, Mediahub's Carrie Drinkwater, chief investment officer, shares where marketing attention is shifting, what clients are looking for, and where new obstacles are rising.
Gamers want to see creative ads that are seamlessly integrated into gameplay. Some 41% of US gamers ages 18 to 34 would like rewards for devoting time and attention to in-game ads. Meanwhile, 32% believe ads should never interrupt a hardcore gamer’s flow.
About two-thirds of the US population ages 12 and older listens to digital audio at least once per week, up 5 percentage points from 2021. Over the past decade, that share has grown by 38 percentage points, making the weekly listenership now 192 million strong.