Samsung goes after more CTV ads with streaming revamp: Its ad-supported service gets more channels and shows, but competition looms.
Even The Washington Post feels the ad downturn: Long-standing problems with digital publishing are combining with lower ad spending to create a perfect storm for the industry.
On today's episode, we discuss whether sports streaming is making us all lose, how much time younger and older folks spend watching TV, California passing tough internet privacy rules for kids, how much recessionary fears have taken their toll on brand loyalty, what happens when robots create ads, an unpopular opinion about the new social media app BeReal, some interesting facts about real-life dragons, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Blake Droesch and Dave Frankland.
NBC and Apple’s deal is a role reversal for media: Networks like NBC used to rule content but now rely on tech giants to make up for flagging viewership.
Eminem & Snoop Dog's NFT performance falls flat: Not all metaverse concerts are created equal.
Sony expands its empire into mobile: Its latest acquisition will be a testing ground for in-game ads and mobile service games.
Hungry for growth, Twitter is turning to podcasts: The platform will be incorporating the popular audio format in its Spaces tab.
Shipments of augmented reality (AR) and virtual reality (VR) devices will increase more than sixfold worldwide over the next four years, from 14.3 million this year to 87.7 million in 2026.
TikTok and YouTube are taking short-form video to CTVs: Strong viewer growth is making TV screens the next battleground for digital video dominance.
Twitch’s exclusive creators aren’t entirely exclusive anymore: The move signals that livestreaming may not be a product—it’s a feature.
Fortnite’s young users are a huge selling point for brand partners: IHeartRadio is the latest brand to launch an experiential marketing campaign in the video game.
FanDuel plans to launch its own cable network: While sports betting is surging, the service could have an uphill battle ahead.
“Game of Thrones” is back: HBO’s new spinoff hit record viewership after weeks of bad news from the streamer.
YouTube amps up its podcast investment: A new dedicated podcasting page will solidify its place as a serious competitor for Spotify and Apple.
Roku’s in a “Weird” situation: When your best chance to grow is a “Weird Al” Yankovic biopic, things can’t be going that well.
Google’s new announcements should help the Connected TV channel grow: Purchasing CTV ads is getting easier and a little safer for buyers.
Zuckerberg’s slipup is a bad omen for its metaverse: Meta’s CEO shared an ugly photo of its metaverse platform that kicked off a week of mockery and concern.
Snap’s new campaign for HBO Max displays its AR capabilities: The initiative for a “Game of Thrones” spinoff is designed to spur incremental engagement with the program.
Streaming hits a major milestone: Time spent streaming beat out broadcast and cable for the first time ever last month.
Print books get a tech makeover: Augmented reality books could capitalize on consumers’ love of paper, providing a hybrid reading experience with integrated tech. Brands might love the idea too.