Mobile games are among the most popular mobile downloads: That’s why Microsoft aims to take on Apple and Google by building an Xbox mobile store where it can sell games.
Netflix just released its final ads-free earnings report: It's the last time the focus will be on subscribers over revenue.
Only a few can make it in the sports betting world: FuboTV is abandoning its self-run sportsbooks despite being among the first to launch interactive betting features.
Asia-Pacific presents a lot of problems for streamers: Our forecast shows streaming services have struggled to break into the market but are starting to make gains.
The digitally native generation does not watch TV the same way baby boomers, Gen Xers, and even millennials might. Here are five tips we picked up at NYC Advertising Week that marketers can use to engage Gen Z with TV.
On today's episode, we discuss how Meta’s metaverse plans are coming along, its new virtual reality headset, and how the company is moving forward with its metaverse ambitions. "In Other News," we talk about the controversy over Decentraland's user count and what Google’s ambient aspirations are. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Gadjo Sevilla.
As linear technology improves and consumers adopt more digital TV alternatives, the TV market is cruising toward a more “advanced” future. Advertisers are amping up spend accordingly.
The longer the ad, the more likely US TV viewers will call it unreasonable. And only half of TV viewers who recently watched the shortest ads—less than 30 seconds—felt the length was reasonable. If viewers must watch ads, they want them to be as short as possible.
Beyond static billboards: Though traditional outdoor signs still account for the majority of spending on out-of-home ads, digital formats are making gains.
One year later, a new headset—and , a whole set of challenges: Nearly one year and $15 billion later, Meta’s vision for the metaverse remains optimistic even if a focus on business and productivity apps seems premature and risky.
TikTok’s latest target is podcasts: YouTube’s success with the format tipped off the short-form video app to an opportunity for incremental growth.
Roblox’s improved metrics are music to brands’ ears: Invisalign is the latest company to launch an experience on the gaming platform that’s meant to woo younger users.
Tech cold war between US and China intensifies: As Chinese president Xi Jinping solidifies his third term, US federal regulators have intensified the ban of telecom equipment considered to be security threat
iPhone charger removal results in $19 million fine: Apple gets dinged in Brazil for forcing new iPhone users to fork out more cash for necessary chargers—it’s the latest case against its consumer hostile decisions.
More US adults have canceled Netflix so far this year than any other subscription TV or video service, at 6.2%. That said, 68.8% of US adults have not canceled any of these subscriptions.
TikTok enters the streaming music arena: TikTok is timing its streaming super app and services takeover at a time when key player Spotify’s value is declining and ByteDance is on the rise.
Roku’s smart home play: It’s leaning on its installed base of connected TVs as hubs for affordable smart home cameras, doorbells, and lights.
Will Microsoft’s Activision deal close? The acquisition is looking shaky following a report from a UK antitrust watchdog.
It turns out podcast exclusivity may not be the move: Layoffs at Spotify revealed that exclusivity drastically reduced Gimlet Media’s listeners.
On today's episode, we discuss what podcast platforms besides Spotify are doing, how many dollars are being spent on ads, and the main issues facing the podcast world. "In Other News," we talk about the significance of Netflix's new ad measurement partners and what to make of marketers prioritizing promotions over ads this holiday season. Tune in to the discussion with our analyst Daniel Konstantinovic.