Google ramps up mobile AR efforts: This could be the push for Google Glass for the masses, opening up competition with Meta and Apple’s wider AR and VR.
Hulu’s 2021 ad revenue outpaces competitors, but troubles loom: The streamer’s reliance on partners like NBCUniversal to provide content could hamstring further growth.
On today's episode, we discuss the most impressive parts of the triopoly's (Google, Facebook, and Amazon) performances this year, what we were most concerned about, and why they will lose or gain share in 2022. We then talk about a new TV show designed specifically for social media and whether YouTube TV adding channels can move the needle. Tune in to the discussion with eMarketer principal analyst Paul Verna and senior analyst at Insider Intelligence Jasmine Enberg.
iSpot’s new deal with LG lets it tap into 39 million CTVs: The analytics firm pounces on Nielsen’s shaky ground by bringing together the fractured measurement space.
Vodeo Games’ union calls attention to embattled video game industry: The unionization of a relatively small studio could make big waves in a sector rallying around worker rights.
Podcast listening is driving adoption of food delivery services: New Nielsen data suggests that food delivery trends have been driven by this year’s growth in at-home listening.
Among US gamers, Facebook Gaming is the most popular destination for viewing live gameplay, with 42% watching esports and other gaming livestreams on the platform.
Time spent with digital audio surpassed that of radio for the first time in 2021.
The metaverse is open for business in US, Canada: Meta’s Horizon Worlds, available to users 18+, is likely to attract developers seeking an audience for apps and experiences.
On today's episode, we discuss how Americans' attention shifted in 2021 (and what that means for the year ahead), the promise of ultra-fast delivery, the ideal amount of ads you should show viewers, whether gaming is more popular than TV for Gen Z, Facebook testing giving more control of the newsfeed to users, the office of the future, how far away the average American adult lives from their mother, and more. Tune in to the discussion with eMarketer analyst Blake Droesch and principal analysts at Insider Intelligence Suzy Davidkhanian and Paul Verna.
Ralph Lauren launches a holiday-themed Roblox experience: The digital clothing debut marks the latest move by a legacy brand looking to build relationships with the metaverse platform’s young user base.
Gaming will make up the large majority of mobile app spending, report shows: Mobile game spending will increase 12.6% worldwide this year, but its overall share of in-app spending is on a slight decline.
Roku and Google end lengthy dispute, reach distribution agreement: YouTube apps to remain on Roku, even as the CTV company prioritizes original content development.
The rise of sports gambling attracts family-friendly brands like Disney: CEO Bob Chapek revealed that Disney is looking to introduce betting to ESPN as interest heats up among digital sports broadcasters.
Social commerce has shortened the path to purchase, allowing consumers to move through the purchase journey from discovery to checkout within one app.
Tide opts out of Super Bowl LVI spot: Low ratings from the Olympics might be behind the brand’s decision to step away from the sporting event.
BuzzFeed is going public, serving as a measure of health for the media industry: The digital publisher’s financial metrics, along with a disruption caused by Facebook's updated algorithm, may stifle its plans for future growth.
Univision is testing a new system to link TV ads to online behaviors: The network’s partnership with data firms attempts to bring the immediacy of digital video analytics to linear TV.
On today's episode, we discuss which shopping channel will make the biggest splash in 2022, where augmented reality will be, and how much online shopping will grow next year. We then talk about Heinz's limited edition plantable labels and whether people will pay $700 for an A&W jacket. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Suzy Davidkhanian.