Facebook strikes News Corp. deal: The social giant is the latest to concede to Australia's new law requiring platforms to pay publishers. More deals are likely to come soon, as the News Corp. deal opens the negotiation floodgates.
The Grammys flopped, but ad revenues soared: Despite historical low ratings, this year's Grammy Awards brought in $80 million in ad spending—a trend seen in many major live TV events. But as TV viewership keeps dropping, the bubble will likely burst soon.
Netflix originals may come to TV: The streaming giant is in talks to license its original content to ViacomCBS and NBCUniversal—likely a marketing tactic and a way to finance even more originals.
On today's episode, we discuss what an out-of-home (OOH) advertising comeback will look like and which areas are driving growth. We also examine how OOH movie theater advertising could recover, the significance of March Madness's return, when people will want to attend sporting events again, and replacing "primetime" with something more personal. Tune in to the discussion with eMarketer forecasting analyst Nazmul Islam and senior analyst at Insider Intelligence Ross Benes.
Digital audio has undoubtedly benefited from the UK lockdowns. Even with reduced commuting likely eating into their time spent with mobile audio, UK listeners still tuned in to digital audio elsewhere and will continue doing so.
On today's episode, we discuss whether sports are the key to moving viewers from TVs to streaming platforms, if online audiences can ever rival TV viewership, and whether people will want to watch user-generated or professionally made content online. We then talk about the most interesting part of The Walt Disney Co.'s streaming endeavors, how HBO Max stacks up so far, and how this second year of virtual upfronts might be different. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
Facebook’s reality check: The company has 10,000 employees working on its 10-year plan for augmented reality (AR) and virtual reality (VR). It’ll be a while before Facebook reaches its lofty goals, but marketers could see benefits soon in the form of new AR ad tools.
Big Tech may pay US news publishers: If the US joins France and Australia in passing a bill that lets publishers collectively bargain with tech companies, it could cause a ripple effect worldwide.
TV isn't going anywhere, but traditional pay TV is
Tot-casts: Apple plans to launch kids podcast collections, banking on parents wanting their kids to have entertainment options without adding more screen time.
As more viewers leave traditional TV packages for streaming alternatives, there is a heightened interest in how much money is being spent on video subscriptions and which companies are benefiting from changes in consumer viewing patterns.
Global esports and games viewership will surpass 1 billion by 2025: New projections from Juniper Research show impressive growth over the next five years and marketers.
Roblox could become a brand advertising powerhouse: Brands flocked to video games for experiential marketing during the pandemic—but Roblox's lasting popularity with kids and its planned ad capabilities could keep it an appealing option even after lockdowns end.
On today's episode, we discuss free, ad-supported video: Who are the major players, how do these services fit into people’s media diets, and how do they attract advertisers? Tune in to the discussion with eMarketer senior forecasting analyst Eric Haggstrom and forecasting analyst at Insider Intelligence Nazmul Islam.