Spotify still wants to create the future of audio: The company reported better-than-expected results for Q1 and is looking ahead to live events and social audio to continue building out its vision of the audio future.
Medtronic and Surgical Theater partnered to use AR to boost real-time neurosurgery visualizations. While hospitals like Johns Hopkins are turning to AR to streamline surgeries, it’ll likely take some time before cash-strapped hospitals can hope for wide-scale implementation of the tech.
On today's episode, we discuss what brand-new forecasts the forecasting team cooked up in Q1, including time spent with TikTok and some direct-to-consumer (D2C) numbers. We then talk about say-through rates for voice ads, the battle between host-read and preproduced ads, and how knowledge workers will soon use a virtual assistant every day. Tune in to the discussion with eMarketer senior director of forecasting Shelleen Shum, directors of forecasting Oscar Orozco and Cindy Liu, and forecasting analyst at Insider Intelligence Peter Vahle.
Carriage drama, streaming now: Roku and Google are at an impasse over renewal agreements for YouTube TV and YouTube, as Roku accuses the tech behemoth of making monopolistic demands.
Amazon’s US ecommerce sales will grow by 15.3% this year to $367.19 billion after a meteoric 44.1% rise in sales during 2020.
On today's episode, we discuss digital video: Where has video ad spending overtaken TV, what do the streaming wars look like in different countries, and how much has live sports migrated to digital platforms? Tune in to the discussion as eMarketer senior analyst Bill Fisher hosts principal analyst Karin von Abrams, senior analyst Paul Briggs, and research director at Insider Intelligence Matteo Ceurvels.
Spotify wants to keep its podcast crown: The company won't take any cuts from podcast subscriptions, while Apple will charge 30%. That puts Spotify in a better position to attract creators to its platform, though it'll take a revenue loss.
No UID for NYT: The New York Times disavowed alternative identifiers like the Unified ID (UID) 2.0, which many other publishers have signed onto. But the NYT can afford to do so because of its subscription-first approach and first-party data stores.
Awards shows keep winning ad dollars: Even though ratings for the Oscars, Grammys, and other big TV events keep falling, they're still often the best option to reach a broad audience all at once.
On today's episode, we discuss the main concerns surrounding Clubhouse, how social audio might evolve, whether Instagram for kids will launch, the Facebook Oversight Board's upcoming landmark decision, why some consumers might start shopping inside songs, something that happened for the first time ever, and more. Tune in to the discussion with eMarketer principal analysts Debra Aho Williamson and Jeremy Goldman, and analyst at Insider Intelligence Blake Droesch.
AT&T earnings: In its Q1 2021 earnings call this week, the telecom giant boasted HBO Max subscriber growth and increased ad revenues fueled by March Madness.
On today's episode, we discuss how airlines, hotels, and vacation rental homes are recovering, and the ways in which travel might be changed forever. We then talk about the shift of ad dollars and viewers from connected TV to linear, TV makers that are staking their future growth on streaming ads, and how the vMVPD (skinny bundle) market is shaking out. Tune in to the discussion with eMarketer associate forecasting analyst Zach Goldner, director of forecasting Oscar Orozco, and senior forecasting analyst at Insider Intelligence Eric Haggstrom.
Many mobile app categories saw a boost last year as more consumers spent time with their devices during quarantines. According to our estimates for smartphone app user growth, grocery apps, food delivery apps, and health/fitness apps were the three fastest-growing categories in 2020.
Amazon’s AR push: The ecommerce giant has opened an in-person hair salon to show off its new augmented reality (AR) tools. Were Amazon to integrate AR into its site, it could make this experimental mode of shopping commonplace.
Apple’s privacy changes go into effect next week: The company revealed this tidbit after its Spring Loaded event, where it announced a slew of new products and features including paid podcast subscriptions.
iHeartMedia and the NFL want podcast listeners to care about football: The NFL continues to reach for younger consumers, this time with a podcast slate that could help it find potential fans where they already are.
Extended reality (XR) technologies—including virtual reality (VR), augmented reality (AR), and mixed reality (MR)—are still in the early phases of adoption, but they are evolving quickly. While most use cases for VR and AR are still related to gaming, entertainment, and social media, the variety of applications is expanding as more consumers and businesses test out immersive experiences.
Podcasting will continue on its upward trajectory: However, stakeholders will need to assess their priorities when it comes to advertising as fragmentation continues to present an interesting challenge.
Facebook lays out its social audio plan: The tech giant is taking on Clubhouse, but with the space getting more crowded and the buzz dying down, it may be difficult to succeed.