For ViacomCBS, becoming a streaming titan is the top goal: The media giant is rebranding as Paramount, touting its streaming products’ growth.
Roblox feels the metaverse pressure: Investors weren’t happy despite the company’s 83% revenue growth and 33% user growth—but marketers should be! Regardless of its metaverse goals, it’s still a valuable platform for video game campaigns.
Key strategic decisions shape Hasbro and Mattel’s outlooks: While both companies posted strong Q4 growth, only Mattel is optimistic about near-term growth.
2022’s acquisition trend continues with AMD’s $49B merger with Xilinx: Together, the two companies can better compete in the $139B cloud and edge computing market.
With Ubisoft as their only stalwart, NFTs face an unclear future in games: The French developer’s NFT plans have brought employee relations to a boil.
Casual mobile games are attracting investor attention: Developers like Tripledot now have to find ways to create viral experiences that stand out in a sea of copycats.
Chinese companies can learn much about metaverse from US counterparts: Heavy tech regulations in the country have slowed tech firm’s ventures into the virtual world.
NBCUniversal has a difficult balancing act ahead: The media giant seeks to increase its subscriber base by pulling content from Hulu in favor of Peacock—despite still owning one-third of the former.
Metaverse attracts South Korean investments: $200 billion could be used to invest in companies and technologies that build the metaverse and lead to an uptick in startups and further tech investments.
On today's episode, we discuss Google's insane Q4 performance and what stood out the most. Then for "In Other News," we talk about what will happen when the dust settles on the TV measurement wars and how concerning the viewability challenges of connected TV (CTV) really are. Tune in to the discussion with our analyst Paul Verna.
Everybody’s doing the podcasting pivot: Spotify’s interest in ad revenues from podcasting hasn’t gone unnoticed—more evidence that it’s hard to make much money as a music streaming service.
Despite streaming’s ascendancy, there’s nothing like a Super Bowl: The most-watched event in TV history might have just happened, replete with massive ad buys.
Disney pivots to a streaming-first strategy: Strong subscriber growth and theme park revenues helped the entertainment company overcome higher expenses and flatlining revenues from linear television.
Microsoft meets regulators in the middle as it seeks approval for Activision Blizzard deal: The tech giant published a list of principles in a bid to allay antitrust concerns.
US subscription streaming grew by nearly 20% in 2021: But streamers should beware of gaming’s potential to monopolize viewers’ time.
In this Meet the Analyst Webinar, Ross Benes, our senior analyst, will discuss the latest trends, data, and strategies on how marketers are approaching programmatic video.
Warner Music Group hits “all-time high” with strong earnings: A significant increase in digital revenues, plus licensing agreements with social media companies, keeps the music company in the green.
Nvidia ends quest to purchase Arm for $40B: The merger that collapsed under regulatory pressure and potential lawsuits serves as a cautionary tale in a frenzied Big Tech M&A environment.
Spotify’s CEO is "deeply sorry" about ongoing Joe Rogan controversies: But the streaming service’s failure to accept responsibility for content on its platform complicates its efforts to move on.
The Winter Olympics’ ratings plummet: The kickoff event was one of the least-watched opening ceremonies on TV in Olympics history.