Amazon’s smart TVs could cut out competitors and strengthen the retailer’s smart home presence: These are the first pair of Amazon-branded devices made with an emphasis on Alexa compatibility.
On today's episode, we discuss how Disney+ stacks up against the competition and how Disney-owned Hulu and ESPN+ are getting on. We then talk about the Media Rating Council (MRC) taking its accreditation from Nielsen's measurement services, whether national TV ad minutes per hour are going up or down, and if Apple TV+ will ever be able to enter the real streaming wars conversation. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
The fall TV blitz may not be enough to undo new viewing habits: Broadcasters may not be able to reverse pandemic-era trends, and the number of new streaming services is putting a strain on viewers' wallets.
Branded gaming is here to stay post-pandemic: Hyundai's and Vans' partnerships with Roblox Corporation show what experiential marketing in digital worlds can look like when it's not trying to mimic real life.
Grab the scissors: Sling TV's launch of its new Barstool Sports Channel is just one of the many ways skinny bundles can incentivize sports fans to cut the cord.
HBO Max launches standalone app for Vizio SmartCast TVs: The move is another indicator that the streaming service is focusing on distribution and reach.
Streamers on Twitch protest inaction against hate speech: While many big streamers didn't participate in the boycott, the movement still caused Twitch to push the start date of an annual subscription discount.
TikTok’s parent company acquired VR headset maker Pico as it attempts to expand its product offerings. Though Pico has limited its consumer headset mostly to Chinese markets, the ByteDance acquisition could take the product head to head with Facebook’s Oculus.
Amazon makes investments in live audio: Unlike social audio properties like Clubhouse and Twitter Spaces, Amazon is making inroads into the lucrative digital radio market.
There will be 23.6 million YouTube Premium subscribers by the end of the year, which is up a healthy 18% over 2020.
On today's episode, we discuss how sports are consumed worldwide: Was viewership of the Olympics down outside the US, are digital platforms making any progress on sports rights, and what do we expect from future major sporting events? Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts research analyst Man-Chung Cheung and principal analyst Paul Briggs.
"Ticketed Spaces" is Twitter's latest bet on the creator economy: Twitter's paid social audio service is just one of many creator-oriented features that the platform is experimenting with, like tipping and premium followers.
China will enforce an even stricter gaming curfew for minors: The country's crackdown on Big Tech has lead to significantly reduced playtime for minors, spelling further trouble for Tencent and other conglomerates.
Nielsen's accreditation status may show the waning relevance of the Media Rating Council (MRC): The company is preparing to launch new services and has downplayed the potential impact of losing its accreditation, but credibility is still a key factor for emerging measurement competitors.
We project the number of paid digital audio subscribers in the US will hit 121.9 million this year, up 11% over 2020's total.
On today's episode, we discuss what users are viewing on Facebook, how to measure attention, whether Toys R Us can make a comeback, the scope of the ad frequency problem, how important AI is to advertising, how soon will work meetings move into virtual reality, how Nicole discovered a ground-breaking literary link that made national news, and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha and principal analysts at Insider Intelligence Nicole Perrin and Paul Verna.
A recently revealed user manual offers more specifics around Facebooks’ Project Aria AR research glasses. Though not intended for consumer use, the new specs and features may give a sense of where Facebook is going with wearables.
Europe's video game market grew 22% YoY in 2020: The rise of social and mobile games is presenting opportunities for marketers to reach gaming audiences.