On today's episode, we discuss Spotify's Q4 performance and what it tells us about how the audio streaming giant is changing. Then for "In Other News," we talk about what the biggest threat to Spotify's podcasting dominance will be and a new way to improve the accuracy of audio ads. Tune in to the discussion with our analyst Peter Vahle.
NBCU goes after in-game ad market with Anzu partnership: Deal provides avenue to reach younger consumers across mobile, PC, and console platforms.
Warner Bros. Discovery may add free option in streaming wars: Merged firm could add tier to reach new customers and showcase content with lower viewership.
On today's episode, we discuss how connected TV (CTV) advertising will scale and how AI is poised to help TV advertisers. Then for "In Other News," we talk about Google curbing cross-app tracking on Android phones and what to expect from the WarnerMedia/Discovery merger. Tune in to the discussion with chief product officer at MNTN Marwan Soghaier and our analyst Paul Verna.
Netflix is way behind its competitors in India: The streaming service’s lack of a sports broadcast offering in the country is hurting its subscription goals.
Spotify overtook Apple Podcasts as the biggest US podcast platform in 2021, when the Swedish company drew 28.3 million monthly US podcast listeners, about 200,000 more than its rival did. Come 2025, Spotify’s lead will widen to 13.2 million, while Apple’s growth in the sector will all but stagnate.
Meta puts AI at the center of the metaverse’s foundation: A glimpse into the company’s 10-year quest to build a VR future around AI reveals they are nowhere near finished and still have a long way to go
Apple in second phase of testing AR headset, but ecosystem, chip shortage are obstacles: Apple still faces hurdles to succeed in its pivot to mixed reality and metaverse platforms.
Netflix’s comedy clip channel is a discoverability no-brainer: The streaming giant is bringing a TikTok-like feed of short videos to its TV app.
TelevisaUnivision’s new streaming brands are bullish on foreign language content: The media giant is catering to an underserved Spanish-speaking audience.
Rights to Indian cricket games could cost over $5 billion: Disney, Amazon, and Reliance are hoping to broadcast India’s most popular sport as US viewership growth slows.
ANA will soon pilot alternatives to Nielsen TV ratings panel: The industry is in need of standardization following Nielsen’s fall from grace.
NBCU is softening the Olympics’ ratings blow by touting iSpot partnership: Predicting a low turnout, the broadcaster went all-in on flexing new tools to advertisers.
Since Facebook rebranded itself as Meta, mobile apps have been scrambling to stake a claim in the metaverse—on paper at least. In November, the month after the rebrand, 29 apps worldwide added “metaverse” to their name or description, more than double the number in October. This trend hasn’t wavered: In the three months since Meta emerged, 86 more apps have featured the buzzword in their name or description.
As news consumption via podcasts grows, so do misinformation woes: Spotify’s COVID-19 content warnings will likely be the first of many attempts to moderate podcast content.
Peloton’s last-ditch video game push won’t save it: Gaming in general could help Peloton retain and attract users, but the new Lanebreak game it rolled out last week is more of a novelty for now.
Super Bowl LVI was a testing ground for post-pandemic norms: New measurements, brand partners, and languages made this year’s event crucial for advertisers.
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Roku looks to boost hardware sales with smart TVs: The company has seen sales of its CTV devices slow over the past year, and tapping into smart TVs could be the answer.
Spotify acquisitions cement its future in podcasts: Additions of Chartable and Podsights would enhance ad analytics capabilities, making the company a more attractive partner for marketers.