Ad-supported video is the new streaming gold rush: Disney, HBO, Discovery, and even Netflix have toyed with or launched ad-based viewing channels
Live sports streaming deals could make it easier for cord-cutters to pull the plug: Apple TV’s Major League Baseball deal is the latest of many such deals.
Amazon’s Amp looks to differentiate itself in the crowded live audio field: Mobile app lets users play DJ and leverage retail giant’s mighty song catalog.
YouTube’s podcasting “grants” show the power of video: The platform is offering up to six figures to help podcasters launch video versions of their shows.
The murky legal status of video game ‘loot boxes’ could impact brands: The publisher of an NBA video game is being sued for a feature often compared with gambling for minors.
List of Big Tech companies, carmakers shunning Russia grows longer: Services and apps go dark, putting pressure on Russian consumers. But will continued sanctions influence the Russian government?
“The Batman” proves people will still pay for a movie: Rather than wait 45 days to see it at home, North American consumers spent $128.5 million over the weekend to see the blockbuster.
Disney+ hopes to draw a higher following with lower price: Ad-supported subscription to debut as company strives for customer target of up to 260 million.
BetterHelp bested other US podcast advertisers in 2021 and spent $76.9 million on podcast placements that year. This was nearly triple the outlays of NBCUniversal, the second-biggest spender, at $27.7 million. All told, the top 10 podcast advertisers invested close to $300 million.
TV squeaks past online and mobile video to become the top video ad channel among US agency and marketing professionals. In October, 47% ranked TV—including connected TV (CTV) and OTT—as the No. 1 video type for achieving their advertising goals. That’s more than the 46% who put online and mobile video in first place.
Amazon’s freewheeling approach to brick-and-mortar is at an end: The retail giant closes stores as it focuses on boosting profitability and winning grocery market share from Walmart and Target.
The streaming subscription may be at a turning point: As CNN+ pricing and launch strategy comes into focus, there’s a question how much content consumers will pay for.
US Soccer is the latest sport snatched up by streamers: HBO Max struck an eight-year deal with the US Soccer Federation, similar to its NHL deal last year.
Podcasts are an obvious play for Twitter but might not be a golden ticket: An in-testing podcast tab on the platform was leaked by a user.
Netflix makes mobile gaming play with $72M Next Games acquisition plan: Games could help boost flagging user engagement, but Netflix is coming from behind in a saturated market.
Netflix’s gaming investments set it apart from streaming competitors: The company acquired a Finnish mobile games studio that it has worked with in the past.
Read the latest stories from Insider Intelligence about artificial intelligence in social media.
Hollywood’s Russia boycott is a sign of dwindling reliance on foreign box offices: Several film studios have paused current and future film releases in the country.
Sports broadcasting rights are the new battleground for streamers: NBCU is looking to stream MLB games while competitors battle over sports rights abroad.