Facebook rebrands as Meta in shift to the metaverse: The move could put greater pressure on the company to make more money from virtual reality, while simultaneously putting its governance in the spotlight.
With the future of ad revenue looking dim, Facebook announced the creation of a new business segment for Facebook Reality Labs.
Advertisers want in on climate and sustainability coverage: Several publishers reported a heavy increase in advertiser interest around climate coverage compared with last year.
Among connected TV (CTV) companies we forecast, Hulu will lead in US ad revenues in 2021 at $3.13 billion, up 44% over 2020.
“Dune” debuts at $40.1 million domestically, a simultaneous release success: That's less than what many theater-only releases have brought in, but WarnerMedia seems happy to forgo immediate profit in favor of growing HBO Max.
Faze Clan's public offering will be a proving ground for public creator economy companies: The organization started in 2010—before influencers and creators were the norm—and its market performance could foreshadow similar moves from newer companies.
How Pepsi’s "Cherries Wild" campaign blurred the line between advertising and content: At Advertising Week New York, panelists discussed the value of long-term partnerships when it comes to developing noteworthy, original campaigns.
For the first time, the eMarketer forecasting team at Insider Intelligence has produced a comprehensive set of international forecasts for podcast listeners.
On today's episode, we discuss what's next for Google Search, what it would take for advertisers to leave Facebook, regulating algorithms, how advertisers can get into gaming, restaurant robots, how to run better meetings, fun with flags, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, analyst Blake Droesch, and director of forecasting at Insider Intelligence Oscar Orozco.
Spotify’s video podcasting push could bring in more users and marketers: Podcasts are already gaining steam with both groups, and video will help make the medium—and ads in it—even more engaging.
Twitch viewing remains strong and helped create a hit game for its parent company: Amazon Games’ latest release has enjoyed a month of success thanks to cross-promotion on the wildly popular streaming platform.
On today's episode, we discuss how travel companies are changing their offerings to attract travelers, whether a la carte pricing is the way forward, and how travel ad spend is recovering. We then talk about what people think of streaming ads, how the living room is becoming a virtual hub, and why Starbucks is doubling down on drive-thru. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco and associate forecasting analyst at Insider Intelligence Zach Goldner.
The company could reveal a new overarching brand name as soon as next week and follow in the footsteps of Alphabet.
Spotify's Shopify integration brings shopping in-app—is social commerce the end goal? Spotify is separately pursuing ecommerce and social audio and could eventually look to unite the two.
YouTube is carving into social commerce and TV measurement: The platform is leveraging both its deep pool of creators and large TV-based audience to get a leg up on competitors.
How trust helps brands build connections: At Advertising Week NY, executives discuss how to measure brand trust, its importance, and its positive downstream effects.
The future of attribution looks murky for TV: As regulations and privacy changes cause a move away from data, TV has to find ways to reassure marketers and build detailed attribution.
Facebook turns to EU to help develop its metaverse: The company plans to hire 10,000 EU residents in the next five years, with “highly specialized engineers” at the top of its wish list.
On today's episode, we discuss the current state of the so-called "metaverse," what the future of mixed reality could look like, and how marketers are getting involved. We then talk about what the new James Bond film’s opening weekend tells us about the state of the movie theater industry and what kinds of alternative content theaters might feature to stay relevant. Tune in to the discussion with eMarketer Briefing director at Insider Intelligence Jeremy Goldman.