Meta thinks users need stepping stones to the metaverse: Its Crayta announcement suggests many consumers need to be pushed along the “immersion continuum.”
VR gets brainy: Varjo’s Aero VR headset monitors the brain and body, relying on open-source software that could propel an influx of biotracking devices for use in multiple sectors.
All eyes on Apple: As expectations mount for AR/VR product plans, Apple doubles down on iPhone, Mac, and iPad—a move that might indicate its metaverse ambitions are on hold.
Podcasters will be selling more ads to other podcasters: Buzzsprout’s new Ads solution will allow shows to grow their audience by advertising on other programs.
This year, 57% of US video ad spending will go to linear TV, a decline from 62% in 2021 and 71% in 2020. By comparison, ad spend share is increasing for connected TV (CTV) and other digital formats such as social video.
Formula One is the latest target of US streamers: Several platforms are bidding for exclusive US broadcasting rights.
Looks like it isn’t Morbin’ time after all: A flurry of memes about the film “Morbius” did not translate to box office sales.
Tech wrestles with an era of uncertainty: As 2022 hits the halfway point, we look at how various technology companies navigate expected and unexpected challenges that could alter the business landscape.
Sheryl Sandberg is leaving Meta at a crossroads: Departure of No. 2 exec comes as company faces major business challenges.
Twitter is back at square one after shelving new projects: Newsletters, podcasts, and more are taking a back seat to user growth and personalization.
Most YouTube viewers watch content on TV screens: The platform is leaning into that growing audience with quality-of-life features for TV apps.
Sony’s future gaming fortunes are in PC titles: The PlayStation maker is betting big on ports of its games on Windows PCs, a market where console rival Microsoft is already a dominant player.
Theaters increasingly depend on franchise films: The new “Top Gun” film is the latest in a long line of 2022 franchise releases enjoying box office success.
The metaverse market could shortly get a lot bigger: Apple’s RealityOS, rumored for an announcement next Monday, will encourage many on-the-fence consumers to adopt VR.
Upfront spending is flowing toward streaming services. Upfront CTV ad spending will grow by 34.6% to $6.41 billion this year. For context, that’s about how much we had predicted in our inaugural forecast would be spent on total CTV advertising in 2019.
Warner Bros. Discovery could use its size to boost ad costs: Media powerhouse seeking higher prices for its content in initial upfront talks.
Nielsen tries to modernize with new tools: The measurement giant is focusing on “bingeable” shows to inform licensing and production decisions.
ITV and Twitter try to capitalize on social media fandoms: Social media has long been a hub for fans, and networks are starting to tap in.
AI startup uses video games to help treat depression: Gamification is an immersive and friction-free way to engage patients, while AI can help clinicians arrive at a more accurate diagnosis.