Retailers have long had an eye on augmented reality (AR), but it still has unrealized potential for shopping purposes.
Ad industry sees gaming as a growth opportunity amidst industry turmoil: Inaugural PlayFronts event focuses on how brands can gain new customers and revenue.
TV measurement is still fracturing: WarnerMedia is the latest media giant to experiment with its own measurement services.
The future of linear TV advertising may be ruled by manufacturers: Roku tests a new program that could revitalize linear ads.
The Grammys’ slow growth is a sign of music industry trends: Listeners are less interested in new releases, damaging the broadcast’s viewership.
Coca-Cola’s Fortnite partnership shows gaming’s hold on the metaverse: Fortnite and Roblox can offer brands unlimited advertising space for virtual experiences.
3D advertising on rise as brands step toward the metaverse: Twitter and Meta are banking on new ad types to propel growth.
Netflix and other streamers are doubling down on Japanese animation: Half of Netflix’s 222 million subscribers watched anime last year.
To succeed, Smart TVs need to serve up more ads: Vizio’s new “Jump Ad” format could improve CX for some viewers, while increasing clutter for others.
Read the latest stories related to health and wellness from Insider Intelligence.
Pandemic-driven game subscription services surge: Gaming and console companies are fighting for their share of gamer dollars, but content is what will keep their subscribers coming.
Join our analysts Paul Verna and Andrew Lipsman as they discuss the top-gaining segments of digital advertising, like connected TV and retail media, and explore whether the future of digital advertising belongs to Silicon Valley giants Meta and Google or their Seattle counterparts Amazon and Microsoft.
E3’s cancellation shows how the pandemic has changed video game marketing: The event has slowly been on the decline as publishers have opted for livestreams.
The “Wendyverse” shows why brands are interested in virtual spaces: The metaverse offers unlimited space to build unique experiences.
Nearly 2 in 5 augmented reality (AR) users in the US will shop with the technology this year, for a total of 35.0 million retail AR users. That base is up 18.8% from last year and will continue to grow at double-digit rates through 2024 as shoppers make use of virtual try-on and product visualization features.
In-game advertising is ascendant: On the heels of announcing an NBCUniversal partnership, Anzu has raised another $20 million to improve its platform.
The number of digital video viewers in the UK continues to grow. This year, almost three-quarters (74.9%) of the population, totaling 50.6 million, will watch digital video.
Subscriptions are becoming increasingly important to the video game industry: That’s the lesson from Sony’s launch of its new service, which is set to take on Microsoft’s Game Pass.
Nielsen set to go private in $16 billion deal: Equity owners will be tasked to navigate TV measurement leader through fierce competition.
Spotify’s ad sales are going to make up more of its revenue as time passes: The company is making key strategic hires in Europe to bring that vision to life.