Unilever looks to promote inclusive culture as metaverse forms: Degree brand’s virtual run featuring avatars with disabilities kicks off a broader effort to provide accessibility to marginalized groups.
Netflix’s quantity-over-quality approach to content may change: The service released over 500 originals last year, but few stuck the landing.
Consumers are worried about the surge of ads in gaming: Xbox and Sony both have in-game ad programs in the works, and consumers aren’t thrilled.
Spotify’s controversies could hurt its ad business: Barack and Michelle Obama are leaving the platform months after its biggest star made negative headlines.
We forecast that US podcast ad spending will surpass $2 billion next year and $3 billion by 2026. Podcasts will account for over a quarter of digital audio services ad spending in 2022 and will be more than a third of spending by the end of 2026.
CNN+ was doomed from the start: The much-discussed news streaming service is shutting down after reports that it couldn’t attract subscribers.
More than 80% of US music industry revenues came from streaming in 2021. Physical formats, like CDs and vinyl records, accounted for 11%, while the rest of the revenues stemmed from digital downloads and synchronization deals with music licensees.
The metaverse promises to be transformative for the digital marketing landscape—at least, as soon as tech platforms figure out how it will actually work.
Despite the stagnation of the traditional TV market, US TV screen advertising will grow by over $14 billion in the next four years. Viewing patterns are shifting toward digital as more Americans continue to cut the cord and move to connected TVs and streaming services.
On today's episode, we discuss how public service broadcasters can compete with the global streaming behemoths, how ad-free digital video options are disrupting things for marketers, and what the connected TV advertising landscape looks like. Join our analyst Bill Fisher as he hosts analysts Karin von Abrams and Paul Briggs.
Scandal and branding issues are catching up with Harry Potter: The latest film is struggling domestically, and international box offices might not save it.
It’s not just immersive games that are attracting ad opportunities: Microsoft’s free-to-play games could reportedly receive in-game ads sometime in Q3.
Among executives worldwide, 72% believe the metaverse will have at least some positive impact on their organization. Some 13% expect this mixed-reality realm to redefine their industry, while 28% think it will enable new business practices and help them reach new customers. Another 28% anticipate the metaverse will have minimal or no positive effect on their company.
Hyundai’s NFT project is at odds with sustainability goals: The automaker is diving into NFTs as the craze is dying down.
Streaming viewers care more about cost and exclusivity: A survey from Fandom shows consumers are more cost-conscious but don’t want to miss out on new content.
May’s TV upfronts will be a testing ground for fractured measurement: New measurement solutions are focusing on multimedia and data privacy.
Amazon’s IMDb TV rebrands to Freevee as ad-supported video gains fans: Name change will highlight the service’s value and may help it better compete with Hulu.
Meta’s risky move to grow its metaverse: The metaverse was conceived as an escape from mobile apps and PCs, but Meta is now risking it all by pushing the web and mobile version of Horizon Worlds. Why?
Meta has to do more with the metaverse than move beyond VR: Its social game Horizon Worlds is coming to phones and browsers, where Fortnite and Roblox reign supreme.
YouTube’s MLB deal is a reminder of its streaming power: A whirlwind of streaming news has mostly left YouTube out of the picture, but its dominance can’t be ignored.