Activision Blizzard faces calls from fans, shareholders, and industry figures for its CEO to resign: Widespread backlash against the gaming company suggests that consumers are paying more attention to corporate social responsibility and ethics.
Digital ad spending by the US media and entertainment industries will increase every year through at least 2023, with combined spending surpassing $26 billion by then.
On today's episode, we discuss why Disney+ subscriber growth has slammed into a wall and how HBO Max might make its offering even more competitive. We then talk about whether Roku's recent slowdown is temporary or something more systemic, and if Peacock will likely move up—or down—Americans' video streaming priorities list. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
iHeartRadio is the most popular US podcast publisher, with 30.0 million people tuning in to its podcasts in September.
Spotify’s vision for an audio super app finally includes audiobooks: The platform has seen its podcast market share increase dramatically through acquisitions, and now it’s determined to give Audible a run for its money.
Marvel has yet to release a film in China in 2021, hurting box-office revenues: Disney heavily relies on the Chinese box office to drive global revenues, but a series of controversies have kept MCU films out of the country this year.
Investor interest in metaverse products heats up following gaming successes and Facebook’s Meta rebrand: The word “metaverse” has become nearly inescapable as key stakeholders across industries look to it as a major source of revenue in the years to come.
Twitter Blue subscription ad-blocking tool could be a win-win-win: Twitter and participating news sites could get an alternative revenue stream, while marketers won't have to worry about decreased ad inventory.
Netflix wants a hand in every part of people’s media consumption: Its recent boost in editorial hiring is just another step in the company's desire to become a Disney-like multimedia empire.
On today's episode, we discuss the most viable ways people want to "fix" Facebook, whether Netflix Games will move the needle, if TikTok on TV makes sense, whether Peloton's deceleration is concerning, how many kids under 13 years old actually use social media, the unspoken reasons employees don’t want remote work to end, how much time people spend talking about themselves, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.
Find out if there is such a thing as the perfect connected TV (CTV) commercial from Ali Haeri, vice president, marketing at MNTN, and Lucas Piazza, CMO at QuickFrame.
On today's episode, we discuss Spotify's Q3 earnings, the company's growing ad business, and the viability of video podcasts. We then talk about Amazon building a new music-centric live audio app and who is winning the gaming platform war. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.
Niantic is licensing out the AR tech that helped make Pokémon Go a breakout success: It announced a development kit called Lightship, opening the door for brands to create their own mobile AR experiences.
Connected TV (CTV) ad spend will reach $14.44 billion this year, up 59.9% from 2020.
Snapchat’s ComplexCon campaign demonstrates its social commerce ambitions: Younger users in particular are more likely to purchase products without (physically) trying them on.
Roblox’s Q3 results demonstrate a metaverse on the rise: With revenue increasing 102% year over year, the platform has a legitimate shot at becoming an ongoing element in many marketers’ playbooks.
Find out how Made.com, Guess, and others have set up a visual storytelling framework that resonates with consumers.