Media & Entertainment

Spotify is playing the long game with podcasting: Though it's bankrolling the creation of new podcasts on its platform for now, it could pay off in a few years' time with the podcast ad industry set to boom.

Spotify opens advertising to the UK and Germany. The streaming audio company is bringing its proprietary ad tech to Europe, as it looks to pull more brands into its podcast fold.

eMarketer forecasting analyst at Insider Intelligence Peter Vahle discusses the latest podcast deals and what the mean, how listenership is changing, and the state of podcast advertising. He then talks about the recent Unity and Snap mobile gaming partnership, YouTube's 15-second audio ads, and which sports Americans are currently most comfortable attending in-person.

Apple considers a paywall for podcasts: The company is rumored to be ramping up its podcast portfolio with a new paid platform—a move that will help defend Apple's top spot as a preferred podcast platform.

Nielsen to provide measurements of on-demand film releases: The company’s new measurement service aims to capture the spike in straight-to-streaming films, legitimizing a format that's been a lifeline for media companies.

Mobile gaming wins big in China. All digital gaming saw a boost during lockdowns, but mobile's accessibility and lack of additional hardware helped it grow faster than PC and console gaming in 2020.

Advertiser demand for video impressions has always outstripped supply, but supply has gotten a big boost as consumers started adopting streaming video viewing in larger numbers—especially on CTV devices—and more of those impressions have been made available programmatically.

Connected TV (CTV) and other forms of OTT video were an advertising bright spot despite last year's recession. Alison Levin, vice president of global ad revenue and marketing solutions at Roku, joins eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom to discuss what advertisers want from CTV, how they're accessing OTT video inventory, and where ad-supported video-on-demand (AVOD) fits into the 2021 media ecosystem.

Marketers shift their strategies to focus on CTV—that includes those that take advantage of CTV’s better targeting and measurement. But even though linear TV is on the decline, it’s still massive, and marketers need to balance their strategy shifts accordingly.

eMarketer principal analyst at Insider Intelligence Victoria Petrock discusses how to be an inclusive marketer. She then talks about new guidelines for drone delivery, retailers turning to augmented reality (AR) to help online shoppers try products on, and the ceiling for virtual reality (VR) adoption.

The number of gaming-related Facebook Groups surged during the pandemic as players found new ways to socialize, possibly creating new opportunities for marketers.

Net connected TV (CTV) ad revenues from YouTube, Roku, and Hulu made up about half of all US CTV ad revenues in 2020, with YouTube in the lead as the largest seller.

TikTok unveiled its first use of the new iPhone 12's Lidar camera, tech that will likely drive new AR innovations and ad spending this year.

Traditional pay TV subscription revenues in the US—not including vMVPDS—will decline 5.4% this year, with subscriber declines continuing to outpace those of subscription revenues.