Media & Entertainment

Hulu + Live TV’s new distribution deal with ViacomCBS is another testament to the popularity of digital “skinny bundles,” but their growth isn’t enough to make up for pay TV declines.

Audio: Amazon has officially announced its acquisition of podcast network Wondery, which should help it draw more listeners to Amazon Music.

The iPhone 12 Pro became the first phone to have a back-facing Light Detection and Ranging (Lidar) camera, which enables more sophisticated augmented reality (AR). (Top-end Android phones use a similar Time-of-Flight, or ToF sensor.) Lidar can near-instantaneously detect depth and size, allowing for rapid and very detailed mixed reality functions for apps, such as furniture placement or full-body Snapchat Lenses. This should supercharge mobile AR spending and make such ads more feasible.

2020 was a big year for podcasting—with record-breaking acquisitions and big-name content deals, the industry continued on its upward trajectory despite changes to listening behavior brought on by the pandemic.

Programmatic CTV ad spending will grow by 36.3% by the end of 2020 as advertisers continue to push into streaming, although the channel is still much less programmatic compared with mobile.

A seemingly growing percentage of CTV advertising is fraudulent, but how big the issue actually is has the industry divided.

Fox and Sinclair minted a multiyear carriage renewal, a fairly common agreement that will have Sinclair continuing to carry high-rating sports and primetime programming.

For the first time this year, we broke out CTV ad revenues for YouTube, Roku, and Hulu.

eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss what they're paying attention to in 2021 and why: digital ad measurement, connected TV, and ecommerce channel advertising.

Ad fraud schemes like the one Oracle exposed will likely increase in the coming years, but that won’t dampen demand for CTV inventory.

Roku will surpass 100 million US users this year, as an aggressive licensing strategy helps the company maximize household penetration.

Comcast-owned FreeWheel will acquire Beeswax, whose unique buying model may appeal to advertisers paying higher costs per thousand (CPMs) for CTV inventory.

WarnerMedia has reached an agreement with Roku to distribute HBO Max on its platform ahead of its new film release strategy in a bid to boost subscribers.

eMarketer forecasting analyst Eric Haggstrom and principal analysts at Insider Intelligence Jeremy Goldman, Andrew Lipsman, and Nicole Perrin discuss some very specific predictions for 2021: new leadership at Facebook, Amazon shops for a TV network and movie theaters, streaming services team up, and more.

European pay TV operator Sky launched Amazon Prime Video on its platform this week, which will help keep customers within its ecosystem.

Heavy podcast listeners said they’re noticing more ads, but advertisers still have an incentive to use the format, with almost half of those listeners agreeing that podcasts were the best way for brands to reach them.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna discuss whether WarnerMedia just killed movie theaters, why Salesforce is buying Slack, why Facebook's buying Kustomer, the first few cases of Facebook's Oversight Board, Nielsen readies to change its TV ratings, shopping carts on WhatsApp, how much cash can fit in your pocket at once, and more.

Twitch announced a big update to its community guidelines and content moderation efforts, overhauling its policies surrounding harassment and hateful conduct.