Mobile games to stop targeting ads to kids: Some major developers and ad tech companies will need to stop tracking children under 13 after settling a lawsuit, limiting their targeting abilities.
Most gamers play on their phone: Mobile gaming is now a commonplace behavior that has likely accelerated during the pandemic and is here to stay.
New performance options on CTV campaigns: Roku expanded its Measurement Partner Program, integrating metrics like app installs, store visits, and products sales to its advertising platform.
On today's episode, we discuss some digital audio developments from Spotify and iHeartMedia, how podcast advertising can add value, in-car audio entertainment, and what the first flavor of advertising on social audio platforms will look like. We then talk about what to expect from this years' Interactive Advertising Bureau (IAB) Podcast Upfronts, how people are approaching podcast moderation, and the market for podcasts created for children. Tune in to the discussion with eMarketer forecasting analyst at Insider Intelligence Peter Vahle.
Another podcast industry rollup: Podcast hosting company Libsyn acquired podcast monetization platform Glow, the latest in a string of acquisitions by the company.
US gamers are gaming on a budget
Theatrical releases are bouncing back: The healthy opening weekend of “Godzilla vs. Kong” and WarnerMedia’s plans to bring theatrical exclusivity windows back in 2022 are optimistic signs for the entertainment industry.
On today's episode, we discuss Facebook letting users choose how their News Feed looks, Clubhouse adding tipping, tech giants betting people are ready for augmented reality (AR) glasses, making the most of "micromoments," Apple making a car, what happens when you look down at your phone while walking, and more. Tune in to listen to the discussion with eMarketer analysts Nina Goetzen and Blake Droesch, and senior analyst at Insider Intelligence Sara M. Watson.
A new way to shop: Snapchat is reportedly planning to integrate fashion recommendation app Screenshop into the platform to help spur users to make purchases through the social video app.
On today's episode, we discuss the new landmark TV (and streaming) rights deal with the NFL, the significance of Amazon's involvement, and what this means for sports viewership in the coming years. We then talk about Roku's new branded content studio, how long marketing videos should be, and the greatest driver of ad-supported video. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
Roku Recommendations to provide a new space for sponsored content: The CTV company is offering brands the opportunity to sponsor recommendation videos for content across its channels to help it expand on its recent sponsored content investments.
In December, we published our first forecast for Pluto TV ad revenues. Pluto TV, a free streaming service operated by ViacomCBS, will receive $786.7 million in net US ad revenues in 2021, a 77.7% increase over the previous year. In 2022, Pluto TV’s net US ad revenues will surpass $1 billion annually for the first time.
TV rebounded temporarily last year: Lockdowns and the election helped TV reverse its longstanding trend of losing viewership hours in the US, but only for the year—it'll keep losing time spent this year and into the future.
On today's episode, we discuss five milestone changes in how Americans are consuming media. We then talk about multiscreen behavior, newspaper readership trends, and movie studios figuring out the right theatrical release strategy. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco and forecasting analyst at Insider Intelligence Peter Vahle.
The pandemic was responsible for a number of digital shifts in the UK—chief among them has been the move to connected TV (CTV) use. The UK was already one of the leading markets in Europe for CTV use, with usership levels broadly mirroring those of the US. The pandemic super-charged things, though, leading to substantial upward revisions to our forecast. In February 2020, we estimated that there would be 38.6 million CTV users in the UK that year; our revised forecast a year later pegged that number at 41.4 million, up 2.8 million.
Edelman's Trust Barometer shows the tech industry is rapidly losing trust worldwide, and most acutely in the US. The report details how trust is declining across specific technologies as well, including 5G, AI, IoT, and VR.
We expect there will be 159.1 million monthly mobile phone gamers in the US this year, up 1.2% from 2020. That’s 89.5% of all US digital gamers, making mobile phones the leading device by a significant margin.