A majority of time spent streaming is on ad-free streaming services—but CTV ad spending is still expected to increase, and there are ways for marketers to reach viewers of ad-free platforms.
\NBCUniversal is further diversifying into the beauty world, signing a deal with beauty brand Volition to have NBCU talent create beauty products—capitalizing on the celebrity beauty craze.
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna discuss the we-used-to-share-things economy, Amazon's new online pharmacy, Twitter keeping some election tactics, the sudden surge in disappearing messages, the share of Facebook content that's political, why movie previews are called "trailers," and more.
BuzzFeed and HuffPost are the latest publishers to merge in an attempt to scale—the media industry continues to lose ad dollars to the duopoly in a year when the pandemic has only weakened the industry.
Amazon is adding a new option for marketers looking to advertise on Fire TV through Ad Console, as the retailer continues to build out its CPC ecosystem.
Insider Intelligence recently spoke with Dave Eichenstein, senior vice president of sales and business development at VENN, a new streaming network for gaming, esports, and entertainment that wants to be an MTV-like solution for the gaming era.
David Cohen, CEO of the Interactive Advertising Bureau (IAB) joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss how digital advertising is adapting to changing times, including the growth of the connected TV ecosystem, developments in privacy regulation, the quest for marketing attribution, and the need for identity resolution in a post-cookie world.
Instagram is considering paying publishers for news, but any deal will likely be limited in the same way Facebook’s model is.
Hulu is increasing the price of its skinny bundle, Hulu with Live TV, by $10 next month. But the service hiked its price by the same amount last year and still grew strongly, so we don’t think it will hurt user growth too much.
eMarketer principal analyst Jeremy Goldman, forecasting analyst Peter Vahle, and vice president of content studio at Insider Intelligence Paul Verna discuss Spotify's strategic positioning as a complete podcasting ecosystem. They then talk about how much time Americans spend on their phones during their lifetime, why Alexa's asking follow-up questions, and what we can expect from the new "Apple One" bundle.
WarnerMedia announced that the HBO Max app will finally be available on Amazon Fire TV starting today, nearly six months after its launch in May. The streaming service had been embroiled in monthslong negotiations with major connected TV (CTV) providers like Amazon Fire TV due to content disagreements, and it’s still notably absent from Roku, the largest CTV service.
A major challenge in measuring connected TV (CTV) audiences is that most of the time people spend streaming happens devoid of advertising.
Western Europe showed a strong increase in SVOD platform adoption in recent years, a trend that is driven by US players such as Netflix and Amazon Prime Video, as well as newer streaming services and local players entering the market. The streaming wars are about to hit Western Europe, driving exponential growth in both subscription OTT and Netflix adoption.
One thorny problem with connected TV (CTV) advertising is that the growing number of ad dollars spent on CTV has attracted fraudsters. How big is this problem? It depends who you ask.
eMarketer forecasting analyst Eric Haggstrom joins principal analysts at Insider Intelligence Mark Dolliver, Jeremy Goldman, and Nicole Perrin to discuss the US presidential election: media usage, effective advertising, and how big tech protected its integrity. They then talk about Apple's new privacy "nutrition labels," how a virtual reality headset can tell who you are from your movements within 5 minutes, and why The Trade Desk had such a good Q3.
eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss Google's (and YouTube's) latest earnings. They then talk about how much of a concern ad fraud is within connected TV advertising, the implications of the California Privacy Rights Act, and how people interpret emotionally infused ads.
Doug Scott, CMO of Twitch, speaks with eMarketer vice president of business development Marissa Coslov about the livestreaming platform’s user growth surge, the impact of popular programming beyond gaming, and building communities.
China’s Singles’ Day is no longer just a discount shopping event, as participating digital giants are now leveraging livestreams, new product launches, and novel technologies to enhance customer engagement and the buying experience.
eMarketer principal analysts Mark Dolliver, Nicole Perrin, and Yory Wurmser join vice president of content studio at Insider Intelligence Paul Verna to discuss what a revised Section 230 might look like, the pivot to localized and loyalty-based marketing next year, re-reclassifying Uber and Lyft drivers in California, the changing tides of media ad spending, AMC Theatres being close to the edge, how an apple and an onion can taste the same, and more.
eMarketer principal analyst Debra Aho Williamson, junior analyst Blake Droesch, and forecasting analyst at Insider Intelligence Eric Haggstrom discuss the surprising and unsurprising elements of Facebook's Q3 earnings. They then talk about Facebook's new "Neighborhoods" feature, the Facebook "Oversight Board" going live, and the threat to social networks that gaming poses.