NFL+ could add to the crowded streaming environment: The question is, will it have enough content to sate football-hungry viewers?
Automakers reel in ad spending as the economy tightens: TV spend saw a major dip in June but has opportunities to recover.
Is now really the time for that metaverse campaign? Playboy and the Care Bears seem to think so, economic outlook be darned.
On today's episode, we discuss how much sports are helping to keep traditional TV alive, how many Americans still have cable, and when (if ever) streaming will kill TV. "In Other News," we talk about the impact of smart TVs on viewing behavior and the significance of the Major League Soccer (MLS) and Apple TV+ deal. Tune in to the discussion with our analyst Paul Verna.
On today's episode, we discuss the biggest problem with media, how TikTok is taking on TV, how the newspaper business is getting on, the significance of the iPhone's 15th birthday, why you may buy your next car online, an unpopular opinion about Gen Zers and formal wear, the bestselling video game console of all time, and more. Tune in to the discussion with our analysts Dave Frankland and Evelyn Mitchell and director of reports editing Rahul Chadha.
YouTube gains views on connected TVs: Our look at quarterly digital video trends also shows midterm elections are boosting local TV ad spending.
It’s been eight months since Facebook rebranded to Meta, but as our analyst Jasmine Enberg notes, “there won’t be a magical moment when we all suddenly enter the metaverse.”
Activision-Blizzard acquisition rocked by UK antitrust probe: A prolonged investigation could have wide implications as regulators study whether the deal will lead to higher prices, lower quality, and fewer consumer options.
Gamers take a break: After a multi-year boom, the gaming industry’s lackluster year in 2022 is just a correction. With big titles in development, 2023 could be a blockbuster.
HBO Max is facing cuts, shifting strategies: The streamer could be in for a challenging second half.
Can Meta sustain its VR headset dominance? It has 90% market share, but its Horizon Worlds metaverse apps are only accessible in the US and Canada, leaving room for new entrants to compete.
Microsoft’s proposed takeover of Activision Blizzard faces fresh scrutiny: UK’s antitrust regulator is examining whether the deal will stifle competition in the latest challenge to the $68.7 billion acquisition.
Meta reverse: Seven months after an all-in pivot to the metaverse, the company is on shaky ground. Downsizing staff and freezing hiring and investments signals an uncertain future for the metaverse.
Connected TV to draw users and time spent in the US: CTV is vying with smartphones and tablets for consumer attention while generating advertiser interest, our forecast shows.
Merck seeks AI and ML health startups: 12 health tech incubees will participate in a 10-month sprint to develop new technologies and could buck the trend of startups failing to produce clinical outcomes.
On today's episode, we discuss what to expect from Prime Day 2022, Instagram's projected growth, what Americans watch on TV, the latest social commerce moves, movie theater ads 2.0, an unpopular opinion about comparing TV and digital video, how much time we spend doing meaningless work tasks, and more. Tune in to the discussion with our analysts Blake Droesch and Paul Verna and senior director of Briefings Stephanie Taglianetti.
Spotify seeks incremental revenue from the creator class: The audio giant is expanding Marquee, its self-serve ad units.
NBCU has a successful upfront season: The media giant secured $1 billion for its streamer, Peacock.
Apple TV+ competes on quality: Meanwhile, Prime Video is adjusting its strategy, while Disney+ maintains the status quo.
The rise of mobile shopping gives retailers a reason to invest in AR: Walmart, Ikea, and others make incremental improvements to the mcommerce experience to boost consumer confidence.