Microsoft’s metaverse tie-in for its Teams platform shows Big Tech is still looking to define what a “metaverse” means: There’s no solid consensus on what the metaverse is best suited for, and it’ll be a while before the vision is fully realized.
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Nike files to trademark virtual goods as metaverse inches closer to reality: Many companies have already begun experimenting with branded digital items, but some are starting to take it more seriously as buzz around the metaverse intensifies.
Nationwide labor movement heats up as the comics industry unionizes: Workers at Image Comics are forming a union, demanding remote work benefits and more
On today's episode, we discuss the most interesting takeaways from Netflix's Q3 earnings, how much of a boost "Squid Game" gave them, and what the rest of the year has in store for the streaming giant. We then talk about whether TV and social media ad spending is inflated compared to their respective daily consumption and whether a single TV currency is possible. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
The video game livestreaming wars are heating up: Both Facebook Gaming and YouTube Gaming are aggressively rolling out incentives for streamers to leave the reigning streaming site, Twitch.
Snap's deal to bring NBCU audio clips to the app is a win-win: Better video creation tools gives Snap a boost over TikTok and gives NBCU a new way to promote its shows and movies to Gen Z.
On today's episode, we discuss the major contributors toward digital advertising's growth this year, what the ceiling is for mobile ad spending's share of the total ad market, and whether TV ad dollars are actually on a downward trajectory. We then talk about Gen Z's ad preferences and the prospects for Apple Podcasts' in-app subscriptions. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.
If money were no object when buying consumer tech, many US adults would upgrade their phones and improve their home security.
Podcasting is majorly boosting Spotify's ad biz: Ad revenues are up 75% year over year as the audio giant's investments in podcasting finally begin to pay off.
The US is the undisputed front-runner within the global podcasting ecosystem, in terms of both content production and listener adoption.
On today's episode, we discuss how prepared measurement and syndication vendors are for the removal of third-party cookies and device IDs, what options advertisers have to maintain measurement and addressability, and some best practices and recommendations for both sides of the supply chain that will help them seamlessly transition to a privacy-centric future. We then talk about how connected TV (CTV) giants are holding onto new customers, YouTube's CTV ads that can move over to your smartphone, and where people prefer to watch movies. Tune in to the discussion with senior vice president of product and general manager of customer experience at Neustar Steve Silvers and eMarketer principal analyst at Insider Intelligence Paul Verna.
Amazon’s upcoming live audio feature wants to steal listeners from radio, not Clubhouse: The new app hopes to cut through the din of the social audio space with a focus on music and DJing.
Facebook rebrands as Meta in shift to the metaverse: The move could put greater pressure on the company to make more money from virtual reality, while simultaneously putting its governance in the spotlight.
With the future of ad revenue looking dim, Facebook announced the creation of a new business segment for Facebook Reality Labs.
Advertisers want in on climate and sustainability coverage: Several publishers reported a heavy increase in advertiser interest around climate coverage compared with last year.
Among connected TV (CTV) companies we forecast, Hulu will lead in US ad revenues in 2021 at $3.13 billion, up 44% over 2020.