Apple is deleting copycats of a popular word game that isn’t even on the App Store: Copycat apps have long plagued Apple’s storefront, which has faced heavy scrutiny in recent years.
Mobile app gaming has managed to hold on to its pandemic-driven success and then some, reversing our previous predictions that time spent gaming with mobile apps would decline in the US after 2020.
On today's episode, we discuss when cable households will dip below 50%, an alternative search engine to Google, clickable podcast ads on Spotify, what the "superest" super app is in the West, the biggest takeaways from CES 2022, some uncommon knowledge about sustainability, where sunglasses originally came from, and more. Tune in to the discussion with eMarketer principal analyst Paul Verna, analyst Blake Droesch, and director of reports editing at Insider Intelligence Rahul Chadha.
Telemundo’s new streaming brand thins the barrier between English- and Spanish-language content: NBCUniversal and Comcast hope Hispanic viewers will turn Peacock’s luck around.
Retail media advertising had a banner year in 2021—one that will be hard to top. Although growth is expected to taper this year, there are several reasons why retailers looking to build their own media networks should take notice.
The Consumer Electronics Show (CES) 2022 featured a reimagined world of commerce and marketing: The products displayed in Las Vegas last week revealed new ways for marketers to blend the physical and virtual worlds.
By 2024, we expect US digital ad spend to be about $65 billion higher than what we expected before the pandemic. The biggest drivers behind these larger-than-expected increases are retail media networks and connected TV.
Spotify’s podcast studio shutdown shows how large platforms changed the landscape: Studio 4 emerged when platforms were betting big on original content, but now famous names and legacy successes are king.
“Sing 2” shows that simultaneous theatrical and streaming releases remain powerful options for film studios: The movie has already made back its budget twice at the box office, but it failed to achieve the success of its 2016 prequel or the new “Spider-Man.”
Join us to learn our outlook for digital advertising, including connected TV, retail media, search, social video, audio, out-of-home, addressable TV, and programmatic
Take-Two Interactive can make mobile and social gaming play with $13B Zynga acquisition: Merger would create one of the largest gaming conglomerates.
New podcasts are having difficulties breaking through: The industry boasts more listeners—and investment—than ever before, but new shows struggle to increase their audiences.
Take-Two Interactive’s purchase of Zynga cements its position as a gaming powerhouse: The $12.7 billion deal allows the company to expand its mobile presence amid continued success with console and PC gaming.
TikTok could be the savior of the box office and travel counter: Pandemic-challenged industries have embraced the social media app in the hopes of fueling their recovery.
In 2026, consumers will collectively use 70 million virtual reality (VR) headsets worldwide, a steep increase from 26 million in 2021.
Spotify adds clickable ads to its advertising lineup: The audio streaming company aims to transform podcast advertising with visual and interactive experiences.
The second time’s the charm as Image Comics workers vote to unionize: Staff overcame the comic publisher’s initial reluctance to support the union.
On today's episode, we discuss how networks and distributors' continuing fight over retransmission fees will affect consumers and what an increasingly crowded streaming market will look like. We then talk about just how big in media Apple wants to be and the relationship live sports have with linear TV and streaming. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
Meta could have created its own AR/VR OS but chose to use a modified version of Google’s Android: Short-term convenience could lead to long-term problems in the metaverse.
WarnerMedia partners with measurement firms to launch Nielsen alternative: The broadcaster is the second this week to announce a fresh option as the TV measurement space becomes more fractured.