Earlier this week, Mars Wrigley’s M&M's brand gave fans a sneak peak of its Super Bowl ad via Zoom, its first-ever "virtual" debut. It’s just one of several efforts the company is working on leading up to Sunday’s big game.
eMarketer junior forecasting analyst Zach Goldner and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss how US media use will change in 2021: Are fewer Americans watching TV, which digital devices are being used more, and how much time is spent with TikTok and Disney+? They then talk about how much people are willing to pay for TV streaming, virtually co-viewing digital content, and whether video games have replaced music as the most important aspect of youth culture.
You’ve got mail—from Facebook: The social giant is the second after Twitter to announce plans for a subscription newsletter service, but a lack of trust in the platforms could deter journalists.
eMarketer principal analysts Mark Dolliver and Sara M. Watson, vice president of research Jennifer Pearson, and junior analyst at Insider Intelligence Blake Droesch discuss the pivotal decision of Facebook's Oversight Board to ban former President Donald Trump, private search engines making a push, whether social media damages teenagers' health, whether baby boomers will want to shop online post-pandemic, Apple's reported paywalled podcast platform, what happens to astronauts when they're in space, and more.
Pushing it to the Max: AT&T reported that HBO Max activations nearly doubled in Q4, likely boosted by deals with CTV providers.
Amid the pandemic, US adults spent 1 hour more per day on digital activities (across all devices) than they did in 2019, according to eMarketer’s latest time spent forecast from Insider Intelligence. Total digital time is now on track to surpass 8 hours by the end of 2022.
France to make Google pay for news: It took two years, an EU copyright directive, and battle with antitrust regulators—but France's success could set a precedent for other news publishers in Europe.
Spotify is playing the long game with podcasting: Though it's bankrolling the creation of new podcasts on its platform for now, it could pay off in a few years' time with the podcast ad industry set to boom.
Spotify opens advertising to the UK and Germany. The streaming audio company is bringing its proprietary ad tech to Europe, as it looks to pull more brands into its podcast fold.
eMarketer forecasting analyst at Insider Intelligence Peter Vahle discusses the latest podcast deals and what the mean, how listenership is changing, and the state of podcast advertising. He then talks about the recent Unity and Snap mobile gaming partnership, YouTube's 15-second audio ads, and which sports Americans are currently most comfortable attending in-person.
Apple considers a paywall for podcasts: The company is rumored to be ramping up its podcast portfolio with a new paid platform—a move that will help defend Apple's top spot as a preferred podcast platform.
Nielsen to provide measurements of on-demand film releases: The company’s new measurement service aims to capture the spike in straight-to-streaming films, legitimizing a format that's been a lifeline for media companies.
Mobile gaming wins big in China. All digital gaming saw a boost during lockdowns, but mobile's accessibility and lack of additional hardware helped it grow faster than PC and console gaming in 2020.
Advertiser demand for video impressions has always outstripped supply, but supply has gotten a big boost as consumers started adopting streaming video viewing in larger numbers—especially on CTV devices—and more of those impressions have been made available programmatically.
Connected TV (CTV) and other forms of OTT video were an advertising bright spot despite last year's recession. Alison Levin, vice president of global ad revenue and marketing solutions at Roku, joins eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom to discuss what advertisers want from CTV, how they're accessing OTT video inventory, and where ad-supported video-on-demand (AVOD) fits into the 2021 media ecosystem.
Marketers shift their strategies to focus on CTV—that includes those that take advantage of CTV’s better targeting and measurement. But even though linear TV is on the decline, it’s still massive, and marketers need to balance their strategy shifts accordingly.