Snapchat goes all in on AR ecommerce: The platform's long history with augmented reality innovation gives it a boost over competitors like Amazon or Pinterest looking to leverage AR for shopping.
On today's episode, we discuss how The Walt Disney Co., ViacomCBS, and Roku started the year. We then talk about the new WarnerMedia-Discovery merger, Nielsen's new ratings service for streaming, and NBCUniversal's new ad formats. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
Android TV reaches 80M devices: Google's CTV platform is still trying to catch up to Roku and Amazon in the US, and the slow pace of TV replacement cycles means it could be a while.
Amazon to buy MGM library: The deal would give Amazon leverage over rivals that license out MGM content—plus, it could help the company increase watch time on Prime Video.
The news media's influence is up: US adults across political party lines agree that the influence of news media has increased since 2020, a good sign for publishers after a tumultuous year.
On today's episode, we discuss how US social media use is changing and why. We then talk about how the social network giants are trying to make their platforms less "anxiety-provoking," why the new NFL-iHeartMedia podcast deal is so significant, and whether the nostalgia marketing trend will dominate 2021. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco and senior forecasting analyst at Insider Intelligence Peter Newman.
High-definition audio comes to Apple Music: Lossless audio is the newest venue for Apple, Amazon, and Spotify to duke it out for a share of digital audio listeners—but that alone won't be enough for Apple to overtake its competitors.
Streamers go for size: WarnerMedia and Discovery will unify and become a new, scaled media company as both forge ahead in the streaming wars against behemoths.
Digital audio listeners surpass 600 million in China
On today's episode, we discuss how Spotify did in Q1, what to make of its new subscriptions for podcasts, and how we expect audio consumption habits to change this year. We then talk about why people still listen to the radio and best practices for voice ads. Tune in to the discussion with eMarketer forecasting analyst at Insider Intelligence Peter Vahle.
The second year of virtual upfronts: Today is the first day of the TV upfronts; this cycle will likely see a greater focus on cross-platform offerings and higher prices for inventory.
Facebook’s consumer VR advantage: Recent VR headset announcements show device-makers are increasingly pivoting toward enterprise customers as a result of Oculus’ unbeatable price point.
On today's episode, we discuss whether augmented reality is the future of marketing, how Clubhouse launching on Android can help the social audio platform grow its user base, how much the pandemic changed boomers' online behavior, whether "buy now, pay later" can move beyond retail, how to help people find something to watch on Netflix, how to swim up in the sky, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Daniel Keyes, and principal analyst at Insider Intelligence Jeremy Goldman.
Walmart buys a digital fitting room startup: The retail giant is trying to expand its ecommerce presence after Amazon overtook it as the No. 1 apparel retailer in the US last year.
YouTube Clips a page from Twitch’s book: In a bid for some of Twitch’s success, YouTube released a copycat feature that lets users share snippets of gaming livestreams.
NBCU’s ad innovations: The company announced six new formats that focus on three main trends—shoppable TV, audience interactivity, and advanced visualization tech like augmented reality.
Podcasters, start your engines: The annual Interactive Advertising Bureau (IAB) Podcast Upfront was this week. Here’s what caught our attention.