Net connected TV (CTV) ad revenues from YouTube, Roku, and Hulu made up about half of all US CTV ad revenues in 2020, with YouTube in the lead as the largest seller.
TikTok unveiled its first use of the new iPhone 12's Lidar camera, tech that will likely drive new AR innovations and ad spending this year.
Traditional pay TV subscription revenues in the US—not including vMVPDS—will decline 5.4% this year, with subscriber declines continuing to outpace those of subscription revenues.
2020 was a tumultuous year to say the least, but as the adage goes, in crisis there is opportunity. This idea is literally embedded in the Chinese word for “crisis” (危机): Its second character means opportunity. China’s populace appeared to have embodied that spirit. In a challenging year, entrepreneurs and regulators alike worked together to steady the ship and found ways to restore some normalcy through resilience, digital innovations, and timely policies.
eMarketer senior research analyst Audrey Schomer and senior analyst at Insider Intelligence Ross Benes discuss what they're paying attention to in 2021 and why: the overhaul of traditional screen distribution and how connected TV's operating systems are fighting to control the user screen.
Hulu + Live TV’s new distribution deal with ViacomCBS is another testament to the popularity of digital “skinny bundles,” but their growth isn’t enough to make up for pay TV declines.
Audio: Amazon has officially announced its acquisition of podcast network Wondery, which should help it draw more listeners to Amazon Music.
The iPhone 12 Pro became the first phone to have a back-facing Light Detection and Ranging (Lidar) camera, which enables more sophisticated augmented reality (AR). (Top-end Android phones use a similar Time-of-Flight, or ToF sensor.) Lidar can near-instantaneously detect depth and size, allowing for rapid and very detailed mixed reality functions for apps, such as furniture placement or full-body Snapchat Lenses. This should supercharge mobile AR spending and make such ads more feasible.
2020 was a big year for podcasting—with record-breaking acquisitions and big-name content deals, the industry continued on its upward trajectory despite changes to listening behavior brought on by the pandemic.
Programmatic CTV ad spending will grow by 36.3% by the end of 2020 as advertisers continue to push into streaming, although the channel is still much less programmatic compared with mobile.
A seemingly growing percentage of CTV advertising is fraudulent, but how big the issue actually is has the industry divided.
Fox and Sinclair minted a multiyear carriage renewal, a fairly common agreement that will have Sinclair continuing to carry high-rating sports and primetime programming.
For the first time this year, we broke out CTV ad revenues for YouTube, Roku, and Hulu.
eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss what they're paying attention to in 2021 and why: digital ad measurement, connected TV, and ecommerce channel advertising.
Ad fraud schemes like the one Oracle exposed will likely increase in the coming years, but that won’t dampen demand for CTV inventory.
Roku will surpass 100 million US users this year, as an aggressive licensing strategy helps the company maximize household penetration.
Comcast-owned FreeWheel will acquire Beeswax, whose unique buying model may appeal to advertisers paying higher costs per thousand (CPMs) for CTV inventory.
WarnerMedia has reached an agreement with Roku to distribute HBO Max on its platform ahead of its new film release strategy in a bid to boost subscribers.