NBCU's upfronts: The company said this year's upfront market was its biggest ever, driven by inventory for the Olympics and Super Bowl, plus unprecedented digital upfront commitments.
Stadia looks to attract game developers: Google will cut the fee it takes from games sold on Stadia from 30% to 15% in an effort to promote development on the flailing cloud gaming platform.
Roku soars at the upfronts: Advertisers’ upfront spending commitments with the platform doubled from last year, as interest in CTV continues to rise.
On today's episode, we discuss what to make of YouTube ad impressions moving over to TV screens, our connected TV ad spending estimates, and how to make TV ads more actionable. We then talk about what's driving Amazon's ad business, whether NBCUniversal can get primetime TV ad rates for slots on Peacock, and what impact Nielsen's new Podcast Ad Effectiveness+ solution will have. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
Listening at home: Podcast listening behavior continues to remain altered by the lack of commuting and in-person office work. Marketers should be vigilant about how the return to work in some offices could affect broader media habits.
On today's episode, we discuss what the most interesting areas of Amazon's business are, what longer videos mean for TikTok, why marketers should focus on Clubhouse and/or podcasts, why one company is bringing TV ads to console games, where Walmart beats Amazon, when we can expect to enjoy space tourism, and more. Tune in to the discussion with eMarketer director of forecasting Cindy Liu, forecasting analyst Peter Vahle and analyst at Insider Intelligence Blake Droesch.
Want TV viewers to notice your ads? Try this.
On today's episode, we discuss what Facebook's new virtual reality (VR) ads look like, the ad formats that will be unique to VR, and what's driving VR headset growth. We then talk about the breakdown of what Americans are watching on TV, whether we will ever see ads on Disney+ and Netflix, and whether YouTube TV has the answer for sports fans. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Victoria Petrock and Paul Verna.
USA Today switches to subscriptions: It's the last major US news outlet to make the change, focusing on alternative forms of revenues as newspaper ad spending continues to fall.
On today's episode, we discuss how many Americans watch sports on streaming platforms, how TV companies are tackling the digital sports rights balance, and what this year’s Tokyo Olympics can do to help boost NBCUniversal's streaming platform Peacock. We then talk about the key takeaways from the 2021 Upfronts, the potential impact of Univision's Spanish language streaming service, and how the entertainment industry is balancing box-office releases and streaming. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
On today's episode, we discuss how Prime Day performed versus last year, what kind of a halo effect took place, and whether Amazon was able to capture the back-to-school spending. We then talk about augmented reality's ability to help shoppers, what WhatsApp Shops might look like, and how many folks said social media content resulted in them buying products. Tune in to the discussion with eMarketer analyst at Insider Intelligence Blake Droesch.
The gaming gender gap: The number of male teens who found in-game ads the most captivating was more than triple that of female teens, though this may be the result of female preference for mobile over PC and console gaming.
On today's episode, we discuss what Google delaying getting rid of third-party cookies means for everyone, whether people will want to listen to audio on Facebook, what to make of TikTok's new mini apps called Jumps, Google's EU ad tech antitrust case, if moviegoing is making a return, what if time didn't exist, and more. Tune in to the discussion with eMarketer senior analysts Audrey Schomer and Sara M. Watson and analyst at Insider Intelligence Nina Goetzen.
Hi-fi YouTube TV: The $20 add-on to YouTube's skinny bundle includes 4K resolution and offline playback, which YouTube hopes can capture sports fans who have already cut the cord on traditional cable.