Top-down government intervention in China’s tech sector is not new, but the current blitz of new policy announcements is keeping even the most seasoned marketers on their heels.
In North America, TV is the dominant screen for viewing OTT video content, accounting for 82% of time spent on the activity in Q2 2021.
TikTok star Addison Rae’s deal with Netflix shows how brands will find their next collaborator: The multifilm agreement demonstrates the importance of partnering with creators who have built-in followings.
Amazon’s new smart TVs will disrupt both the connected TV (CTV) and TV measurement industries: Amazon Fire TV is already a major player, but its new CTV lines will let it take advantage of the ongoing fracturing of TV measurement.
HBO Max’s first step into Europe will be limited, but enough: Though some major markets, like the UK and Germany, will be missing until at least 2025, the streamer is expanding quickly enough that it doesn’t need them to find success.
Vox Media puts a new spin on subscriptions: The publisher's acquisition of Hot Pod will allow it to experiment with premium, paid add-ons rather than paywalling the whole site.
Pandemic-era flexibility is out the window for Fox Sports ahead of Super Bowl 57: The company will sell Super Bowl ads 18 months ahead of the 2023 game in the hopes that the event's large audience will still draw advertisers.
In Q2 2016, Spotify was primarily an ad-supported platform among 25- to 54-year-olds in the US.
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Spotify’s hire of a former Paramount+ exec hints at video, original content expansion: Spotify has spent the last year and a half bringing podcasters on board and launching popular original shows, and this new hire could help broaden its scope.
Disney's exclusive theatrical runs come back with "Shang-Chi": The Marvel movie will only come to Disney+ after 45 days—and while that's better than straight-to-streaming, it's still an adjustment for theaters used to 90-day runs.
Facebook is getting back into social games: The platform will let users predict the outcome of pop culture events as it tests the waters of sports betting.
Around the world, mobile is the No. 1 device for watching YouTube, capturing 63% of the platform’s video views in Q2 2021.
Amazon’s smart TVs could cut out competitors and strengthen the retailer’s smart home presence: These are the first pair of Amazon-branded devices made with an emphasis on Alexa compatibility.
On today's episode, we discuss how Disney+ stacks up against the competition and how Disney-owned Hulu and ESPN+ are getting on. We then talk about the Media Rating Council (MRC) taking its accreditation from Nielsen's measurement services, whether national TV ad minutes per hour are going up or down, and if Apple TV+ will ever be able to enter the real streaming wars conversation. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
The fall TV blitz may not be enough to undo new viewing habits: Broadcasters may not be able to reverse pandemic-era trends, and the number of new streaming services is putting a strain on viewers' wallets.
Branded gaming is here to stay post-pandemic: Hyundai's and Vans' partnerships with Roblox Corporation show what experiential marketing in digital worlds can look like when it's not trying to mimic real life.
Grab the scissors: Sling TV's launch of its new Barstool Sports Channel is just one of the many ways skinny bundles can incentivize sports fans to cut the cord.
HBO Max launches standalone app for Vizio SmartCast TVs: The move is another indicator that the streaming service is focusing on distribution and reach.