Digital political ad spending broke records in the 2020 election cycle. Grace Briscoe, senior vice president of candidates and causes at programmatic media firm Centro, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what, when, and where political advertisers bought digital ads last year, how much attention they paid to connected TV (CTV), and why they love digital video ads so much.
The Golden Globes will need a new home in 2022: NBCUniversal will not air the show until its committee executes sweeping change to membership numbers and diversity, among other things.
The Trade Desk highlights UID 2.0 plans and connected TV growth in Q1 earnings: The company saw a 37% year-over-year (YoY) revenue growth for the quarter.
Google versus Roku continued: Following the removal of the YouTube TV app from Roku's Channel Store, Google has added the service to the main YouTube app.
Before the pandemic, linear addressable TV ad spending was soaring in the US, with annual growth rates of 50.7% in 2018 and 36.5% in 2019. But that spending increased by just 7.3% in 2020, amid advertising budget cuts in the TV industry.
To sell or to stream, that is NBCU’s question: What the media company decides for its regional sports networks all depends on how much faith it has in Peacock to carry the company into a post-TV world.
Roku’s triple-digit growth: In its Q1 2021 earnings, the company reported 101% annual growth in platform revenues, reflecting an overall surge in demand for ad-supported streaming.
On today's episode, we discuss whether HBO Max can break into the top four streaming services, what to make of the Academy Awards' ratings, the effect Amazon could have on live sports, whether people will pay with their palm, how NBCUniversal's Peacock is doing, the crazy things that happen in far away galaxies, and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, analyst Blake Droesch, and principal analyst at Insider Intelligence Jeremy Goldman.
Twitch's diversification strategy: The livestreaming platform launched a new sports accelerator program to encourage creators to produce sports commentary as the platform expands its sports coverage.
NewFronts recap: Exclusive content on ad-supported platforms, shoppable shows, and creator-driven video content on social media were three major trends we saw at the NewFronts this past week.
Scroll on, Twitter: The platform's acquisition of ad-free news startup Scroll is the latest in its effort to build out enough features and content to feasibly sell paid subscriptions to its users.
Social gaming: Sony announced a new investment and partnership with Discord following Microsoft's failed acquisition of the chat app.
Sony integrates Discord: Two weeks after Microsoft’s efforts to buy Discord crumbled, Sony announced an investment in and partnership with Discord that will embed it in its gaming services.
Twitter boosts local news, promotes Spaces: The platform is running a massive national ad campaign encouraging people to pay more attention to local news and local journalists—and it's facilitating the use of the new Spaces feature, among others, to further spur interest.
Connected TV (CTV) advertisers have a new major player: Magnite has officially acquired SpotX, and it plans to commit two-thirds of its business to digital video advertising, with 50% of that going to CTV.
On today's episode, we discuss how LinkedIn is evolving, how successful its creator initiative can be, whether its upcoming social audio platform can compete with Clubhouse, and how user growth and ad revenues are performing. We then talk about whether we can expect nearly all events this year to be virtual, making B2B events more appealing, and how robots can make our lives easier in the office. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jillian Ryan.
What to look out for at the NewFronts: CTV and social video will shine at this week's digital upfront presentations, as both formats have grown rapidly over the past year.
YouTube TV feels Roku's heat: The two were unable to come to an agreement ahead of the end of their distribution agreement last Friday, and the results of the face-off could be an indicator for future digital-carriage scuffles.
Nielsen hopes to increase podcast ad effectiveness: The measurement company rolled out a new way for marketers to examine the success of their ad campaigns when it comes to brand lift and memorability.