For consumers, AR is increasingly important: Snapchat and Publicis Media released findings spanning use, interest, and future outlook of AR experiences and brand opportunities.
Where Europe gets a kick out of televised sports
For decades, traditional TV advertisers have targeted ad messages at households. Jon Schulz, CMO at programmatic ad firm Viant Technology, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss why even in the digital era it still makes sense to do so, and why advertiser spend will continue to shift into programmatic connected TV and linear TV.
Peacock gets its first dual-release movie: NBCUniversal will bring "Boss Baby 2" to theaters and streaming at the same time, which could help boost Peacock subscriptions in the family market.
On today's episode, we discuss why Uber is trying to be a one-stop shop and how DoorDash outperformed Uber during the pandemic. We then talk about The New York Times' Q1 subscriber and revenue performance, NBCUniversal's thoughts on regional sports, and what stood out at this year's NewFronts. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
Snapchat goes all in on AR ecommerce: The platform's long history with augmented reality innovation gives it a boost over competitors like Amazon or Pinterest looking to leverage AR for shopping.
On today's episode, we discuss how The Walt Disney Co., ViacomCBS, and Roku started the year. We then talk about the new WarnerMedia-Discovery merger, Nielsen's new ratings service for streaming, and NBCUniversal's new ad formats. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
Android TV reaches 80M devices: Google's CTV platform is still trying to catch up to Roku and Amazon in the US, and the slow pace of TV replacement cycles means it could be a while.
Amazon to buy MGM library: The deal would give Amazon leverage over rivals that license out MGM content—plus, it could help the company increase watch time on Prime Video.
The news media's influence is up: US adults across political party lines agree that the influence of news media has increased since 2020, a good sign for publishers after a tumultuous year.
On today's episode, we discuss how US social media use is changing and why. We then talk about how the social network giants are trying to make their platforms less "anxiety-provoking," why the new NFL-iHeartMedia podcast deal is so significant, and whether the nostalgia marketing trend will dominate 2021. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco and senior forecasting analyst at Insider Intelligence Peter Newman.
High-definition audio comes to Apple Music: Lossless audio is the newest venue for Apple, Amazon, and Spotify to duke it out for a share of digital audio listeners—but that alone won't be enough for Apple to overtake its competitors.
Streamers go for size: WarnerMedia and Discovery will unify and become a new, scaled media company as both forge ahead in the streaming wars against behemoths.
Digital audio listeners surpass 600 million in China
On today's episode, we discuss how Spotify did in Q1, what to make of its new subscriptions for podcasts, and how we expect audio consumption habits to change this year. We then talk about why people still listen to the radio and best practices for voice ads. Tune in to the discussion with eMarketer forecasting analyst at Insider Intelligence Peter Vahle.
The second year of virtual upfronts: Today is the first day of the TV upfronts; this cycle will likely see a greater focus on cross-platform offerings and higher prices for inventory.
Facebook’s consumer VR advantage: Recent VR headset announcements show device-makers are increasingly pivoting toward enterprise customers as a result of Oculus’ unbeatable price point.