On today's episode, we discuss whether augmented reality is the future of marketing, how Clubhouse launching on Android can help the social audio platform grow its user base, how much the pandemic changed boomers' online behavior, whether "buy now, pay later" can move beyond retail, how to help people find something to watch on Netflix, how to swim up in the sky, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Daniel Keyes, and principal analyst at Insider Intelligence Jeremy Goldman.
Walmart buys a digital fitting room startup: The retail giant is trying to expand its ecommerce presence after Amazon overtook it as the No. 1 apparel retailer in the US last year.
YouTube Clips a page from Twitch’s book: In a bid for some of Twitch’s success, YouTube released a copycat feature that lets users share snippets of gaming livestreams.
NBCU’s ad innovations: The company announced six new formats that focus on three main trends—shoppable TV, audience interactivity, and advanced visualization tech like augmented reality.
Podcasters, start your engines: The annual Interactive Advertising Bureau (IAB) Podcast Upfront was this week. Here’s what caught our attention.
Digital political ad spending broke records in the 2020 election cycle. Grace Briscoe, senior vice president of candidates and causes at programmatic media firm Centro, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what, when, and where political advertisers bought digital ads last year, how much attention they paid to connected TV (CTV), and why they love digital video ads so much.
The Golden Globes will need a new home in 2022: NBCUniversal will not air the show until its committee executes sweeping change to membership numbers and diversity, among other things.
The Trade Desk highlights UID 2.0 plans and connected TV growth in Q1 earnings: The company saw a 37% year-over-year (YoY) revenue growth for the quarter.
Google versus Roku continued: Following the removal of the YouTube TV app from Roku's Channel Store, Google has added the service to the main YouTube app.
Before the pandemic, linear addressable TV ad spending was soaring in the US, with annual growth rates of 50.7% in 2018 and 36.5% in 2019. But that spending increased by just 7.3% in 2020, amid advertising budget cuts in the TV industry.
To sell or to stream, that is NBCU’s question: What the media company decides for its regional sports networks all depends on how much faith it has in Peacock to carry the company into a post-TV world.
Roku’s triple-digit growth: In its Q1 2021 earnings, the company reported 101% annual growth in platform revenues, reflecting an overall surge in demand for ad-supported streaming.
On today's episode, we discuss whether HBO Max can break into the top four streaming services, what to make of the Academy Awards' ratings, the effect Amazon could have on live sports, whether people will pay with their palm, how NBCUniversal's Peacock is doing, the crazy things that happen in far away galaxies, and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, analyst Blake Droesch, and principal analyst at Insider Intelligence Jeremy Goldman.
Twitch's diversification strategy: The livestreaming platform launched a new sports accelerator program to encourage creators to produce sports commentary as the platform expands its sports coverage.
NewFronts recap: Exclusive content on ad-supported platforms, shoppable shows, and creator-driven video content on social media were three major trends we saw at the NewFronts this past week.
Scroll on, Twitter: The platform's acquisition of ad-free news startup Scroll is the latest in its effort to build out enough features and content to feasibly sell paid subscriptions to its users.
Social gaming: Sony announced a new investment and partnership with Discord following Microsoft's failed acquisition of the chat app.
Sony integrates Discord: Two weeks after Microsoft’s efforts to buy Discord crumbled, Sony announced an investment in and partnership with Discord that will embed it in its gaming services.
Twitter boosts local news, promotes Spaces: The platform is running a massive national ad campaign encouraging people to pay more attention to local news and local journalists—and it's facilitating the use of the new Spaces feature, among others, to further spur interest.