On today's episode, we discuss how many subscribers HBO Max has, whether partnering with Snapchat can move the needle, and if some kind of HBO Max bundle could be attractive. We then talk about the authenticity of subscription fatigue, how successful Disney's current release strategy is, how to convince young folks to go back to the movies, and how open Netflix subscribers would be to an ad-supported plan. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
Snapchat is scaling up its AR efforts: The social media platform announced that a former Facebook exec is coming on board to bring its success with AR to more creators and industries.
Horizon Workrooms is the latest attempt to create a VR collaboration space for workers. Though Facebook’s sheer market size gives it an advantage, VR collaboration remains buggy, ugly, and likely years away from entering the mainstream.
Spotify is becoming a hub for more forms of audio: Investments into creator economy tools show that the music and podcast app wants to be the go-to destination for formats and listeners of all kinds.
Streaming services will have to go beyond video in order to stay competitive: As viewers question how cost-effective cord-cutting is, streaming services are thinking outside "business as usual" to retain customers.
TV viewership is up, but a new COVID wave might put a dent in time spent: We expect average daily time spent across both TV and digital video to drop slightly this year.
Marketer concerns about ad frequency on connected TVs might be misplaced: However, the reach of these campaigns is not as broad as first hoped.
Nielsen may be on the way out as the standard for TV ratings: The ratings firm could soon lose its accreditation, and new methods of measurement could reverse TV's declining ad spend.
Video games have become a major platform for music marketers: Games like Fortnite and Roblox are more popular than ever, and music labels are signing deals to promote artists in-game.
Amazon’s move into podcasts creates the possibility for massive, networkwide deals: The platform’s recent content acquisitions point to how lucrative podcasts are as a vehicle for ads, even during the pandemic.
US TV viewers will happily watch ads, in some cases
As consumers pivot away from cable and satellite TV, pay TV penetration is declining in Latin America—though at slower rate than in the US.
How Olympic viewers streamed the opening ceremony
On today's episode, we discuss how travel is changing, how the overall Olympic ratings shook out, why your inbox is now a shopping mall, how brands are already marketing to Generation Alpha, Facebook's Ray-Ban smart glasses, how the office came to be, the limitless power of hugs, and more. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Jillian Ryan, Nicole Perrin, and Paul Verna.
Shane Pittson is the vice president of growth at oral-care provider Quip, overseeing advertising efforts and consumer research, optimizing lifetime value and customer acquisition costs, and improving retention rates. We recently spoke with Pittson about creating buzz for a brand, gaining retail distribution, Quip's brief stint on dating apps, and more.
The Olympics sees viewership decline: Despite the drop, NBC netted a profit on its ad sales.
On today's episode, we discuss Google's Q2 performance, how YouTube got on, and why the tech giant continues to accelerate. We then talk about YouTube improving its CTV ad offerings, what GDPR taught us about privacy upheavals, and why CMOs need to demonstrate the value of their work now more than ever. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
A tale of two streamers: Roku’s stock dipped after Q2 earnings revealed a drop in streaming hours, but ad-supported Tubi helped Fox Corp. beat Wall Street expectations.
From niche to emerging market status, podcasting is coming of age in China.
Discord courts brands: Jack in the Box is the latest in a string of brands attracted to the under-the-radar chat platform.