Amazon is reportedly acquiring podcast producer Wondery, another aggressive push into podcasting after the retailer began streaming podcasts on Amazon Music recently.
The Interactive Advertising Bureau (IAB) released a set of metrics to measure podcast performance, and the increase in measurement and targeting ability could help attract more ad dollars.
Digital Gaming: While spending on digital games over Black Friday weekend was down year over year (YoY), spend was spread out over the year, driven by the pandemic and rise in gaming subscription services.
The Coalition for Innovative Media Measurement (CIMM) has been investigating how TV viewership is measured. CIMM CEO and managing director Jane Clarke joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what the company has learned about using both set-top box and ACR-based measurement, why different attribution providers might show marketers different results, and how close marketers are to speaking the same language about traditional TV and digital video advertising.
Business Insider Intelligence senior research analyst Audrey Schomer, eMarketer senior analyst Ross Benes, forecasting analyst Eric Haggstrom, and vice president of content studio at Insider Intelligence Paul Verna discuss TV: How are sports audiences changing, and how does that affect pay TV? They then talk about T-Mobile's new skinny TV bundle, Roku's Q3 earnings, and live TV streaming prices.
eMarketer principal analysts at Insider Intelligence Jeremy Goldman and Nicole Perrin discuss how the pandemic changed email, what consumers want from it, and how to build a best-in-class campaign. They then talk about Nielsen's new ID graph, measuring digital video ads, and how out-of-home advertising is doing.
Podcasts: As of July this year, 37 new daily news podcasts launched worldwide, and while many of those are pandemic-specific, we think the influx of listeners they’re bringing in could help boost podcast listening in the long term.
A majority of time spent streaming is on ad-free streaming services—but CTV ad spending is still expected to increase, and there are ways for marketers to reach viewers of ad-free platforms.
\NBCUniversal is further diversifying into the beauty world, signing a deal with beauty brand Volition to have NBCU talent create beauty products—capitalizing on the celebrity beauty craze.
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna discuss the we-used-to-share-things economy, Amazon's new online pharmacy, Twitter keeping some election tactics, the sudden surge in disappearing messages, the share of Facebook content that's political, why movie previews are called "trailers," and more.
BuzzFeed and HuffPost are the latest publishers to merge in an attempt to scale—the media industry continues to lose ad dollars to the duopoly in a year when the pandemic has only weakened the industry.
Amazon is adding a new option for marketers looking to advertise on Fire TV through Ad Console, as the retailer continues to build out its CPC ecosystem.
Insider Intelligence recently spoke with Dave Eichenstein, senior vice president of sales and business development at VENN, a new streaming network for gaming, esports, and entertainment that wants to be an MTV-like solution for the gaming era.
David Cohen, CEO of the Interactive Advertising Bureau (IAB) joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss how digital advertising is adapting to changing times, including the growth of the connected TV ecosystem, developments in privacy regulation, the quest for marketing attribution, and the need for identity resolution in a post-cookie world.
Instagram is considering paying publishers for news, but any deal will likely be limited in the same way Facebook’s model is.
Hulu is increasing the price of its skinny bundle, Hulu with Live TV, by $10 next month. But the service hiked its price by the same amount last year and still grew strongly, so we don’t think it will hurt user growth too much.
eMarketer principal analyst Jeremy Goldman, forecasting analyst Peter Vahle, and vice president of content studio at Insider Intelligence Paul Verna discuss Spotify's strategic positioning as a complete podcasting ecosystem. They then talk about how much time Americans spend on their phones during their lifetime, why Alexa's asking follow-up questions, and what we can expect from the new "Apple One" bundle.
WarnerMedia announced that the HBO Max app will finally be available on Amazon Fire TV starting today, nearly six months after its launch in May. The streaming service had been embroiled in monthslong negotiations with major connected TV (CTV) providers like Amazon Fire TV due to content disagreements, and it’s still notably absent from Roku, the largest CTV service.
A major challenge in measuring connected TV (CTV) audiences is that most of the time people spend streaming happens devoid of advertising.
Western Europe showed a strong increase in SVOD platform adoption in recent years, a trend that is driven by US players such as Netflix and Amazon Prime Video, as well as newer streaming services and local players entering the market. The streaming wars are about to hit Western Europe, driving exponential growth in both subscription OTT and Netflix adoption.