Facebook decides it’s time to cash in on Oculus: The company will begin testing ads in select virtual reality games and programs on Oculus Quest headsets.
Facebook comes for the audio world: The platform will release support for podcast RSS feeds, as it continues to build out audio support and encourage users and creators alike to tap into the buzzy format.
The move to integrate ads into VR experiences could help Oculus loosen its dependence on Facebook’s more profitable ventures. The company’s recent VR acquisitions could allow it to create VR content with targeted ads seamlessly built in.
How many US podcast listeners skip ads?
BuzzFeed will pay up to $10K to creators: The program will award prizes for top-performing content. Though it will only last through the summer, it's likely a pilot program or a precursor to a more social BuzzFeed Community hub.
Amazon links wider cloud gaming service release to Prime Day: The ecommerce giant is likely hoping to drive sign-ups to Luna with the massive traffic it'll see during the shopping event.
Shopify will help you design a new living room: The platform acquired augmented reality (AR) startup Primer amid a time in which online DIY and home goods sales are skyrocketing.
A localized offering: New details have emerged about Sinclair Broadcast Group's standalone sports streaming service, one that could present new opportunities to reach a growing digital live sports audience.
Microsoft is making its biggest push yet into subscription-based cloud gaming. While it may have the best shot at popularizing cloud gaming, connectivity gaps and unequal broadband access could lead to piecemeal adoption.
On today's episode, we discuss some updates in the social audio landscape, whether convenience is outweighing price, if fashion rental can make a comeback, podcast ads versus other ad formats, changes in millennials' spending behaviors, how football players are similar to bears in more than just stature, and more. Tune in to the discussion with eMarketer analyst Nina Goetzen, forecasting analyst Peter Vahle, and analyst at Insider Intelligence Blake Droesch.
Facebook’s first wrist wearable: The social giant’s smartwatch will have a detachable screen and could ship by mid-2022. While the wearable could be integral to its grand AR ambitions, fractured consumer trust may leave it dead on arrival.
Facebook foregoes creator fees until 2023: The platform is delaying taking a cut of subscription and tip revenues, which will help it attract more creators from competing platforms toward its new offerings.
On today's episode, we discuss who owns everything in the media universe, the formation of Warner Bros. Discovery, and why Amazon bought MGM. We then talk about how people are consuming sports in different ways, CNN's new streaming service, and whether HBO Max with ads can make a big splash. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
Virtual reality (VR) has the potential to redefine how brands engage with consumers, and companies in China are investing heavily in this emerging technology. But adoption there has hit a wall, meaning the industry must overcome technical challenges, and other pain points, for VR to become a game changer for consumer marketing.
On today's episode, we discuss what the world will look like in 2030. How many households will still have pay TV, who will be the top three SVOD players, how big can esports get, and more. Tune in to the discussion with eMarketer vice president of forecasting Monica Peart, senior director of forecasting Shelleen Shum, and directors of forecasting at Insider Intelligence Cindy Liu and Oscar Orozco.
Last year, the average US adult spent more time per day with most media formats and devices, including TV. Although adults will spend nearly as much time with media this year, their TV viewing time will drop below pre-pandemic levels.
On today's episode, we discuss how advertisers are adjusting as the pandemic eases in the US, whether Facebook Live Shopping can get off the ground, online shopping's deceleration, if faster delivery can really help retailers compete with Amazon, what to make of Snapchat's fourth-generation augmented reality glasses, and how much time we really have to enjoy life. Tune in to the discussion with eMarketer senior analyst Sara M. Watson, analyst Daniel Keyes, and analyst at Insider Intelligence Blake Droesch.
“Roku Recommends” rolls out: The new show from Roku’s branded content studio surfaces top streaming content and gives advertisers a chance to reach viewers who might otherwise skip straight to ad-free services.
Facebook unveiled new features and developer tools that will allow users to deploy AR effects in group video calls. The incremental advance marks a slow but continued push by Facebook to drive up AR adoption