AT&T earnings: In its Q1 2021 earnings call this week, the telecom giant boasted HBO Max subscriber growth and increased ad revenues fueled by March Madness.
On today's episode, we discuss how airlines, hotels, and vacation rental homes are recovering, and the ways in which travel might be changed forever. We then talk about the shift of ad dollars and viewers from connected TV to linear, TV makers that are staking their future growth on streaming ads, and how the vMVPD (skinny bundle) market is shaking out. Tune in to the discussion with eMarketer associate forecasting analyst Zach Goldner, director of forecasting Oscar Orozco, and senior forecasting analyst at Insider Intelligence Eric Haggstrom.
Many mobile app categories saw a boost last year as more consumers spent time with their devices during quarantines. According to our estimates for smartphone app user growth, grocery apps, food delivery apps, and health/fitness apps were the three fastest-growing categories in 2020.
Amazon’s AR push: The ecommerce giant has opened an in-person hair salon to show off its new augmented reality (AR) tools. Were Amazon to integrate AR into its site, it could make this experimental mode of shopping commonplace.
Apple’s privacy changes go into effect next week: The company revealed this tidbit after its Spring Loaded event, where it announced a slew of new products and features including paid podcast subscriptions.
iHeartMedia and the NFL want podcast listeners to care about football: The NFL continues to reach for younger consumers, this time with a podcast slate that could help it find potential fans where they already are.
Extended reality (XR) technologies—including virtual reality (VR), augmented reality (AR), and mixed reality (MR)—are still in the early phases of adoption, but they are evolving quickly. While most use cases for VR and AR are still related to gaming, entertainment, and social media, the variety of applications is expanding as more consumers and businesses test out immersive experiences.
Podcasting will continue on its upward trajectory: However, stakeholders will need to assess their priorities when it comes to advertising as fragmentation continues to present an interesting challenge.
Facebook lays out its social audio plan: The tech giant is taking on Clubhouse, but with the space getting more crowded and the buzz dying down, it may be difficult to succeed.
The streaming race presses on: For the second quarter in a row, HBO Max netted the largest share of new US subscribers among the major streaming services, according to Kantar.
On today's episode, we discuss the Clubhouse competitors that keep emerging in the social audio space: Who are they, does their proposition make sense, and will they succeed? Tune in to the discussion with eMarketer forecasting analyst Peter Vahle and principal analyst at Insider Intelligence Jeremy Goldman.
From product-focused creative to augmented reality tools and a proprietary delivery service, furniture seller Article is dedicated to great customer experience every step of the way. Watch Industry Voices with Duncan Blair, vice president of marketing at Article, to learn how its white-glove strategy has introduced consumers to online furniture shopping over the past year.
Mobile games to stop targeting ads to kids: Some major developers and ad tech companies will need to stop tracking children under 13 after settling a lawsuit, limiting their targeting abilities.
Most gamers play on their phone: Mobile gaming is now a commonplace behavior that has likely accelerated during the pandemic and is here to stay.
New performance options on CTV campaigns: Roku expanded its Measurement Partner Program, integrating metrics like app installs, store visits, and products sales to its advertising platform.
On today's episode, we discuss some digital audio developments from Spotify and iHeartMedia, how podcast advertising can add value, in-car audio entertainment, and what the first flavor of advertising on social audio platforms will look like. We then talk about what to expect from this years' Interactive Advertising Bureau (IAB) Podcast Upfronts, how people are approaching podcast moderation, and the market for podcasts created for children. Tune in to the discussion with eMarketer forecasting analyst at Insider Intelligence Peter Vahle.
Another podcast industry rollup: Podcast hosting company Libsyn acquired podcast monetization platform Glow, the latest in a string of acquisitions by the company.
US gamers are gaming on a budget
Theatrical releases are bouncing back: The healthy opening weekend of “Godzilla vs. Kong” and WarnerMedia’s plans to bring theatrical exclusivity windows back in 2022 are optimistic signs for the entertainment industry.