Netflix wants a hand in every part of people’s media consumption: Its recent boost in editorial hiring is just another step in the company's desire to become a Disney-like multimedia empire.
On today's episode, we discuss the most viable ways people want to "fix" Facebook, whether Netflix Games will move the needle, if TikTok on TV makes sense, whether Peloton's deceleration is concerning, how many kids under 13 years old actually use social media, the unspoken reasons employees don’t want remote work to end, how much time people spend talking about themselves, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.
Find out if there is such a thing as the perfect connected TV (CTV) commercial from Ali Haeri, vice president, marketing at MNTN, and Lucas Piazza, CMO at QuickFrame.
On today's episode, we discuss Spotify's Q3 earnings, the company's growing ad business, and the viability of video podcasts. We then talk about Amazon building a new music-centric live audio app and who is winning the gaming platform war. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.
Niantic is licensing out the AR tech that helped make Pokémon Go a breakout success: It announced a development kit called Lightship, opening the door for brands to create their own mobile AR experiences.
Connected TV (CTV) ad spend will reach $14.44 billion this year, up 59.9% from 2020.
Snapchat’s ComplexCon campaign demonstrates its social commerce ambitions: Younger users in particular are more likely to purchase products without (physically) trying them on.
Roblox’s Q3 results demonstrate a metaverse on the rise: With revenue increasing 102% year over year, the platform has a legitimate shot at becoming an ongoing element in many marketers’ playbooks.
Find out how Made.com, Guess, and others have set up a visual storytelling framework that resonates with consumers.
How badly industry players were hurt by Apple’s privacy changes in Q3: Peloton was hit hard, while Criteo and Airbnb went unscathed.
Roku's long-term uncertainties cast shadow on Q3 growth: Supply chain issues, distribution disputes, and a slow-growing hardware strategy could all cause problems for the company in the future.
Digital items are making millions in the metaverse: Pop star Zara Larsson sold more than $1 million in digital items on Roblox, promising news for marketers dipping their toes into the virtual waters.
Riot Games’ launch of its animated series “Arcane” shows the importance of meeting fans where they are: The developer’s Netflix-exclusive show will be promoted across all of its video games and will premiere live on Twitch.
Microsoft’s metaverse tie-in for its Teams platform shows Big Tech is still looking to define what a “metaverse” means: There’s no solid consensus on what the metaverse is best suited for, and it’ll be a while before the vision is fully realized.
Read the latest tech stories from Insider Intelligence.
Nike files to trademark virtual goods as metaverse inches closer to reality: Many companies have already begun experimenting with branded digital items, but some are starting to take it more seriously as buzz around the metaverse intensifies.
Nationwide labor movement heats up as the comics industry unionizes: Workers at Image Comics are forming a union, demanding remote work benefits and more