TV isn't going anywhere, but traditional pay TV is
Tot-casts: Apple plans to launch kids podcast collections, banking on parents wanting their kids to have entertainment options without adding more screen time.
As more viewers leave traditional TV packages for streaming alternatives, there is a heightened interest in how much money is being spent on video subscriptions and which companies are benefiting from changes in consumer viewing patterns.
Global esports and games viewership will surpass 1 billion by 2025: New projections from Juniper Research show impressive growth over the next five years and marketers.
Roblox could become a brand advertising powerhouse: Brands flocked to video games for experiential marketing during the pandemic—but Roblox's lasting popularity with kids and its planned ad capabilities could keep it an appealing option even after lockdowns end.
On today's episode, we discuss free, ad-supported video: Who are the major players, how do these services fit into people’s media diets, and how do they attract advertisers? Tune in to the discussion with eMarketer senior forecasting analyst Eric Haggstrom and forecasting analyst at Insider Intelligence Nazmul Islam.
Disney's pivot to streaming is ramping up: Streaming is beginning to perform better than both its theatrical and TV segments, which makes it very likely that the company will focus more heavily on streaming in the future.
Roku takes a bite out of Nielsen: Roku bought Nielsen's advanced video ad segment, allowing marketers to target users watching linear TV on Roku. In exchange, Nielsen will get access to Roku's user data to improve its ratings system.
The enemy of my enemy: NBCU has partnered with Charter to expand its addressable offering in a bid to match the growing scale of CTV.
A partial goodbye to DirecTV: AT&T has sold a minority stake of its TV business to a private equity firm, and here's why we think the new arrangement could accelerate cord-cutting
It appears that Spotify’s podcast investments are paying off. For the first time, Spotify’s US podcast listenership will overtake Apple Podcasts’, according to eMarketer’s latest forecast. This year, 28.2 million people will listen to podcasts on Spotify at least monthly, while 28.0 million will listen via Apple Podcasts. Spotify has experienced significant growth in recent years; the company will grow 41.3% this year.
Newspapers' shift to digital has reached a turning point: With the pandemic speeding up what was already a trend, digital newspaper subscription revenues will cross the $1 billion mark this year.
Within digital media channels, probably the longest-standing gap in measurement information lies with the walled gardens—a group that includes Google, Facebook, a host of other walled social platforms, and Amazon. Some in the industry are also talking more of walled gardens—or attempts to build them—in the connected TV (CTV) or over-the-top (OTT) space.