On today's episode, we discuss Spotify's Q3 earnings, the company's growing ad business, and the viability of video podcasts. We then talk about Amazon building a new music-centric live audio app and who is winning the gaming platform war. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.
Niantic is licensing out the AR tech that helped make Pokémon Go a breakout success: It announced a development kit called Lightship, opening the door for brands to create their own mobile AR experiences.
Connected TV (CTV) ad spend will reach $14.44 billion this year, up 59.9% from 2020.
Snapchat’s ComplexCon campaign demonstrates its social commerce ambitions: Younger users in particular are more likely to purchase products without (physically) trying them on.
Roblox’s Q3 results demonstrate a metaverse on the rise: With revenue increasing 102% year over year, the platform has a legitimate shot at becoming an ongoing element in many marketers’ playbooks.
Find out how Made.com, Guess, and others have set up a visual storytelling framework that resonates with consumers.
How badly industry players were hurt by Apple’s privacy changes in Q3: Peloton was hit hard, while Criteo and Airbnb went unscathed.
Roku's long-term uncertainties cast shadow on Q3 growth: Supply chain issues, distribution disputes, and a slow-growing hardware strategy could all cause problems for the company in the future.
Digital items are making millions in the metaverse: Pop star Zara Larsson sold more than $1 million in digital items on Roblox, promising news for marketers dipping their toes into the virtual waters.
Riot Games’ launch of its animated series “Arcane” shows the importance of meeting fans where they are: The developer’s Netflix-exclusive show will be promoted across all of its video games and will premiere live on Twitch.
Microsoft’s metaverse tie-in for its Teams platform shows Big Tech is still looking to define what a “metaverse” means: There’s no solid consensus on what the metaverse is best suited for, and it’ll be a while before the vision is fully realized.
Read the latest tech stories from Insider Intelligence.
Nike files to trademark virtual goods as metaverse inches closer to reality: Many companies have already begun experimenting with branded digital items, but some are starting to take it more seriously as buzz around the metaverse intensifies.
Nationwide labor movement heats up as the comics industry unionizes: Workers at Image Comics are forming a union, demanding remote work benefits and more
On today's episode, we discuss the most interesting takeaways from Netflix's Q3 earnings, how much of a boost "Squid Game" gave them, and what the rest of the year has in store for the streaming giant. We then talk about whether TV and social media ad spending is inflated compared to their respective daily consumption and whether a single TV currency is possible. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
The video game livestreaming wars are heating up: Both Facebook Gaming and YouTube Gaming are aggressively rolling out incentives for streamers to leave the reigning streaming site, Twitch.