For the first time, we have broken out the portion of US upfront digital video ad spending that goes to connected TV (CTV). This year, advertisers will increase their upfront CTV video ad spending by almost 50% year over year to $4.51 billion.
"Fast and Furious" aids slow and steady recovery: The success of "F9" is a good sign for the US movie market and for entertainment ad spending, which we expect to recover its pandemic losses this year.
Consumers are loving ad-supported video: Time spent with AVOD surged 200% between May 2020 and May 2021 as viewers increased content consumption amid a crowded landscape of pay-to-play streaming platforms.
BuzzFeed seeks a $1.5 billion valuation for its IPO: The digital publisher is partnering with a SPAC to go public later this year and, in the meantime, is working to expand its content library by buying Complex Networks.
The medium screen: New data on ad impressions shows that more YouTube viewing is happening on TVs, suggesting the platform will soon become an increasingly popular place to reallocate TV ad dollars.
Facebook Shops features drop: WhatsApp integration, better targeting capabilities, and AR try-on round out the company's latest social commerce update.
Digital advertisers know that media quality isn't a given with fraud and other nonviewable impressions plaguing the market for years. Tony Marlow, CMO at measurement firm Integral Ad Science, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the company's latest media quality benchmarks, what the industry's top priorities are for the year, and how viewable video is across devices.
Facebook will need a bit more tact for VR ad success: Video game developer Resolution Games reversed course on its agreement to have Blaston participate in Oculus VR ad tests after consumer backlash.
A VR game developer walked back its partnership with Facebook to test in-game targeted ads following furious user blowback. The setback to Oculus’ new business strategy could further push Facebook to embed ads in its own in-house VR content.
New Nielsen numbers: The company is releasing a new monthly measurement of US time spent watching TV, with its first report showing streaming accounting for just over a quarter of time spent.
Learn how the leading music store plans to foster community and support across its channels to offer more than just instruments and meet market demands. See Industry Voices: Holiday Preparedness with Guitar Center’s Jeannine D’Addario, senior vice president and chief marketing and communications officer, and discover her approach to acquiring new customer cohorts.
Facebook decides it’s time to cash in on Oculus: The company will begin testing ads in select virtual reality games and programs on Oculus Quest headsets.
Facebook comes for the audio world: The platform will release support for podcast RSS feeds, as it continues to build out audio support and encourage users and creators alike to tap into the buzzy format.
The move to integrate ads into VR experiences could help Oculus loosen its dependence on Facebook’s more profitable ventures. The company’s recent VR acquisitions could allow it to create VR content with targeted ads seamlessly built in.
How many US podcast listeners skip ads?
BuzzFeed will pay up to $10K to creators: The program will award prizes for top-performing content. Though it will only last through the summer, it's likely a pilot program or a precursor to a more social BuzzFeed Community hub.
Amazon links wider cloud gaming service release to Prime Day: The ecommerce giant is likely hoping to drive sign-ups to Luna with the massive traffic it'll see during the shopping event.
Shopify will help you design a new living room: The platform acquired augmented reality (AR) startup Primer amid a time in which online DIY and home goods sales are skyrocketing.
A localized offering: New details have emerged about Sinclair Broadcast Group's standalone sports streaming service, one that could present new opportunities to reach a growing digital live sports audience.