US banking digital ad spending growth will rebound dramatically in 2024, but tougher times lie ahead. Understanding the nuances of consumer behavior will be essential to boosting ad impressions.
Texas claims TikTok violated privacy laws by illegally selling minors’ data, further intensifying scrutiny on the platform as it faces a looming ban in the US.
Targeted political ads mobilize key voters for the 2024 election: Both the Harris and Trump campaigns are pouring millions into micro-targeted ads aimed at swing state Latino and Asian voters to boost turnout.
As more streaming platforms launch ads and user attention remains high on sites like TikTok and YouTube, advertisers are splitting video budgets between social, streaming, and online video. Here are five charts to help demystify video advertising.
The new feature generates offline playlists without manual downloads, boosting the app’s stickiness and expanding streaming options.
Microsoft’s decision reflects declining interest in heavy headsets, with next-gen AR glasses setting the stage for wearable tech’s future.
Platforms must brace for regulation of algorithmic content: EU regulators are widening their net, which could restrict advertisers’ ability to target teens.
Roblox could kick down the door to an in-game advertising boom: The gaming and metaverse platform is deepening ties to the ad industry and hiring for ad tech roles.
Disney’s going for efficiency across the board: Ad sales will be largely automated by 2027, while content teams are streamlined behind the scenes.
On today’s podcast episode, we discuss if folks will start consuming news on WhatsApp, how people get their news on digital channels, and some interesting generational gaps that exist regarding social media news consumption. Join host Marcus Johnson, along with director of reports editing Rahul Chadha and vice president of media, content, and strategy Henry Powderly for the conversation.
FAST trend grows globally: New channels from Free Live Sports, CBC, and Pluto TV showcase demand for free, ad-supported streaming options.
CNN launches $3.99 paywall: It’s a bid to grow digital dollars as cable viewership and revenues decline.
Paramount ditches Nielsen, goes all-in on VideoAmp: The shakeup could help VideoAmp gain ground in Upfronts as it seeks a potential buyout.
A technical error flooded PS5 home screens with outdated ads, sparking frustration. Sony's response addressed the issue, but concerns about in-game ads remain.
Banks should plan to adjust their products to meet changing customer needs and sentiment, while considering changing financial regulation.
DirecTV and Dish Network attempt to claw back linear TV’s power: A proposed merger would create a pay TV giant that could help it in carriage negotiations.
YouTube’s record label clash echoes TikTok-UMG feud: Major artists are unavailable on YouTube and its music platform as a deal deadline approaches.
Instagram’s value wanes for publishers: Ad spend and content posting drop as WhatsApp Channels gains traction for direct audience engagement.
CEOs’ politics impact their brands: Hastings’ endorsement triggers Netflix boycott, drawing parallels with Musk's controversies impacting Tesla and X.
Theaters need Big Tech more than ever: Chains like AMC are implementing costly upgrades even as players like Apple pair down their box office strategies.