Microsoft leaks put a timeline on its in-game ad ambitions: The company hopes to earn $1.4 billion in gaming advertising revenues by 2030.
Though marketing budgets are under scrutiny in this tight economy, it might make sense to consider integrating audio advertising into your marketing mix. That’s because listener growth is picking up for podcasts and audio formats overall. Audio ad formats also have unique features to help marketers.
Mercedes-Benz collaborates with Nvidia to use metaverse-based “digital twins” to design more efficient factories, targeting electric vehicle production by 2030.
Google Search ads, AI, and the antitrust zeitgeist: US v. Google shows signs of being a heated battle fueled by public sentiments about Big Tech. It’ll have implications for AI advancement.
Musk cuts safety staff at X amid content moderation woes: Twitter’s trust and safety team loses more employees. Users will be less likely to pay for a toxic platform.
Gaming and daytime TV controversies emphasize the importance of responding to public backlash: Both Unity and Drew Barrymore may have underestimated the power of a social media pile on.
Amazon reshapes NFL viewership on streaming platforms: Nielsen's ratings versus internal data presents challenges in the era of digital broadcasting.
As Disney+ wrestles with subscription targets, its parent mulls a sale of ABC: The changing media climate might mean pivoting away from linear TV.
Connected TV (CTV) ads are skyrocketing, leaving advertisers navigating new ad loads on platforms like Netflix and Disney+ while grappling with the challenges of measuring ROI in the streaming domain.
California’s landmark climate law takes aim at Big Tech: It could amplify public recognition of AI’s environmental impact, prompting businesses to prioritize sustainable practices.
Businesses and consumers will need to factor warranty costs into future VR headset budgets. Current models are virtually unrepairable and could end up as e-waste.
On today's podcast episode, we discuss whether people will ever buy items they see in TV shows, if online ratings are broken, a relaunched Amazon Shipping trying to compete with UPS and FedEx, if CNN and sports can move the needle for streaming service Max, whether the continuing partnership between Target and Starbucks is boosting curbside pickup, where we got gas before gas stations, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.
Despite ongoing Hollywood writer strikes, HBO's "Real Time" will return: Maher's choice may set new industry norms, amid significant dissent.
Stability AI launches "Stable Audio," a music generator using textual prompts: The versatile technology reimagines sound creation and could be a glimpse into the near future.
Unity’s pricing change has game developers fleeing: The popular game engine introduced per-download fees, sparking an industrywide backlash.
Big Tech’s shift to support products longer and enable right-to-repair is becoming more important than feature upgrades and innovation.
Will Google’s Gemini surpass OpenAI’s GPT-4? Anticipation mounts for the next AI evolution. Leading the sector may lure investors but also bring inevitable challenges.
VideoAmp and iSpot are coming for Nielsen’s crown: The two companies announced a major funding round and acquisition, respectively, while Nielsen makes adjustments.
Barrymore returns to taping despite writers' strike: WGA protests and audience ejections spotlight broader industry divisions.
Roblox Assistant empowers creators, enhances AI adoption, and reflects a broader industry trend of integrating AI assistants to tailor services and democratize AI use.