Utah sues TikTok, claiming it’s exploiting children via its addictive features. Concern grows over mental health and surveillance fears, and mounting scrutiny could accelerate TikTok bans.
Average CPMs across major US streaming services are trending downward as Netflix and Disney+ lower the rates they solicited soon after launching ad-supported tiers in late 2022.
On today's podcast episode, we discuss how much ad spending will grow this year, whether there are more reasons to be optimistic or pessimistic about consumer spending, and what today's most interesting ad spending trends are by media and company. "In Other News," we talk about a deal to bring video ads to Spotify’s app on Roku and how Amazon's second year of streaming Thursday Night Football is going. Tune in to the discussion with our analyst Paul Verna.
There’s no easy way for brands to steer clear of sociopolitical issues: Because nearly everything has become political, companies need to find ways to authentically convey their positions.
AT&T’s next media asset on the chopping block is DirecTV: The company is considering selling the struggling pay TV provider.
Apple faces hurdles with its premium mixed-reality headset while Meta scrambles to counter with its own next-gen Quest to maintain its leadership position.
UK regulators scrutinize Snapchat’s My AI over child privacy concerns. Non-compliance could mean major fines.
US advertising sector added 3,000 jobs last month: Reflecting a broader resilient US labor market despite global challenges.
On today's podcast episode, we discuss what to make of the deal between the writers and studios, whether we'll soon be interacting with synthetic social networks, if AI can really improve customer service, wearable AI technology potentially replacing the smartphone, how much people have saved for retirement, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco and analyst Max Willens.
Amp, Amazon's live audio experiment, ends its broadcast: A reflection of the challenging landscape of digital audio platforms.
Microsoft to seal Activision Blizzard deal: Overcoming regulatory hurdles, it’s poised to become a gaming industry behemoth. But Microsoft must cater to players to be successful.
Netflix integrates Nielsen One Ads: Better measurement could mean clearer insights for advertisers and greater transparency.
Spanish ads outperforming English: Brands experience growth, underlining the effectiveness of targeting Hispanic viewers.
ChatGPT’s new update is an existential threat for publishers: The chatbot can now access information in real time, which could eat into news publisher traffic.
Concerns about anti-competitive behavior are barriers for cloud customers. Regulation could change the competitive cloud-provider landscape.
As streaming prices ascend, focus shifts to ad-supported tiers: All eyes on maximizing ARPU versus user growth.
Advertisers say it’s time for a federal data privacy law: The Association of National Advertisers announced plans to push for federal rules, citing patchwork state-level laws.
A Warner Bros. and DirecTV spat could hasten the shift from linear TV: The satellite service warned that CNN’s streaming offerings could violate their contract.
Amazon’s Project Nessie in the limelight: An alleged price manipulation algorithm adds to the FTC’s antitrust battle. It could also have implications for how companies use AI.
Meta lays off staff from metaverse division: The cuts point to the social media giant’s faltering chip development goals. More cuts mean more morale problems.