Roku soars ahead in Q2: The platform is second only to Hulu and YouTube in CTV ad spending. Its earnings revealed interesting findings about viewing habits.
AI’s copyright problem will hinge on a key defense: Two music firms are arguing that their use of copyrighted work constitutes fair use.
On today's podcast episode, we discuss what was behind Google performing so well in Q2, why YouTube is doing so well, and ranking the impact of AI at the search giant. Tune in to the discussion with host Marcus Johnson and analyst Evelyn Mitchell-Wolf.
Outbrain acquires Teads: The $1 billion deal aims to create a comprehensive advertising platform, enhancing the acquirer’s video and CTV capabilities.
Venu Sports is poised to accelerate cord-cutting: Its $42.99 monthly price could also disrupt YouTube TV’s sports streaming strategy.
Microsoft reports strong Q4 FY24 results with 19% surge in search and ads: The company’s next challenge will be to prove its AI investments can fuel continued growth.
The CPSC holds Amazon accountable for selling hazardous third-party items, highlighting the growing dangers as competition drives down product quality.
On today's podcast episode, we discuss how Spotify reached sustained profitability, what a “deluxe” tier might look like, and where the audio streaming giant goes from here. Tune in to the discussion with host Marcus Johnson and analyst Daniel Konstantinovic.
UK regulators question if the tech giant’s investment could limit AI market competition, highlighting the potential hurdles future AI partnerships might face.
Sports propels YouTube to the top of TV: Sports content viewership grew 45% year over year thanks to strong engagement on TV screens.
WNBA's 2028 media rights reevaluation aims to cash in on rising stars and fan engagement: Record viewership and new media deals boost growth potential.
Amazon tries to refocus Twitch’s appeal to advertisers: After years of experimenting and struggling to profit, reducing scope could help its brand appeal.
TikTok ramps up lobbying in bid to halt its US ban: Bloomberg reports heavy spending on lawyers and ad campaigns to sway public opinion.
What Kamala Harris’ brat summer says about political advertising: Her campaign joined TikTok last week, seeking to capitalize on memes and entice young voters.
21% of marketers worldwide will revolve US sponsorship efforts around the Olympics this year, putting it ahead of the NFL (20%) and NBA (18%), per January 2024 data from Genius Sports.
On today's podcast episode, we discuss what to make of Google deciding to keep cookies, whether a Spotify for movies service could work, if people will want to have a conversation with their newspaper, if Disney can be as addictive as Netflix, why there are more Olympic teams than countries, and more. Tune in to the discussion with host Marcus Johnson, our analysts Ross Benes and Blake Droesch, and vice president of content Paul Verna.
“Deadpool & Wolverine” comes out this week, following a number of cross-promotional activations that have taken advantage of star Ryan Reynolds’ ad prowess. Marketing surrounding “Deadpool & Wolverine” borrows a page from the pink playbook used by “Barbie” ahead of its release a year ago.
2,500 SAG-AFTRA members demand safeguards after job losses and failed talks, highlighting the urgent need for ethical AI use in the gaming industry.
Deadpool & Wolverine breaks preview earnings record: Marvel's latest film shatters R-rated preview gross, signaling major success for the MCU.
On today's podcast episode, we discuss why Netflix was able to grow subscribers and revenue by such an unexpected amount, the biggest question surrounding its ads business, and the most significant threat facing Netflix at the moment. Tune in to the discussion with host Marcus Johnson and analyst Daniel Konstantinovic.