Perplexity enters ad market with focus on user engagement: Rapid growth and commitment to transparency position it as a strong competitor in search.
“Megalopolis” trailer scandal underscores AI risks: Lionsgate's quick response reflects the dangers of relying on AI without proper vetting.
Apple TV+ takes a less-is-more approach to the box office: A series of flops led the streaming service to restructure its release strategy.
On today's podcast episode, we discuss what happens next now that sports-focused streaming service Venu Sports has been blocked, how to get customers onboard with your AI-infused products and services, how the streaming bundle is changing, the US considering a breakup of Google to address its search monopoly, the most sort after plane seats, and more. Tune in to the discussion with host Marcus Johnson, director of reports editing Rahul Chadha and analysts Ross Benes and Max Willens.
Nearly half (49%) of online gamers are millennials, putting the generation ahead of all others, according to July 2024 data from Comscore.
Apple Podcasts falls to third place: YouTube and Spotify lead as Apple struggles with video content and delayed monetization.
Twitch cranks up mobile subscription prices: The change could dissuade viewers from opting in to the limited subscription service.
TikTok is becoming a key news source for Gen Z, with more young people using it for news than traditional media.
ew leadership aims to address closer App Store scrutiny and developer challenges.
Big Tech wins a publisher compensation battle again: Google and California buried the hatchet in a controversial $250 million deal to fund local newsrooms.
The streaming pricing paradox: Platforms must balance consumer satisfaction with the need to deliver profits.
The first $12 billion ad spend US presidential election is underway. That ad spend figure breaks 2020’s by more than $2 billion. Whether or not brands engage in political messaging, they will be impacted by the volume of ad inventory and how the election influences consumer sentiment.
Apple and Google have more time to alter their app store ecosystems beyond earlier concessions that failed to satisfy CMA regulators.
Content licensing partnerships improve AI offerings and let publishers curb unauthorized use. But most AI companies can’t afford to ink such deals.
By securing public sector deals, OpenAI accesses an untapped market and strengthens its brand trust—and that’s becoming vital in an increasingly crowded field.
Spotify loses its second-biggest podcast: “Call Her Daddy” signed a three-year exclusivity contract with competitor SiriusXM.
Consumers spend most of their daily digital time with mobile devices—and ad spending reflects that. But as viewers shift to ad-supported tiers and streamers add inventory, connected TV (CTV) is closing in.
Expanding production in India positions Apple to tap into its rising middle class and 5G market, crucial for offsetting slower sales in China.
YouTube Sunday Ticket is poised to thrive thanks to Venu ruling: The pay TV service announced a slate of new features as it looks to entice new subscribers.
Data-driven decisions lead to early cancellations: “The Acolyte” and “My Lady Jane” axed as streaming platforms prioritize immediate success.