Media & Entertainment

More than 60% of streaming music users in Mexico are tuning in to Spotify, according to Q2 research. With Google Play making up 12.3% of the streaming music user share nationwide, it’s clear that Spotify is the go-to service for users in Mexico.

Less than half of internet users in Japan said they had experienced virtual reality (VR) technology, according to research. However, that doesn’t mean they’re not interested. Many suggest that free or low-cost VR experiences, coupled with encounters with the technology on TV and at events, may help to trigger further interest.

Travel is the most appealing type of virtual reality (VR) experience for internet users in the UK, according to April 2016 research. A majority said they wanted the experience of visiting other cities or locations from the comfort of their own headset. Virtual music experiences were nearly as popular.

Virtual-reality-related revenues are rising rapidly in China. According to Analysys International, revenues from VR hardware, software content and other services in China will grow 372.2% in 2016 to reach RMB850.0 million ($136.5 million). They are forecast to increase a further 154.1% in 2017 to pass the RMB2 billion ($321.1 million) mark.

Internet users ages 26 to 35 in Denmark and Sweden are less likely to watch traditional TV than their counterparts in Norway and Finland, research shows. But for those ages 36 and older, traditional TV is still overwhelmingly the way to view across Nordic geographies.

Doug Pearce, CEO of Omnicom Media Group (OMG) Greater China, discusses digital innovations in China and how the country could one day become a global digital technology leader.

More than two-fifths of media and audiovisual executives in the US are creating interactive media content for content marketing, according to March 2016 polling. Nearly the same number are working on interactive content for paid social media campaigns.

Call it a one-two punch to advertisers and content providers. With Americans’ attention increasingly divided among an ever-expanding array of internet-connected devices, the number of people multitasking while watching television continues to rise, while cord-cutting also accelerates.

Very few consumers in Japan already have a virtual reality (VR) device, and many aren’t familiar with the brands involved. But over 40% of those surveyed say they’re interested in purchasing PlayStation’s option.

Japan saw 178.1 million digital music sales in 2015; while the majority of those sales were single track downloads, ringback tones also sold significant units.

Weather Services International's Bill Dow discusses the company's augmented reality tool, and how marketers and advertisers can take advantage of the technology on TV.

Internet users in China have concerns when it comes to future adoption of virtual reality (VR). For one thing, they don’t want it to make them feel sick. But aside from that, they’re looking for a lot of immersive content.

With the global spectacle of the 2016 Rio Olympic Games looming on many media plans this summer, there’s increasing interest from advertisers in understanding how consumers will be watching. This is particularly true in China, where traditional linear television broadcasts compete for viewers’ attention.

Most internet users are familiar with podcasts, but have either not listened to them within the past six months or have never listened to them, April 2016 research found. Of those that do listen, 85% tune in at least once a month.

Christian Baesler, president of Bauer Media Group, discusses why Bauer Media sites like and thrive with programmatic advertising, and what digital publishers should consider.

How has the upfront market, TV’s rite of spring, managed to survive all these years, despite the fact that it seems like an outmoded way of doing business? Because it still works for advertisers and broadcasters, says eMarketer analyst Patty Orsini. “And it could be because everybody just likes a good party.” Listen to episode 2 of our “Behind the Numbers” podcast for more on the upfronts and newfronts.

A traditional TV set is the most common device to watch video in Germany, and most people are using it to watch traditional TV content. Digital has made big inroads, however—especially smartphones.

Research into Malaysia’s online video consumption habits suggests consumers’ time spent watching the format may have hit a plateau, with the country’s users expected to spend slightly less time watching per day in 2017 compared to 2016. A key gap in access to devices like laptops and tablets between Malaysia’s urban and rural areas may help explain the decline.

The US media and entertainment industries will spend a combined $7.34 billion on paid online and mobile media advertising in 2016. eMarketer expects this investment to grow to $11.52 billion by 2020. As digital consumption of news and entertainment increases, advertisers in these sectors are spending larger portions of their advertising and promotional budgets on online and mobile channels.

Interactive video ads outperformed pre-roll on connected TVs in 2015, according to metrics released by Innovid, based on video campaigns served on its platform. Connected TV was a new device addition to the ad serving platform's yearly analysis, which also tracks smartphones, tablets and desktop.