Netflix Q1 proves its resilience amid economic volatility: Strong revenue growth is setting the company up to weather uncertainty.
Snap resets its brand story: Grace Kao joins as CMO to lead a creative reinvention, following ad gains and rising interest in immersive media.
Nvidia and AMD face rising costs and slower rollouts, while China seizes the moment to fill market gaps with homegrown alternatives.
Over half (53%) of US video game players who mostly play story-driven, single player games say that advertising in games or game-related promotions has at least somewhat of an impact on their purchasing decisions, according to March data from CivicScience.
With limited transparency on causes, these failures remind users that platform dominance doesn’t guarantee stability or uninterrupted access.
Women's sports viewership continues its upward trajectory with the NCAA women's basketball championship game drawing over 8 million viewers and peaking at 9.8 million, per ESPN ratings. While that figure is down over 2024’s 18.5 million, it represents a longer trend of sustained growth in women’s sports viewership. This phenomenon can no longer be attributed to one single star athlete—Caitlin Clark—but to an overall increase in women’s sports popularity.
While several industries roll back DEI initiatives under the Trump administration, some companies are emphasizing the value of data diversity. Revry, a global LGBTQ+ streaming network, wants to offer advertisers more ways to represent and resonate with diverse audiences.
Streaming grew in March, but tariffs could threaten the CTV ecosystem: Despite upward trends, the CTV ad market could become stagnant in the year ahead.
Vizio boosts Walmart’s retail media edge: New beta program brings exclusive connected TV inventory under Walmart’s direct control.
The deal promises smoother campaigns, but longtime Litmus users may not welcome the growing pains of martech consolidation
An EU tax on Meta could mean higher ad prices: The EU may take retaliatory measures against Trump’s tariffs that could shake up the advertising world.
Netflix’s AI search test takes aim at content fatigue: By letting users search more intuitively, Netflix hopes to edge out rivals and helps viewers navigate its library.
Reward-based video ads are increasingly effective at reaching younger consumers, particularly those who play games.
Tariffs threaten innovation’s pace: Prolonged trade wars could hike smartphone prices and delay new tech rollouts, making midrange devices a safer, more strategic choice for buyers and brands. Read online
Snap doubles down on immersive brand tools: AI Lenses, creator events, and AR vending machines highlight its experiential marketing push.
It's been a year since the messaging app Discord launched its own reward-based ad format called "Quests" for PC and game console users, and they're ready to celebrate its success.
Despite brands scaling back DEI, commitment pays off: A new study shows demographics like Gen Z are cutting ties with brands that reverse their DEI efforts.
Samsung Ads expands its partnership with Magnite: The integration of Magnite Access boosts audience targeting and global campaign agility across Samsung TV Plus.