Grok’s ability to generate fake political images threatens to amplify misinformation on X ahead of the elections
Next year, US monthly social network users will reach 236.4 million, exceeding the 228.6 million linear TV viewers, according to our June 2024 forecast.
Here are some CTV tools helping marketers keep up.
A major service failure hasn’t hurt CrowdStrike’s earnings yet, but looming legal claims from Delta could test its resilience and customer loyalty.
Name, image, and likeness deals keep attracting brands to college sports: Powerade signed 35 college athletes and struck a deal with March Madness.
AT&T’s 2023 outage, caused by a technician’s error, led to a three-year compliance plan and a $950,000 fine. With a history of outages
The administration approved $521 million to expand EV charging infrastructure, crucial for adoption. However, progress has been slow, with just seven stations built over two years.
xAI's Grok now links election queries to Vote.Gov, but the AI model’s inadequate filters raise concerns about misinformation during a critical election season.
Yelp’s antitrust lawsuit accuses Google of monopolizing local search services by prioritizing its own results and limiting competition. The case’s outcome could reshape online search
Total media ad spend in the US will reach $389.49 billion this year, according to our forecast. Over three-quarters (77.7%) of that will go toward digital channels like mobile, desktop/laptop, and connected TV (CTV).
With global elections looming, AI-generated content risks spreading misinformation. A California bill aimed at reducing this threat has industry support.
“New Heights” joins the ranks of high-profile celebrity podcasts: Wondery’s $100 million deal with the Kelce brothers mirrors industry trends.
Interactive ads are a safe, effective streaming format: Brightline found that interactive ads drove much higher recall than static video ads.
Perplexity enters ad market with focus on user engagement: Rapid growth and commitment to transparency position it as a strong competitor in search.
“Megalopolis” trailer scandal underscores AI risks: Lionsgate's quick response reflects the dangers of relying on AI without proper vetting.
Apple TV+ takes a less-is-more approach to the box office: A series of flops led the streaming service to restructure its release strategy.
On today's podcast episode, we discuss what happens next now that sports-focused streaming service Venu Sports has been blocked, how to get customers onboard with your AI-infused products and services, how the streaming bundle is changing, the US considering a breakup of Google to address its search monopoly, the most sort after plane seats, and more. Tune in to the discussion with host Marcus Johnson, director of reports editing Rahul Chadha and analysts Ross Benes and Max Willens.
Nearly half (49%) of online gamers are millennials, putting the generation ahead of all others, according to July 2024 data from Comscore.
Apple Podcasts falls to third place: YouTube and Spotify lead as Apple struggles with video content and delayed monetization.
Twitch cranks up mobile subscription prices: The change could dissuade viewers from opting in to the limited subscription service.