DOJ indicts Russians for funding US influencers: Kremlin-backed operatives used social media to covertly influence the 2024 election.
Contrary to popular belief, not every creator has a podcast. But those who do are a driving force behind the roughly $1.50 billion US creators will generate from digital audio distribution channels this year.
The Trade Desk is developing a CTV operating system: Its ambitions could trigger a new age in CTV advertising and potentially upend the balance of power.
Tailored emails drive engagement: Industry KPI data shows that journey-, behavior-, and attribute-based personalization vastly outperform generic emails.
Internet Archive loses fair-use case: The ruling sets a precedent that could affect AI models’ use of copyrighted material without permission.
TikTok boosts movie success: The platform drives theater attendance and ticket sales, especially among younger audiences.
The Dutch Data Protection Authority fines the company €30.5 million for illegal data scraping, signaling tougher enforcement of GDPR laws.
“A Minecraft Movie” flexes video games’ box office potential: The film arrives after a string of highly successful, family-focused adaptations of games.
On today's podcast episode, we discuss what was behind the impressive first half of the year growth in out-of-home (OOH) advertising, how the medium is different from before the pandemic, the benefits of OOH TV, and what we can expect from the next few years. Tune in to the discussion with host Marcus Johnson and analyst Yory Wurmser.
39% of US creators have been approached to work on paid political content for either this election year, past election years, or both, according to June 2024 data by Censuswide and Billion Dollar Boy.
With Starlink also at risk, Musk’s companies face mounting pressure to comply with local laws or face operational bans and monetary losses.
The rise of AI tracks siphons money from genuine musicians, sparking concerns over the platform’s integrity and content moderation policies.
With the rise of competitors like Steam Deck, Nintendo needs to innovate and retain its user base with new hardware.
CTV political ad spend surges in 2024 race: Streaming services like Roku and Hulu become go-to platforms for reaching voters.
Disney’s carriage fee dispute game plan: The company blocked access to ESPN and more for DirecTV customers, flexing its power over pay TV providers.
The election is a stress test for Google’s AI Overviews: Google added election misinformation protections as it prepares for an ad rollout.
On today's podcast episode, we discuss how the new NBA media rights deal will affect all the different players, the concept of consumer modes, how much Google’s ‘AI Overviews’ will affect publishers, what will happen to X’s user base next year, the state of America’s vacation culture, and more. Tune in to the discussion with host Marcus Johnson, forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
What the rise of piracy says about streaming: Major streaming services helped take down several popular piracy sites last week.
Roblox plants deeper roots in the creator economy: The video game platform is at a fascinating crossroads of gaming and digital advertising.