Music stars battle AI over copyright and creativity: A collective open letter and Tennessee's new ELVIS Act underscore the industry's fight for fair compensation.
Record viewership for March Madness and Wrestlemania: Significant audience growth is a reminder of why streamers and networks dish out billions for rights.
Disney lays out its timeline for password sharing: The company could see more gains than Netflix thanks to its recent addition of Hulu.
The New York Times wants in on ad attention metrics: A partnership with Adelaide will help the publisher create more robust offerings for advertisers.
Sports streaming momentum keeps building: Roku and NBA team up on FAST channel as Peacock and Prime Video win more exclusive streaming deals.
Meta makes the Quest 3 more like Apple’s Vision Pro: It launches an experimental app with spatial computing features. The Quest’s relative affordability is Meta’s advantage.
Targeting EU compliance could broaden arcade/console game access on iOS. It could boost developer revenue, but it also risks scams.
Forbes’ MFA misstep could cost all publishers: An Adalytics report found the company operated a secondary site that maximized ad space.
Paramount enters exclusive merger talks with Skydance, sidelining Apollo’s bid: The media landscape could be shuffled yet again once the deal is finalized.
Linkedin's CTV ad launch meets rising B2B video demand: The offering leverages professional data and premium content to elevate its role in the connected TV landscape.
“[Cookie deprecation] is a monumental change. It has also been a long time coming,” our analyst Evelyn Mitchell-Wolf said on a recent “Meet the Analyst” webinar. The signal loss will force advertisers to shift targeting strategies, campaign measurement, and identity solutions. But other trends—programmatic transaction methods and connected TV (CTV)’s growing share of ad spend—will stay their course.
PubMatic's strategic alliance with Instacart boosts programmatic advertising: The initiative merges retail media data with advanced targeting for improved ad impact.
Spotify will raise premium prices for the second time: Audiobooks are the focus, with a new tier allowing users to opt out of access to the new format.
GroupM is riding March Madness fever to launch a women’s sports marketplace: Advertisers can strike first-look deals this spring, joining major brands like adidas.
Tech titans spar over top AI talent: Google gains a key expert, and three at Meta walk away. Prized employees face a tough decision between the startup and Big Tech worlds.
Despite an initial stock surge, TMTG's weak fundamentals and Trump's legal challenges cast shadows on Truth Social's market prospects: Its sustainability as an ad platform remains highly questionable.
Discord’s advertising debut must be carefully managed: The gaming and messaging app risks alienating consumers in its pursuit of revenue growth.
Chip maker NVIDIA last week launched a pre-roll ad product for cloud gaming that makes video game advertising look a lot more like connected TV (CTV).
Apple’s latest AI outperforms OpenAI’s GPT-4 in contextual understanding: Its ReALM AI model could redefine user experiences across its fast-growing Services segment. But antitrust pressure poses a barrier.
Deleting billions of data records is a first step to restoring user privacy but could come at the expense of crucial advertising data.